Philip Chang, Mba Email & Phone Number

Harwood Heights, Illinois, United States

Established the marketing department for a start-up (a Methode Electronics company) offering a unique system for pressure injury prevention during extended surgical procedures. Crafted the business unit's strategic marketing plan, managed all downstream marketing, and advised the business unit president. Developed and leveraged relationships with key industry opinion leaders. Supervised one direct report.KEY FUNCTIONS: executive leadership, market access, KOL development, GPO contract negotiation, lead generation, relationship management, advertising, collateral creation, industry partnerships, national account managementSELECT ACHIEVEMENTS:* Created and presented a strategic marketing plan accepted by the parent company’s board of directors. * Initiated and participated in AMCP dossier development with third-party healthcare economics professionals. * Commissioned qualitative and quantitative market research for insights into stakeholder personas, message development, concept testing, supportive claims evaluation, and pricing (Gabor-Granger).* Successfully negotiated three-year national supply contracts with key healthcare GPOs and the Veterans Administration. * Established company presence at all major global industry conferences and congresses and generated sales leads with in-booth continuing education programs. * Implemented an integrated digital marketing strategy featuring conference lead generation, Salesforce campaigns with marketing cloud account engagement, and Google advertising.

Greater Chicago Area

Apr 2016-Nov 2017: Specialized in short-term consulting engagements with medical devices and surgical equipment clients. Utilized enhanced understanding of current market trends and key players to create a clear picture of competitor’s impact on purchasing and cash flow. Delivered insightful client reports detailing current market trends and highlighting key industry players.Mar 2013-Mar 2014: Targeted short-term engagements in medical devices and surgical equipment for business-leading clients active in financial investment. Provided reports that enhanced understanding of current market trends and key players in the context of the competitive landscape, supply chain dynamics, and impact on purchasing and cash flow.KEY FUNCTIONS: competitive analysis, expert witness services, strategic development, financial analysis, cash flow, market researchSELECT ACHIEVEMENTS:* Provided expert insights on a pending legal matter for a client, preparing and presenting findings to their legal team during a conference call.* Conducted a thorough analysis for a client debating between US automation investment and offshore manual operations; findings indicated a breakeven at 1.2 million primary IV sets annually.

Round Lake, Illinois

Assessed market conditions to devise strategies and tactics for a $325M intravenous administration set business, aiding medication and hydration delivery via infusion pumps. The role involved aligning sales strategies, envisioning product line growth, and collaborating with industry thought leaders to address customer needs. Managed three direct reports.KEY FUNCTIONS: sales strategy alignment, product line growth, industry partnerships, customer needs, strategic initiatives, downstream marketing, KOL relationships, brand awareness, lead generationSELECT ACHIEVEMENTS:* Secured $2M in incremental revenue within a year by partnering with medical affairs on a retrospective study of three surgical procedures demonstrating Baxter's infusion pump's superior efficiency; findings were submitted for journal publication.* Attained funding and spearheaded the development of an interactive iPad app to highlight IV set technology advantages, with the potential to influence six accounts valued at $600K annually.

Greater Salt Lake City Area

Managed the relationship with the group’s largest international and domestic customers through successful quarterly business reviews. Managed six direct reports.KEY FUNCTIONS: quarterly reviews, organizational realignment, cross-functional team management, process improvement, revenue growth, marketing strategies, mentoring, productivity improvement, demand objectives achievementsSELECT ACHIEVEMENTS:* Collaborated with the senior leadership team to orchestrate a turnaround in the group's financial performance that led to six consecutive quarters of profitability and growth.* Revamped a previously dysfunctional marketing team by repositioning experienced product managers to prioritize critical issues and recruiting top talent, resulting in elevated productivity, enhanced employee morale, and heightened customer satisfaction.* Reduced operational costs from $8M to $3M annually by implementing robust financial controls and refining project prioritization, leading to six consecutive quarters of profitability.

Boulder, Colorado

Provided internal consulting services to senior leadership on issues ranging from complex strategic questions to writing customer requirements documents for a new device platform. Managed process for identifying and screening new product opportunities. Individual contributor role.KEY FUNCTIONS: upstream marketing, portfolio management, business case development, KOL relationships, global marketing leadership, technology evaluation, product commercialization, strategic marketingSELECT ACHIEVEMENTS:* Achieved revenue growth for a $1.2B global business unit (GBU) that was previously underperforming compared to other GBUs in the company.* Identified and prepared a dossier for a $108M acquisition, enabling entry into the domestic mid-tier and emerging markets and increased revenues.* Conducted 20 focus groups in five countries with 120 clinicians, producing 150 unique customer needs, converting them into 347 specific product attributes, and providing a detailed product blueprint for engineering and R&D.* Developed and wrote a customer requirements document for the next-generation acute care mechanical ventilator platform.

Twinsburg, Ohio

Collaborated with the leadership team to guide the company's evolution from a niche player to a prominent provider of multi-modality imaging equipment, encompassing MRI, CT, PET, and Ultrasound. Identified and created business and marketing plans for underserved markets. Managed five direct reports and a $2M budget.KEY FUNCTIONS: upstream marketing, portfolio management, business case development, KOL relationships, global marketing leadership, technology evaluation, product commercialization, strategic marketingSELECT ACHIEVEMENTS:* Led the successful introduction of a first-of-its-kind, high-field MR system in an open configuration, exceeding the launch target by 18%.* Drove sales campaign in underserved markets, resulting in 12 open MR system sales over 16 months, each averaging $1M.

Mba, Finance

Bs, Chemical Engineering