As Director of Online Learning established new strategies for marketing, admissions procedures, outreach and other methods of lead generation in collaboration with the residential admissions department. Designed new recruiting collateral for online learning programs. Worked with the Alumni Board of Directors to reach new segments of professionals for the online degree programs. Trained admissions staff on effective recruiting methods to boost online enrollment. • Manage, track, and analyze all online Admissions-based data points with direct correlation to development of recruiting strategies.• Participates in marketing as it relates to online student enrollment.• Overall management responsibility of departmental workflow.• Responsible for managing process of inquiries to applicant; and applicant to new student.• Ensure that processes, systems and policies are functioning together with accuracy in servicing students.• Track specified data and provide reports & analysis as requested.• Provide oversight of the recruitment and selection of all incoming students both new and transfer. Work with the Director of Online Education and Marketing to establish and manage against new student targets, both qualitative and quantitative.• Work collaboratively with Financial Aid on a daily basis.• Identify and screen students for their likelihood of success in our programs• Develop communications plan specific to student interests and needs (i.e. alumni, faculty &/or current student).

Responsibilities include - • Managing online marketing campaigns to drive admissions, outlet sales, and special events on Facebook, LinkedIn, and Google AdWords.• Writing and disseminating press releases to local and national media outlets. • Cultivating the social media presence of New England Culinary Institute on Instagram and Facebook • Webmaster of New England Culinary Institute’s website, www.neci.edu and oversaw recent redesign of the website (April 2015 launch) • Design of printed materials used by admissions department using Adobe Creative Suite software applications (Illustrator, InDesign, Acrobat X Pro) • Writing bi-monthly alumni newsletter and manage active alumni projects including networking events, Adopt a Tech Center program, and other activities to advance admissions goals.• Working directing with the NECI alumni to facilitate visits, guest talks, and job opportunities for current students. • Maintain and enhance an effective Web portfolio to ensure optimal usability for internal and external customers.• Maintain positive, collaborative working relationships with website stakeholders and content providers.• Point person for all content management.• Represent NECI in the social media space, engaging in dialogue, answering questions where appropriate.• Communicate NECI’s programs and mission, marketing programs, campaigns, etc.• Listen to and monitor all social media outlets on daily basis and post/respond on particular topics or in response to other posts/comments.• Contribute to, and regularly update social sites: Facebook, Twitter, YouTube, and other community sites. • Cultivate and maintain relationships in the NECI alumni community including e-newsletters, social media presence, coordinating alumni gatherings nationally, promote values of alumni network to current students. • Coordinate fundraising efforts to promote NECI Scholarship Fund

Responsibilities included - • Generating new business through local and regional networking events and trade shows • Designing, executing, and evolving the online marketing campaigns of our clients through Google AdWords and Facebook• Optimized website keyword content and metadata to improve page rank of client pages• Tracking campaign and page rank performance, using the data to create monthly performance reports of clients• Creating Facebook applications to link client blogs with their Facebook pages