As a marketer, my philosophy is to blend the art and science of the field. I believe that creativity and data-driven insights are equally important in achieving success.With a background in cognitive science and research psychology from Stanford, UC Berkeley, and UCLA, I have always been passionate about using data to inform strategy. I have also honed my creativity and branding skills to shape a company's identity and drive growth.Over the years, I have had the privilege of working with a variety of well-known brands, helping them to transform and evolve through a brand-first approach. From American Express and Bank of America to Dunkin' Donuts and Reebok, I have applied my skills and expertise to help these companies achieve their marketing goals.Currently, as Chief Marketing Officer for NewStore, I oversee a global team in marketing, inside sales, corporate communications, and design. With a focus on account-based marketing and modern MarTech, we've built a world-class marketing organization that has helped NewStore grow and thrive.My professional interests include the intersection of technology and marketing, as well as the latest trends in branding and advertising. I believe that staying up-to-date on these topics is crucial to delivering successful marketing campaigns.Outside of work, I am a curious and creative individual who enjoys exploring new ideas and perspectives. When I'm not immersed in the world of marketing, you might find me reading science fiction, trying out new recipes in the kitchen, or spending time with my family.