Managing Director
CurrentLeading out of Adversity:- These are unprecedented times. Consumers want to get back to living as well as make healthier and environmentally responsible choices. Making decisions now could open growth opportunities that will otherwise be taken by others. What are your differentiators, where do you focus activity and how do you grow going forward? With practical experience of leading businesses through major change / crisis and gaining that edge, PM AM Int. can help you identify opportunities and grow.How do you differentiate your business to build competitive advantage? Which markets should you consider entering? What do you need to do to enter new markets?If these are questions you would like to answer, PM AM Int. we can help you - providing support to consumer facing businesses that want to grow.Specialisations:-▪ Crisis Management and Recovery▪ Strategic Opportunity Identification▪ Focus Resource to Build Competitive Differentiation▪ Developing Markets; Entry and Growth Drivers▪ Commercial Support; RTM, Sales, Marketing▪ Brand Development, Packaging Innovation▪ Coaching and Cross Cultural People ManagementHave supported FMCG/CPG businesses and PE / investment firms on:-▪ Global market review to identify and rank growth opportunities▪ Market entry - S.E. Asia, UK, Germany; Italy; France; Spain; India; Australia and Russia▪ Criteria for RTM vehicle identification and action to deliver▪ Development and delivery of new brand - including Core Essence, Product Development, Insight Gathering, Marketing Guidelines and Integrated Electronic Media Platform▪ FMCG experience - quality beverages and foods, including healthy eating - chilled and frozen (retail and foodservice)▪ Preparation of Private Placement Memorandum (PPM)▪ Business review to focus resource and build competitive differentiated position▪ Industry consolidation opportunitiesCoaching commitments in India, Russia and Europe.Guest speaker at Henley Business School.
