Consider me a marketing champion for small businesses and non-profit organizations. Day-to-day operational responsibilities leave little time for the never-ending work required for smaller organizations to nurture their prospects and clients, yet small businesses and non-profits deserve to have the same public relations, communications, and marketing advantages as large corporations. That’s where I step in -- as a partner to provide this expertise so small businesses and non-profits can grow and be successful. If you’re a non-profit leader or small business owner, we can work together to best communicate your unique brand for your unique goals. My relationship-oriented approach allows me to understand you, your business, and your goals. A thorough understanding of your business will provide me with the foundation to create a customized public relations, communications, and marketing strategy to increase your revenue. Together we’ll bolster your brand, energize your business, and connect with your constituents. My extensive background as a communications and marketing professional is the secret weapon you need to make your business scalable. We’ll collaborate to analyze the current approach to your PR and brainstorm new ways to deliver your message to those who need to hear it. Our goal will be thought-provoking buzz achieved through a multi-faceted marketing plan, including both online and offline strategies. My partnership doesn’t stop there. Once implemented, I’ll be there with you to track, monitor, and adjust as needed.Allow me to focus on communicating your marketing message so you can focus on your business.

Supporting the planning, execution, and evaluation of formation and education programs for the Lasallian Region of North America. The ongoing review and development of program curricula and training materials, while advising presenters and professionals in their preparations to create dynamic and engaging educational opportunities for a network that spans the US, Canada, Puerto Rico, and globally. Management of meeting logistics for programs, including budget preparation, presenter travel, registration processes, and program needs, while collaborating with team members and external contractors, including meeting planner, liturgists, hotel event staff to create the best experience and learning programs possible to strengthen the Lasallian educational mission.

Tailored group and individualized instruction coupled with positive motivation for competitive and non-competitive swimmers, 18 and up. Helping adult athletes of all levels excel in the four competitive strokes for continued improvement in short course, long course, and open water swimming goal achievement.

Preside over all aspects of communications and public relations reaching 35+ Catholic Lasallian schools/programs within Northeastern United States, Toronto, and Puerto Rico serving more than 23,000 students and clients. Devise and implement comprehensive communication plan across multiple mediums including online, print, and video. Foster and maintain rapport with communications practitioners at district ministries and programs. Facilitate local and regional marketing, public relations, and promotional strategies. Execute projects in collaboration with staff and external stakeholders to advance organizational goals.● Led development of brand identity, publication standards, project protocols, and communication channels, with consideration of national and international brand standards as the founding Director for the Office. ● Generated engagement with an audience of more than five thousand educators and staff at 35+ ministries, in addition to global Institute audience through launch of District Office’s three-year strategic plan.● Grew social media following organically to over 2.5K across five social media channels.● Co-chaired and coordinated tenth-anniversary celebration hosting live stream presentation by Christian Brothers’ Superior General with training and networking for more than three thousand Lasallian educators.● Curated stories and content for print newsletters, website, social media, and e-mail marketing for targeted audiences including Christian Brothers, lay partners, donors and benefactors.● Planned and executed the logistics and content of education and formation programs/conferences for targeted constituencies.● Presented locally and nationally on topics including brand creation, marketing trends, crisis communications, organization mission and structure.● Created marketing and promotional campaigns encouraging recruitment of religious order members, with inaugural campaign based on concepts offered by collegiate Communications students.

Produced and disseminated communication and marketing collateral to drive La Salle School mission. Managed all internal and external communication for school events and initiatives. Oversaw information processing for donor database including monetary entries and receipts. Promoted fundraising initiatives to subsidize additional programming. Fostered strong rapport with administration, staff, Boards of Trustees and Foundation, and other stakeholders essential to efficient operation of the School. Leveraged opportunities to increase educational credits; mastered technical proficiency in Adobe InDesign, Photoshop, Acrobat, and Illustrator. ● Coordinated fundraising initiatives including annual benefit dinner. ● Interfaced with Director to execute various aspects related to communications and public relations including layout and design, content creation, and event planning.● United multiple school department activities and duties for story development and mission promotion in quarterly and annual donor publications.

● Monitored sick and injured students placed in the infirmary during overnight hours● Assisted in residential living units at the direction of the on-duty supervisor● Provided structure for a healthy and productive breakfast and morning routine for troubled youth (ages 11 – 19)

● Built personal and professional relationships with area business owners and decision makers, educating them on the effectiveness of advertising with broadcast media● Prepared and presented research to clients to help them make informed decisions as to the best course of action to reach their target audience and marketing goals● Maintained and serviced client accounts by interfacing with multiple departments to create finished commercial products, drawing customers to their business

● Planned and executed recreational activities both on and off campus for troubled youth (ages 11 – 19)● Structured and created recreational programs in an environment in which clients could learn proper coping skills while safely interacting with peers● Completed Cornell University’s Therapeutic Crisis Intervention program and certified to prevent, intervene, and defuse crisis situations

● Composed materials pertinent to the goals of the organization including press releases, reports, letters, and articles for member and advocate newsletters● Promoted major fundraising ventures for the organization through contact with various functional outlets and update of databases● Created promotional exhibits and projects to expand the organization’s goals and message to untapped publics● Helped maintain a database of unsolicited prospects