Philip Goss Email and Phone Number

• Lead interdepartmental teams to define key product messaging and positioning• Develop communication, design, UX, content, and product roadmaps that scale across multiple platforms, including web; mobile applications; and social media• Leverage research and consumer insights to develop messaging for key revenue-driving products that aligns to overarching marketing goals, overcomes customer objections, and validates their decision to purchase

Lead a team responsible for product content, events, loyalty, B2B retail experience, and corporate social responsibility.

• Designed the pre-trip communication strategy to cross-sell other membership benefits and features• Developed complex member marketing initiatives to drive increased retention and production utilization o Built dynamic content campaign, leveraging member preferences and data o Targeted “one and done” members to reengage and use benefits• Used journey mapping, new member profiling and audience segmentation data, constructing marketing testing plan to measure channel effectiveness and drive increased engagement• Led cross-departmental task force to redesign primary member email leveraging trends, best practices, and consumer insights to build upon industry-leading metrics• Developed marketing and testing strategy to drive utilization of our DreamTrips product o Identified revenue opportunity to develop multi-channel marketing campaign to move distressed inventory o Developed A/B test to determine incremental revenue impact of emails

Capital One• Led all digital video execution across multiple lines of business• Launched the CreditWise credit monitoring product using comprehensive CRM campaign that delivered a 48% open rate, 7.4% click-through rate, and 6.82% enrollment rate.• Developed digital video creation process and agency pricing strategy

Comcast (XFINITY TV, Internet, Phone, Home)• Grew content recall rate 25% among customers through development of comprehensive digital signage strategy• Launched four key products for client that delivered an average 45% trial rate among in-store visitors • Won the 2014 Bronze Telly Award in outdoor/environmental/in-store category with client’s first project• Generated $1 million in agency profit in first year through incremental sell-in and partnership growth • Onboarded account from Comcast’s previous agency and implemented project management and video production best practices and procedures• Managed three direct reports and two indirect reports; conducted annual reviews and monthly goal sessions to track reports’ career growth

Bank of America • Pitched and onboarded in-store digital signage business• Collaborated with channel leads and partner agencies to produce omni-channel programs through leverage of client partnerships and sponsorships• Led all local market POS strategic and execution efforts within the 5,580 banking centers• Managed one direct reportSears Holdings Corporation (Sears, Kmart, & Shop Your Way)• Led account strategy using Simmons and Nielsen data sets to understand target market and their passion points• Increased licensed merchandise category profitability by more than 10% year-over-year through omni-channel promotions surrounding entertainment properties • Launched Grown Ups 2 tent pole program, which represented over $2.2 million in negotiated value and delivered over 200 million impressions • Drafted and negotiated all client scopes of work• Provided financial oversight for $1.8 million account, including client billings and monthly internal reporting

The Cheesecake Factory / Grand Lux Cafe • Led cross-functional teams in semimonthly email creation process from brief to blast as well as updates to client website and online store• Analyzed results of email A/B tests and developed recommendations for email content• Within seven weeks, drove the launch of the largest quarterly campaign in client’s history• Campaign elements included logo development, microsite with sweepstakes component, Facebook app, Facebook and Twitter banners, two landing pages, paid search, and standard Flash ad units• Developed in-store signage strategy which led to 20% increase in store traffic• Led production of artwork and media placement for FSIs as part of integrated campaigns• Maintained account billing and client budget of $1.25 millionBaskin-Robbins• Acted as primary person to execute creative development and production of 55-element POP kits for 2,600 stores with 300 different store configurations six times per year• Led production of artwork and placement of media for national FSIs as part of integrated campaigns• Assisted Field Marketing Team with ad hoc requests from art to print production • Managed all grand opening FSI print-drops for Baskin-Robbins’ Dunkin-Donuts co-branded concept stores

Baskin-Robbins / Dunkin' Donuts / Habitat for Humanity• Partnered with Dallas Habitat for Humanity to create Direct Mail and ROPs• Assisted Dunkin’ Donuts’ Southwest market in FSI creative execution for 500 stores • Managed day-to-day operations of Baskin-Robbins franchise procurement and development program• Supported digital group in re-launch of Dallas Area Habitat for Humanity’s website

Rent-A-Center• Integrated resources through daily project management for creative deliverables• Coordinated meetings for job initiation and creative review; routed 75 jobs a day and printer proofs for approval

• Conducted press and public screenings for multiple studios and marketed upcoming New Line Cinema releases