Strategic Director, Business Intelligence & Analytics
Vernon Hills, Il, Us
As the Strategic Director of Business Analytics & Development, American Hotel Register Company charged me with transforming customer experience into a globally integrated, technologically agile team.Similar to prior roles, this mandated a multi-faceted strategy. In general, it was comprised of three key tasks:1) Leading enterprise-wide efforts to coordinate and align emerging technologies, demographics, and industry changes by leveraging innovative approaches to the Transformational Experience.2) Executing Experience Transformation programs, setting strategic vision, direction, and standards for championing a best-in-class experience in alignment with the changing needs of the business and clients.3) Initiating the Digital Transformation experience, transforming the way the company leveraged digital assets for B2B, B2C, and B2B2C experiences from ideation through delivery that enabled a simple, connected, and experience-driven involvement that empowered customers and the brand.Upon following this game plan, I was able to lead American Hotel Register Company to accomplish several significant milestones.Firstly, I provided world-class business intelligence analytics, aggressively growing revenue, profit, and market share while reducing operational costs.Secondly, I advanced internal operational and analytical reporting strategies, focused on the delivery of actionable information versus data.Thirdly, I led team of 35 analysts to define, develop, and deliver business critical reports and dashboards.Finally, I successfully delivered 135 mission-critical reports based on aligned KPI’s, on time and on budget.All of this fostered best-in-class innovation and joint value creation with our customers, vendors, and suppliers through melding what internal and external data should be leveraged in the future to further enhance customer engagement, speed to market, and profitability.