Innovative marketing and market development executive with a track-record of developing and executing early adopter and early stage go-to-market strategies through the application of market insight, business leadership and creative, impactful marketing programs. Skilled in strategy formation, development of integrated marketing programs, social media programs, email marketing programs and new market penetration for B2B enterprise software. Lead teams in development of go-to-market planning, marketing initiatives and global roll out of vertical solutions including: AHP decision process; information archiving; monetization of services and IOT infrastructures; mobile payments; and SaaS transformation. Projects include: - Monetizing IOT infrastructures- Cross enterprise collaborative decision making - Settlement and clearing of credit card, mobile and alternative payments- Multi-bank image capture, interchange and archiving systems- Brokerage product bundling and relationship pricing system- Bank wide multisite business continuance solutions- Integrating analytics with real time decision engine for next best offer