Philip Windus Email & Phone Number

Amsterdam Area, Netherlands

- Developed and executed customer-centric product marketing strategies for the Tax Research Platform and Asia-Pacific business units, aligning them with business strategies.- Created product marketing campaigns based on market insights and data analysis, helping ensure sales revenue and profit margin expectations were met.- Established and led a project team responsible for the Chinese market's 3-year business plan, ensuring product roadmap, RTMs, and marketing activities achieved forecasted revenue targets.

- Led the development of Commercial Product strategies that delivered over £12m in business growth.- Steered the ACO product portfolio based on market insights and data-driven reviews, ensuring market alignment.- Translated business strategy into actionable product roadmaps by crafting value propositions informed by market and customer insights.- Spearheaded the creation and implementation of the ACO Group DIY product roadmap and marketing strategy, fostering collaboration across product managers, marketing, and sales teams.- Managed a team of marketing professionals (Marketing Assistant, Administrator, and Graphic Designer) to execute product strategy and achieve business objectives.

- Led, developed and delivered category strategies that achieved profitable growth for ten categories with a sales turnover of £175m - Responsible for the development and execution of all in-store and on-line marketing activity for ten categories, in the process overhauling promotional activity to deliver increased value, volume and £ margin growth- Promoted within the role in 2008, developing three direct reports and providing strategic direction for buying, merchandising, brand and operation functions- Developed and monitored insight into customers, competitors, the market and trading to support development of category strategies, campaign plans, pricing, range reviews and day-to-day trading- Ongoing category trend analysis through GFK and EPOS data, ensuring insight was actioned as appropriate

- Responsible for creating and implementing marketing and product strategies, based on sales and profit performance, market data, competitor activity and customer insight- Led the category management process for key customers such as Argos, Homebase, Wickes and B&Q, helping increase sales revenue by over £3m- Managed group NPD process from concept to delivery, ensuring collaboration with internal and external stakeholders to agreed business objectives- Developed and implemented brand strategy, that updated marketing collateral, including packaging, PR, product literature, advertising and websites, across the group

Guildford, United Kingdom

- Responsible for updating and analysing established reports utilizing IRI and TNS packages, e.g. competitor information reports and brand performance monitoring. These reports provided valuable market and Colgate Palmolive competitor product information for key business decision-making.- Undertook project work and ad hoc analysis to support the marketing and consumer managers in the following areas; Market Shares Media Pricing Distribution Across existing ranges and new product launches- Responsible for providing and co-ordinating information for Oral Care teams annual budgets.- Responsible for the management of the Sensitive Toothpaste couponing campaign that supported the products launch.- Created and gave presentations to support launch of NPD, such as Colgate 2in1 Icy Blast, Colgate Sensitive Toothpaste and Colgate 2in1 Kids. - Received training that enabled me to become highly competent when using the following software packages, Business Warehouse, SAP, Information Resource Database and Lotus Notes