Philip Saunders Email and Phone Number
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In 2008, my life took an unexpected turn.What started as a setback became the beginning of a new journey.Up until that point, I was firmly on the Wall Street path.I’d built a career in equity and derivatives research and strategy, where everything was driven by numbers, analysis, and finding the next big trade.But then, the financial crisis hit, and suddenly, everything I’d known was shaken. The layoff was a setback, but it also gave me the chance to step back and ask myself: what do I really want to do?That’s when I found digital marketing.I was instantly drawn to the idea of reaching people directly, driving real/tangible results, and using data creatively to connect with audiences.So, I took the plunge.I started partnering with financial service companies, diving into lead generation, content strategy, and campaign management. It was a whole new world, but it felt right.Fast forward to today:Now, I’m the VP of Marketing for Mesa Garage Doors—a leading home services company in Southern California.In this role, I’ve been able to apply everything I’ve learned and deliver some meaningful results including:• Lowered PPC cost-per-acquisition by over 52%• Increased service-related revenue by 31%• Developed and optimized new, profitable marketing channels from scratch• Launched TV campaigns on network and cable channels• Produced long-form infomercial content that drives engagement• Secured a high-profile branding partnership with the LA Clippers• Achieved top 3 SERP rankings for key search terms• Led the ServiceTitan CRM implementation to streamline operationsBut more than the numbers, I’ve learned the value of brand building, creating trust and connection that lasts beyond a single transaction.What Drives Me Now?My mission today is to help service-based businesses attract leads, create powerful partnerships, build brand awareness, and increase profitability.I’m passionate about sharing what I’ve learned, whether it’s for home service providers, content creators, or anyone aiming to stand out in their field.If you’re looking to grow your influence, build a strong brand, or simply get ahead in your career, I’d love to connect and share ideas.
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Vice President Of Marketing, West RegionVertex Service PartnersLos Angeles, Ca, Us
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Vice President Of MarketingMesa Garage Doors Jan 2017 - PresentAnaheim, Ca, UsActively manage a six-figure monthly marketing budget spread across TV, Radio, Print, and Online platforms.Manage paid media buys, schedule placement, deliver approved assets, and measure effectiveness.Monitor media performance and allocate budget to best performing media sources to maximize efficiency of marketing dollar spend.Build data-centric marketing plans tied to company vision, strategy, budget, and deadlines.Monitor and report on all marketing metrics and implement changes as needed to maximize effectiveness and results.Lead company quantitative and qualitative research that delivers actionable insights to drive revenue growth and influence key decisions.Serve on the management team responsible for generating new business initiatives to grow company profits.Responsible for developing Mesa's overarching digital marketing strategy and approach, inclusive of SEO/SEM, text marketing, email marketing, and website development.Collaborate with internal call center team to increase customer close rate.Work with external agencies to develop creative assets to support product promotions. -
Director Of Digital MarketingMesa Garage Doors Jan 2017 - Dec 2017Anaheim, Ca, UsActively manage a five-figure monthly budget for PPC / SEM expenditures across multiple company-owned home improvement brands.Reduced cost per conversions by over 41% since taking full control of company PPC spend.Work with internal call center team to integrate website and dialer technologies to maximize the conversion efficiency of our digital marketing activities.Created specific SEO-optimized content to both rank organically and to be used for high quality-score, paid traffic landing pages. Deliver detailed weekly and monthly analytics reports breaking down key results and identifying areas for improvement.Led the launch of 2 company branded websites and implemented all marketing related code to effectively track conversions.Instituted comprehensive text marketing and email marketing plans for the ongoing monetization of customer and prospect data.
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Digital Marketing StrategistIsoventures Jan 2009 - Dec 2016Worked with leading financial product companies in the creation and execution of online marketing campaigns.Skilled in the creation of high converting email copy for funnels geared toward the purchase of financial products.Proficient in identifying and troubleshooting issues with email deliverability and inboxing.Well-versed in the use of list segmentation and hygiene to increase email open and click-through rates.Utilized A/B and multivariate testing to increase conversions and product revenue.Created and monitored detailed email analytic spreadsheets to track and optimize campaign performance and increase ROI. Maintained a daily publishing schedule of financial content across email platforms and web properties.Experienced in generating qualified leads through a variety of online sources including paid search, SEO, social media, and co-registration.Partnered with several large affiliate programs to promote financial and trading related products, platforms, and courses.Website design experience includes extensive Wordpress knowledge along with intermediate HTML coding skills. Software -
Equity Derivatives StrategistTopeka Capital Markets, Inc Mar 2012 - Mar 2013Led Topeka’s Derivative Strategy business which specializes in market interpretation, stock and sector sentiment, and derivatives strategy analysis. The team works closely with sales and trading counterparts to ensure clients benefit, in real time, from its intelligence gathering.Responsible for publishing daily derivative research via Topeka’s Daily Options Report available via Bloomberg and First Call.Monitor the markets to immediately identify noteworthy trades in stocks, sectors, and derivatives.Provide basic and sophisticated options strategy analysis as well as customized portfolio hedging solutions for Topeka clients.Interact regularly with our fundamental analysts to provide clients with a unique approach to trade implementation and management.Actively market Topeka’s options capabilities and strategies to institutional clients. -
Head Of Options Strategy & ExecutionJnk Securities Apr 2009 - Mar 2010New York, Ny, UsOptions Manager for JNK Securities responsible for building out the firm’s options infrastructure and leading the options sales process.Collaborated with team leads in compliance, IT, and sales to develop a shared understanding of options business processes.Led the options sales process including: creating multiple research publications, presenting options strategies both internally and externally, and trading options for all firm clients. Marketed JNK’s options capabilities to all firm clients.Assisted clients in the effective management of portfolio positions with consistent hedging analysis and strategies.Worked with back office support to manage the costs and commissions associated with firm options activity. -
Online Marketing StrategistStars (Sports Teaching And Reaching Students) Oct 2008 - Oct 2009STARS (Sports Teaching and Reaching Students) is a 501(c)(3) tax-exempt organization that was established to address the difficulties many low-income schools face in obtaining the athletic resources they need for exceptional athletic programs. Many studies have shown a correlation between student participation in sports and strong academic success, yet schools are unable to provide these programs to their students. The goal of STARS is to help low-income students experience the benefits of school sponsored athletics by providing schools with the resources they need to create exceptional athletic programs. I volunteer and provide online marketing strategy services to STARS (started in October of 2011).
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Senior Derivatives StrategistSusquehanna International Group Mar 2006 - Dec 2008Bala Cynwyd, Pennsylvania, UsResponsible for providing derivative research coverage for the Technology sector.Created SIG’s Daily Derivative product, the Street’s only derivative research product published daily to Thomson’s First Call.Created volatility and fundamentally based trading strategies published in SIG’s Daily Derivative publication.Work cited in several WSJ and Barron’s articles.Actively marketed SIG’s options capabilities and selected strategies to institutional clients.Provided support to SIG’s prop desk in analyzing volatility arbitrage trading opportunities. -
Equity Derivatives Sales/TraderBanc Of America Securities Jul 2004 - Mar 2006Charlotte, Nc, UsActive sales trader of listed and OTC options, ETFs, and variance swaps. Provided sales coverage support for over 30 hedge fund clients.Responsible for creating derivative strategy reports for dissemination to all BAS hedge fund clients.Developed several financial models replicating the payout of various option strategies and tracking performance of assorted hedge fund strategies. -
Research AssociateWedbush Morgan Securities Sep 2000 - Jul 2002Los Angeles, California, UsResponsible for providing research coverage on companies within the Video Game Software Industry.Developed and maintained financial valuation models, including discounted cash flow and price to earnings multiple comparison models.Wrote and presented research notes to Wedbush’s investment professionals and communicated investment opinions to buy-side clients. -
Investment Banking AssociateUs Bancorp Piper Jaffray Jun 1999 - Jun 2000Minneapolis, Mn, UsSupported 5 senior bankers and was promoted to Associate after serving 2 years as an Analyst.Responsible for constructing, bidding out, and processing municipal investment contracts for healthcare, housing, education, and general municipal investment banking clients.Structured, priced, and processed municipal bond deals for various city, state, and education issuers including: City of Chicago ($220 mil), State of Illinois ($150 mil), and DePauw University ($15 mil) -
Investment Banking AnalystNuveen Investments Jun 1997 - Jun 1999New York, Ny, Us
Philip Saunders Education Details
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The Wharton SchoolFinance -
Princeton UniversityCivil Engineering And Operations Research
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Princeton University
Frequently Asked Questions about Philip Saunders
What company does Philip Saunders work for?
Philip Saunders works for Vertex Service Partners
What is Philip Saunders's role at the current company?
Philip Saunders's current role is Vice President of Marketing, West Region.
What is Philip Saunders's email address?
Philip Saunders's email address is ps****@****ors.com
What is Philip Saunders's direct phone number?
Philip Saunders's direct phone number is +171456*****
What schools did Philip Saunders attend?
Philip Saunders attended The Wharton School, Princeton University, Princeton University.
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