Philip De Cleen Email & Phone Number

Antwerp, BE

Marketing has always adapted itself to the changing environment. However, these changes are happening way faster than ever before. This requires a new way of looking at consumers, value and marketing.'Flow Marketing' describes the building blocks of modern marketing in one logical and visual model. It offers both knowledge and enthusiasm to students in.

Antwerp, Flemish Region, Belgium

Consultancy for B2C & B2B: - Business Strategy & Planning- Marketing Strategy & Planning- Marketing Operations

Antwerpen, Vlaanderen, België

Coaching & training voor Sales & Marketing teams

Izegem

Antwerp Area, Belgium

Consumer Behaviour, Marketing, Sales @ students Bachelor Marketing

Antwerp Area, Belgium

Assuring that the international group of students Master of Innovation & Entrepreneurship receive the highest quality in education from top quality Professors and that they develop themselves at best to achieve their professional goals once their carreer starts.

Antwerp Area, Belgium

Inspiring the international students Master of Innovation & Entrepeneurship with courses on Marketing Strategy, Digital Experience Marketing & Negotiation.

Teaching 'Digital Experience Marketing' within the Post-University programm 'Master of Management: Innovation and Enterpreneurship'. Happy to be teaching Basic Marketing & Market Assessment as off 2012 as well.

Teaching @ Master year - Applied Engineering Sciences

Gent

Bachelor Communication - teaching in each year courses like PR, integrated communicationScientific collaborator Social Media @ SME's (PWO project)

Core brands: Neckermann, Thomas Cook, PegaseResponsible for - Full Marketing & Communication Strategy- Team Leader (N=77)- CRM strategy & implementation (SFDC)- other ad-hoc projects

Business Development reponsible for clients like - Belgacom / Reckitt Benckiser / Marlux Klaps / Janssen Animal Health / Senseo / Zwitsal / Miele / LeasePlan /....Team Leader

Core brands: Silan, Sil, Wipp,...Full brand & P&L resposibilityMarketing Strategy & Operational MarketingTeam Leadership

Core brands: Dixan, Persil, Bref, Instanet,...Responsibilities: - Full account management- Financial responsibility- EOY negotiation & tactical negotiation- Category Management- Field steering

Düsseldorf - Global HQ

• Core brands: Sil, Neutrex, Wipp,...
• Full European responsibility: both commercial & financial
• European Team leadership
• International brand steering: financial development; patent rights; market strategy; concept development; product development; communication strategy & development; pricing

• Core brands: Silan, Vernel
• Full Benelux brand responsibility: both commercial & financial
• Team leadership BNL
• International brand steering: market strategy; concept development; product development; communication strategy & ad development;

Brussel

• Core brands: Dixan, Xtra, Wipp
• Full Benelux brand responsibility: both commercial & financial
• Team leadership
• International concept development
• Category Management towards key retailers

• Core brands: Terra, Instanet, Blankin
• Full brand responsibility: both commercial & financial
• Complete Turn-around Terra Brand (floor cleaner) (including Product Development & new communication strategy)
• Concept development for Instanet
• Quality review Blankin

• Brand at that time owned by Campina MelkunieCore Brand: Stassano
• Brand responsibility: brand strategy, product launches, pricing, communication
• Launch Vifit into the belgian market

• Core brands: Joyvalle, Stassano, Stabilac, Yazoo
• Develop ECR Strategy for the company and carry out ECR projects (e.g. shelf planograms, electronic invoicing etc.)

• Brand at that time owned by Campina MelkunieCore Brand: Stassano
• Develop and manage Business Analytics
• Support in launching new products in dessert category
• Assist in managing the brand
• Assist National Account Manager for preparation Customer Meetings
• blablabla

• Core brands: Freedent (chewing gum), Rizla (cigarette paper)
• Hard sales: guide team of Sales Promotors re-introducing Freedent into the belgian market
• Account Management: steer wholesale customers in area Flanders

Brussels Area, Belgium

• Brands at that time ownership of General Mills/PepsiCore brands: Smiths (Lay's), Superchips, Grills, Bugles
• Develop Business Intelligence on the category salty snacks
• Coordinate Market Forecasting
• Conduct Market Research for market launches (e.g. Superchips Pickles/Bugles)

Master Applied Economic Sciences, Marketing / Business Development, Distinction

Activities and Societies: AIESEC

Business Counceller Sme, Great Distinction, Business Development