As a publishing consultant I specialise in helping B2B publishing companies and membership organisations to sustain and shape their business models for the future to ensure they are robust and profitable. I also help to upskill and develop content teams and individuals with bespoke training and mentoring.As a former executive and board director with 25 years’ experience in journalism, marketing and digital development, I’ve seen first-hand the challenges that can delay or prevent organisations from making timely strategic shifts in their business models.Responding to the rapid changes in technology and audience behaviour are critical to ensuring continuing relevance and success for publishers and membership organisations.Key challenges can be:- Making the shift from free/register-only content to a paid for profitable model - Responding to and taking advantage of technology shifts such as Ai and big data- Developing new business streams/launching new products/services/events- Stimulating idea creation with in-house remote teams- Increasing audience engagement to maximise retention and acquisition ratesPublishing leaders can struggle due to:- People and culture - Internal team pushback due to fear of change or uncertainty - Limited audience research/data to support or guide a strategic shift - Poor planning – Lack of clear and concise rationale with a realistic plan for change- Capacity - Lack of time or capacity in the organisationYou may be looking for:- Strategic support in shaping future publishing business models- Operational support to ensure smooth implementation of change and ideas generation- Audience research and data analytics expertise and support- Content and marketing strategy for product launchesFor publishing organisations and their teams I offer a three-stage approach to successfully implementing strategic business model change and launching new products and services.I’m passionate about ensuring publishing companies can continue to flourish in a rapidly changing digital landscape. My work centres around establishing a deep understanding of audiences – their behaviours, their needs and wants and their challenges. I combine innovative thinking with an eye for detail and rigorous and realistic planning.Next stepIf this sounds like a potential solution for you find out more by arranging a free, no-commitment discovery call by emailing me at phil@fillipcomms.co.uk