Having finished a fantastic period as a research fellow at SDA Bocconi, School of Management in Milan, Italy, after a series of educational years in Denmark, USA and Italy with a lot of academic as well as practical international experience, I am currently trying to use my practice and knowledge in the field of Augmented Reality to improve the communication between food producers and consumers and to bring further growth to this healthy sector. This ultimate goal draws on experience from media studies, business and management, digital implementation and film theory. A combination between the quantitative fields of business, social science and creative intuition.