Was responsible for the creative output and creative direction of the Wiggle brand, including the in house design team. Managing the development ofsite, email and ATL creative via the Creative Design Manager. I also worked closely with the key agencies to develop creative marketing communications. I managed an overall team of 9 with 2 direct reports. Other responsibilities included overall group product photography, output of which was used globally though other op-cos and distributors. Assisting the country managers on specific plans that meet the business requirements. Managing creative direction of campaigns ensuring a global brand approach. Responsible for the Wiggle campaign content creation budget.

Leading the B&Q in-house studio in delivering creative excellenceacross a wide range of projects: on time; on brand and on budget.Ensuring that all team outputs meet the brief and quality expectationsof our stakeholders and customers. Balancing my role as a guardianof the B&Q brand with a flair for presenting B&Q’s products andpropositions in fresh and innovative ways. Part of the creative andcontent leadership team, I work across channels to contribute ideasand thinking to design briefs and proposals that will help deliver acompetitive advantage for B&Q. Building relationships with externalcreative partners (freelancers, creative agencies etc.) and support themin delivering creative excellence aligned with the B&Q brand. Ensureeffective scheduling and managing of work and appropriate utilisationof team capacity with the Workflow Planner. Drive efficiencies throughbetter working practices, maximising the output of creative team.Maintaining a working knowledge of current design and marketingtrends to ensure cutting edge creative and brand growth

Led and inspired a team of three graphic designers as part of theB&Q in-house creative studio. Ensured all creative work producedby design team was innovative, accurate and to the highest possiblestandard. Presented finalised ideas and concepts to the BrandDesign Lead and marketing leadership team. Worked with the StudioProduction Manager and Artwork Team Manager to ensure effectivescheduling of work and smooth flow of production between theteams. Worked as part of the creative studio leadership team and helplead its development.