Philip Bogenberger Email & Phone Number

Norfolk, Virginia Area

National Reputation Development: As the national reputation lead, my approach consists of targeted media engagement, multimedia content generation, executive thought leadership and robust digital engagement through Facebook, Twitter and Outbrain. Achieved approximately 1,000 hits in media outlets within the first nine months as measured through Vocus tracking reports and Google Analytics.Media Relations: Handle national and local media requests, prep spokespeople for interviews and serve as spokesperson.Newsroom Creation: Provide editorial direction for www.sentaranews.com.Crisis Communications: Provide strategic communications leadership during issues and crisis, including Ebola preparedness, natural disaster planning and clinical situations.Employee Communications: Develop multi-channel strategies to engage employees about important system-wide initiatives.Executive Communications: Prepare presentations, draft messages and provide strategic counsel.Budget Management: Manage a nearly $1.6 million budget and came in more than 20 percent under budget in the first calendar year through rigorous management and contract negotiation.People Management: Manage a team of four full-time employees and up to two contractors. Restructured the team in 2013 to align responsibilities with corporate goals.Vendor Management: Manage multiple vendors for creative services and content development such as video production and graphic design.

Richmond, Virginia Area

Executive Communications Strategy – Developed and managed communications strategies for senior executives leading the Loss Mitigation, Segments & Acquisitions and Decision Sciences lines of business, which included a mix of electronic communications, marketing and events.Integration Communications Planning – Part of a team that developed and managed a communications plan to integrate thousands of acquired employees from multiple locations across the country into the Capital One business and culture. Led key message creation and prepared senior executives to deliver the information in person and virtually. Employee engagement scores exceeded expectations.Executive Blog – Managed an executive blog for the senior vice president of Segments & Acquisitions and regularly provided content for the president’s blog. Regularly reviewed blogs drafted by the managing vice president of Collections.Pulse – Led the development and implementation of an internal communications plan for Pulse (Capital One’s internal social intranet) for COF’s credit card line of business, including training the president and other senior executives.Great Execution March Madness (GEMM) – Organized a contest to improve well-managed execution, coinciding with the timing of the NCAA Basketball Tournament. How it worked: 1) Associates submitted ideas via the intranet. 2) A selection committee of COF executives chose the top ideas. 3) Associates voted for their favorite idea. 4) Great Execution Champion was named after a few rounds of voting. The organization received 400 process improvement ideas and thousands of associates were engaged in the contest.Quicksilver – Led the development of an internal communications and marketing plan for a new Capital One credit card.Executive Presentation Support – Created presentations for executives to deliver at town hall meetings.Employee Communications – Drafted and reviewed internal news articles, emails, blogs and organizational announcements.

Richmond, Virginia Area

Strategic Planning - Contributed to ABC strategic communications planning, including the development and implementation of a crisis communications plan, social media plan and media relations plan.Public Relations - Delivered presentations, developed talking points and prepared executives for public appearances.Media Relations - Handled media inquiries, acted as spokesman, drafted and disseminate news releases, conducted media training and cultivated relationships with journalists.Social Media Communications - Managed ABC’s social media efforts on Facebook, LinkedIn, Twitter, Wikipedia and YouTube. Internal Communications - Wrote and edited the employee e-newsletter, managed intranet content and drafted agency-wide e-bulletins.Community Outreach - Managed communications for educational initiatives, including the Military Safe Rides Home Program, Community Coalitions of Virginia and Operation Undergrad.Special Projects - Developed content for the 75th anniversary Web pages, “Green Team” volunteer and video production coordinator.

Handled public relations and sales duties such as drafting news releases and speeches, marketing vacation packages, consulting with prospective clients about event planning services and developing business contacts.

Handled production of the Scoreboard page, edited staff and wire copy, covered events and developed relationships with sources while working in the sports department.

Wrote articles and editorials, edited staff and wire copy, managed budgets, made personnel decisions and represented the newspaper before the multimedia council.

Produced wire copy, managed the Virginia prep football and basketball polls and covered sports events.

Bachelor Of Science, Mass Communications - Print Journalism

Master Of Science, Strategic Public Relations (Executive Master'S Program)