Philip Murdock Email & Phone Number

Amsterdam, NH, NL

Inca, Balearic Islands, Spain

Wageningen, Gelderland, Netherlands

• Conceptualised a start-up with the aim to reducing the waste of baked goods as a solution for the bio-based circular economy in a interdisciplinary team of 4
• Coordinated the team and delegated tasks based on team member skills, interviewed industry experts for guidance and supported in validating business model assumptions
• Developed a viable business proposition for the jury of the competition

Berlin, Germany

Rotterdam, South Holland, Netherlands

• Supported in developing a viable business model using the Business Model Canvas, including defining a value proposition and customer segment
• Identified key customer demands using interview data, guided internal workshops and conducted both partner and competitor analysis
• Succeeded in delivering a clear business model which supported the final approval of the Project Plan by the Municipality of Rotterdam

Rotterdam, South Holland, Netherlands

Developed a go-to-market strategy for a newly created digital service (a public space analysis tool) in a team of 5. The strategy provided a structured process for commercialising the service to Humankind’s initial primary customers.

Utrecht, Netherlands

• Collaborated in a 3-person team to advise the Dutch Ministry of Infrastructure and Water Management on the least impactful zero-emission road freight transport configuration
• Conducted a preliminary LCA by evaluating 3 configurations through material comparison, using self-developed indexes which included material availability and social and environmental impacts
• Provided a motivated recommendation for the preferred configuration

Berlin, Germany

Luxembourg, Luxembourg

• Supported the sales team and assisted customers in finding the right footwear for their needs
• Gained in-depth knowledge of brands, models, and features to advise customers
• Assisted management in strategic purchasing, culminating in a visit to brand showrooms in Bruxelles for presentations of prospective future products for purchase

Master Of Science - Ms, Sustainable Business And Innovation

Thesis: Stepping Forward in Fashion: Navigating Circular and Linear Logics for the Footwear Industry

Bachelor Of Science, Landscape Architecture, 1,7 / 85%

Thesis: The Landscape of Skateboarding - How conflicts in public space arise and are negotiated using the phenomenon of street.

Education record