I’m an experienced creative with a passion for branding. After my early years working in London for agencies including Wolff Olins and Brand Union, I took the opportunity to move to Singapore and I enjoyed the creative and cultural challenge of two decades working in the Middle East, Asia and South Africa. Career highlights include designing the Kiss FM logo, learning how to wrap a logo around aircraft for Royal Jordanian and Jet airlines, and brand work for numerous consumer, hospitality and B2B brands. Place-making branding projects include Burj Kalifa and Checkpoint Charlie. Being part of the founding team of Moovin festival meant that I remained a frequent visitor to Manchester. I came up with the name and original logo in 2014 and I continue to provide on-site support at the event over the August bank holiday. In 2017, I permanently re-settled in my hometown of Manchester and my work pivoted from corporate work to largely focus on helping to launch and build small businesses, on a freelance basis. This has included illustrating a children’s book for a first-time author; developing naming options and logos for a new B&B in France; designing a brand identity and website for a start-up marketing consultancy; creating a suite of stationery for a home-based business; designing artwork for a DJ; and preparing a livery for a self-employed gardener’s new van. These projects have often called for web design and digital assets so I have built on my Adobe CC expertise with Premier Pro and XD. I have also done some work for more established enterprises – I consulted on a brand identity project for a heritage events venue in Manchester and created assets for a couple of corporate brand refreshes. This mix of clients and projects has been energising for me, feeling the passion of entrepreneurs. It has also helped me re-connect with my hometown of Manchester after many years working away. As a design director, I love to lead teams, liaise with clients and create brand identities that disrupt industries. I also simply love the creative process and I’m happy to get sketching and developing concepts. I am now seeking to join an agency where I can be creative within a team environment.phil.percival@me.comT: 07413908008.