Representative of the holding company and advisor to the subsidiary.Key Responsibilities:• Assist in business planning and forecasting.• Oversee financial matters.Accomplishments & Achievements:• Closed a one-year contract with Infor, a world leading ERP solutions provider.

Inward-facing, responsible for managing internal affairs of the company. Instrumental in developing policies, processes, SOPs for this start-up organisation.Key Responsibilities:• Development of business plan and financial forecasting during the establishment phase.• Oversee the day-to-day administration and operation matters encompassing finance, HR, legal & contractual matters, as well as sourcing & procurement.• Ensure compliance with regulatory… Show more Inward-facing, responsible for managing internal affairs of the company. Instrumental in developing policies, processes, SOPs for this start-up organisation.Key Responsibilities:• Development of business plan and financial forecasting during the establishment phase.• Oversee the day-to-day administration and operation matters encompassing finance, HR, legal & contractual matters, as well as sourcing & procurement.• Ensure compliance with regulatory requirements.Accomplishments & Achievements:• Kept OpEx low at 60% of budget in year one and 80% in year two by leveraging on COVID lockdown.• Saw through successful acquisition of a majority stake in a Vietnamese game studio Show less

Key person in managing strategic raw material – cementitious, and the main contact point between the company and external stakeholders for contract negotiations, logistics, pricing, and supply swaps with other players in the industry.Key Responsibilities:• Develop cementitious strategies that aligns with the company’s overall business priorities and lead cross-functional projects and activities related to cementitious material.• Ensure all processes and practices related to… Show more Key person in managing strategic raw material – cementitious, and the main contact point between the company and external stakeholders for contract negotiations, logistics, pricing, and supply swaps with other players in the industry.Key Responsibilities:• Develop cementitious strategies that aligns with the company’s overall business priorities and lead cross-functional projects and activities related to cementitious material.• Ensure all processes and practices related to cementitious material including sourcing, transfer and consumption adhere to standards and regulatory requirements.• Gather market intelligence on industry developments for cementitious material to enable effective formulation of business strategy and operation planning.• Ensure H&S rules & procedures, systems, and programmes are understood, implemented and consistently followed in the management of cementitious materials.Accomplishments & Achievements:• Reduced wastage by 46% (RM1.7 million) through strategic operational planning, logistic resources optimisation, and vigorous monitoring.• Led the full cycle of cementitious sourcing & supply planning to successful execution for the Merdeka 118 raft concrete pour, world’s second largest at the time.• Concluded win-win cementitious contracts renewal negotiations with material suppliers. Show less

Support all business units on expansion plans and asset optimisation to align with the company’s vertical integration needs, and serve as the main contact for acquisition and JV projects with external stakeholders.Key Responsibilities:• Conduct market attractiveness study and propose possible strategic move.• Assess opportunities and projects viability for country Executive Committee’s review.• Lead and lobby business opportunities to corporate level (Paris).• Market… Show more Support all business units on expansion plans and asset optimisation to align with the company’s vertical integration needs, and serve as the main contact for acquisition and JV projects with external stakeholders.Key Responsibilities:• Conduct market attractiveness study and propose possible strategic move.• Assess opportunities and projects viability for country Executive Committee’s review.• Lead and lobby business opportunities to corporate level (Paris).• Market intelligence and information gathering for short-term and long-term strategy formulation.Accomplishments & Achievements:• Successfully secured the approval from corporate level for a palletising plant within Pasir Gudang plant in Johor, and later Rawang plant in Selangor to defend and increase the market share of bag cement.• Led aggregates sourcing study for Petronas’ refinery & petrochemical integrated development project (RAPID) in Pengerang, Johor contributing to the success of concrete business unit securing the supply contract.• Developed a one-stop database using Google Map to serve as a central reference for intelligence on players’ profile in the market across all three business units (cement, concrete, and aggregates). Show less

Key liaison person for distribution channels and payment channels in broadening business reach with international partners.Key Responsibilities:• Recruitment of new overseas distribution channels and support these channels in marketing efforts.• Acquisition of new payment channels and organise joint marketing campaigns.• Optimise payment channels by prioritising lower charge rates to increase profitability.• Shift buying pattern from direct payment to the use of internal… Show more Key liaison person for distribution channels and payment channels in broadening business reach with international partners.Key Responsibilities:• Recruitment of new overseas distribution channels and support these channels in marketing efforts.• Acquisition of new payment channels and organise joint marketing campaigns.• Optimise payment channels by prioritising lower charge rates to increase profitability.• Shift buying pattern from direct payment to the use of internal wallet.Accomplishments & Achievements:• Established proper channel business structure.• Expanded business coverage to Saudi Arabia.• Successfully negotiated for reduction of charge rates with major payment channels. Show less

Preparing the company for expansion through licensing or franchising.Key Responsibilities:• Documentation of production and outlet setup processes.• Establish framework for licensing/franchising business including development of licensing/franchise agreement and outlet operation SOP.• Sourcing of equipment and raw material.Accomplishments & Achievements:• See through the successful establishment of pioneer outlet.

Accountable for the P&L of the company while developing the franchise business and managing franchising issues.Key Responsibilities:• Manage the day-to-day operation of the company.• Recruitment of new franchisees.• Manage marketing fund for A&P and branding, and establish the brand’s presence in social media.Accomplishments & Achievements:• Turned the company around to be profitable.• Led the company to be recognised by SMI Association of Malaysia with SME… Show more Accountable for the P&L of the company while developing the franchise business and managing franchising issues.Key Responsibilities:• Manage the day-to-day operation of the company.• Recruitment of new franchisees.• Manage marketing fund for A&P and branding, and establish the brand’s presence in social media.Accomplishments & Achievements:• Turned the company around to be profitable.• Led the company to be recognised by SMI Association of Malaysia with SME Rising Star Award in 2011.• Expanded business reach to East Malaysia. Show less

Reference point for advice and guidance on establishing marketing framework.Key Responsibilities:• Train new hire on data gathering, data tabulation and data analysis.• Oversee the full cycle of marketing strategy formulation.• Develop marketing action plan tracking system.Accomplishments & Achievements:• Assisted in establishing reward mechanism for customer loyalty programme, the first in the industry.

Identify and understand potential customers’ needs and pain points, and propose solutions.Key Responsibilities:• Lead 3 programmers in the development of new ERP system for ready-mix concrete manufacturer.• Showcase products’ capabilities to potential customers.• Create new branding for the company and its products and solutions.Accomplishments & Achievements:• Successfully soft launched the new ERP system at the 16th World Congress on Information Technology… Show more Identify and understand potential customers’ needs and pain points, and propose solutions.Key Responsibilities:• Lead 3 programmers in the development of new ERP system for ready-mix concrete manufacturer.• Showcase products’ capabilities to potential customers.• Create new branding for the company and its products and solutions.Accomplishments & Achievements:• Successfully soft launched the new ERP system at the 16th World Congress on Information Technology (WCIT 2008).• Revamped of company’s image to reflect a modern professional IT company. Show less

Support Marketing Director in marketing initiatives in Southeast Asia region.Key Responsibilities:• Prepare and analyse monthly sales and marketing reports, and monitor Area Managers’ marketing and commercial KPIs.• Market research and competitive intelligence.• Lead marketing information system initiatives and address any issues arising from data warehousing.• Participate in marketing strategy formulation.Accomplishments & Achievements:• Reduced trading… Show more Support Marketing Director in marketing initiatives in Southeast Asia region.Key Responsibilities:• Prepare and analyse monthly sales and marketing reports, and monitor Area Managers’ marketing and commercial KPIs.• Market research and competitive intelligence.• Lead marketing information system initiatives and address any issues arising from data warehousing.• Participate in marketing strategy formulation.Accomplishments & Achievements:• Reduced trading house dependency from over 10% to less than 3% resulting in 5% increase in sales margin.• Devised market survey and research methodology and executed it.• Pioneered Vietnam’s market research and strategic marketing.• Streamlined sales activity reporting to assist sales personnel manage their daily activities more effectively (more focus on meeting customers than paperwork). Show less

Lead a team of more than 20 sales personnel across Malaysia in promoting and selling e-Learning courses under the brand of PurpleTrain.com.Key Responsibilities:• Create A&P and brand awareness to generate leads.• Market research and competitive intelligence to identified USPs.• Organise roadshows, conduct previews and give talks.• Conduct sales and product training to sales personnel.Accomplishments & Achievements:• Increased leads generated by 500% through… Show more Lead a team of more than 20 sales personnel across Malaysia in promoting and selling e-Learning courses under the brand of PurpleTrain.com.Key Responsibilities:• Create A&P and brand awareness to generate leads.• Market research and competitive intelligence to identified USPs.• Organise roadshows, conduct previews and give talks.• Conduct sales and product training to sales personnel.Accomplishments & Achievements:• Increased leads generated by 500% through SMS enquiry. This idea was later adopted by competitors and also in other industries.• Broke Malaysia’s monthly sales record twice.• Streamlined sales reporting for timely sales information to head office in Singapore, allowing sales personnel to focus on sales activities. Show less

Among the pioneers in Malaysia in taking up the challenge to market and sell e-Learning courses.Key Responsibilities:• Provide consultation to prospective students.• Follow up on sales enquiries.Accomplishments & Achievements:• Top Salesperson Achieving Sales Target 2001 by Informatics Malaysia.• The Best Professional Course Consultant 2001 by Informatics Petaling Jaya.• Top Sales Performer Award 2001 by PurpleTrain.com, Singapore.

Assist Export Manager to see through the full cycle of export process.Key Responsibilities:• Generate sales leads and follow up on sales enquiries.• Ensure complete documentation before shipment of goods.Accomplishments & Achievements:• Successfully executed the company’s participation in MATRADE’s permanent exhibition.