End-to-end demand generation, lifecycle, and nurture campaign virtuoso, crafting tailored strategies for key B2B tech audience segments to maximize engagement and achieve remarkable growthAudience-obsessed conductor, skillfully collecting and utilizing insights to inform marketing strategies that captivate and convertExpert in CRM and automation platforms (Braze, HubSpot, Sigma, Salesforce, Pardot), skillfully capturing leads, automating demand generation, and harnessing data for precise targetingMaster strategist, a/b tests and captures client insights to optimize nurture and lifecycle campaigns and inform cross-functional teams for strategic decision-making

Leveraged military officer experience to effectively manage teams, both internal and external partners, and multiple projects simultaneously in high-stress situations, demonstrating exceptional organizational and prioritization skills.Successfully briefed senior ranking commanders, NATO partners, and air crew under my command on critical information, ensuring clear alignment of direction and goals, while prioritizing timely execution to accomplish mission objectives.Led geographically dispersed teams with representatives from the USAF MQ-9 Reaper Remotely Piloted Aircraft Pilot enterprise. Directed coordinated air support activities for combat operations across multiple Combatant Commands.Pilot the MQ9 aircraft and command the flight crew responsible for full range of operations in support of our nation's interest.

Developed and implemented lead generation and lifecycle campaigns starting from campaign ideation, audience segmentation, and creative and copy development, to launches via key channels.Develop and execute long-term, cross-functional strategies to build a quality pipeline of leads and awareness for networks and sales- driving growth in B2B and B2C pipelinesAnalyze competitive landscape, health and social care developments, and local market trends to inform regional marketing plansDevelop and implement regular reporting to track and analyze campaign metrics, digital KPIs, lead progression through pipelines, and key messagingSupports the public relations and marketing strategy by synchronizing activities with digital marketing to maximize impact and increase brand awareness for portfolio of geographically dispersed networks

Effectively managed internal and agency resources to create media plans targeting specific audience segments.Project managed, strategized, and ensured timely collaboration, identification, and reporting of KPI’s for the university's advancement portfolio.Analyze digital activity among owned channels to strategize and develop marketing best practices that resonate among our multiple audiences. Ensuring that all key messages and campaign activities adhere to University branding guidelines and brand persona. Connects the dots across multiple campaigns and efforts to ensure an enterprise-level approach to all strategic marketing Project manages, strategizes, and ensures timely collaboration and identification and reporting of KPI’s for the Advancement Marketing portfolio, which accounted for 34% of all central marketing efforts, 135 multi-channel marketing projects in FY20, organizing, tracking, and reporting progress through Project Management softwareDeveloped a standard process for scheduling and documenting project intake meetings with the goal of streamlining the entire process and safeguarding creative time and resources - reduced project intake to campaign start time by 35%.Managed the development of case studies - Developed strategies to serve most relevant case studies to key audience segments.Writes and implements national strategic marketing plans, collaborates with internal and external partners to deeply understand their business goals and marketing objectives. Analyzed marketing campaign outcomes and utilized those insights to inform key messaging and most optimal digital outreach platform for our annual giving campaign, Boost the Cuse, achieved 242% of our total campaign donor goal and raised more than $1,800,000 in support of student scholarship and social causes

Develops workflow processes and procedures to optimize productivity with all internal and external stakeholdersManage the team responsible for the creation of web content that ensures adherence to organizational branding guidelinesManually evaluate websites and digital content for adherence to web compliance accessibility guidelines (WCAG). Determine best course of action to remediate websites and digital content and manage the teams making those upgradesSupports the public relations and media strategy by synchronizing activities to maximize impact and increase awarenessWorks collaboratively to provide consistent branding, graphic identity, standardization and accurate and relevant content in all materialsContinually identifies avenues to lean, assess, and improve outward facing materials and collateralManages, prioritizes, and supports development of a wide range of collateral, deliverables, and activities within programs and services and across my organization

Analyzed trends within cohorts of virtual learners- Identified interest unique to the multiple audience segments and crafted key messaging tailored to their audience specific interest.Managed the community engagement working group, personally developed Marketing Plan and connection evaluation matrix for use by remote team members, provided group members training on techniques to maintain brand reputation when connecting with leads.Advised cohorts of military connected students on 30+ industry certification programs, provided educational and career guidance, connecting our nation's veterans to multiple communities of service.