Executive Director
Atlanta, Georgia, Us
Led an Atlanta non-profit promoting sport for social change. Internationally renowned Soccer in the Streets became recognized as a pioneer in social equity. Served 5,000 youth in urban neighborhoods through soccer and leadership programs. Innovation: Launched the awarding-winning StationSoccer initiative to turn unused public land at train stations into community hubs for health, recreation, and learning. Won the International Award for Innovation from Beyond Sports. Raised $6m for the capital expansion of the project. Growth: Over 6 years, increased the total operating budget by five-fold. Drove the sustainability of the organization by increasing the amount of earned income from 10% to 54% of total revenue. Took the annual fundraising gala contribution from $40k to $300k. Secured the single largest donation of $1.5m in the organization's 33-year history. Partnership Development: Created a team that brought in partners from the public and private sectors. From the private side, this included FIFA, Amazon, Major League Soccer, Atlanta United FC, and Bank of America. From the public sector, this included the City of Atlanta, MARTA (the public transit system), and three school districts. The majority of Atlanta's most recognized foundations supported the organization. Leadership: Led the organization through the pandemic. Secured sufficient funding to ensure that no staff was furloughed or laid off and all part-time team members were given the opportunity to earn additional income. Kept the organization growing at the same rate despite the effects of the pandemic.Nonprofit Management: Served the organization for 23 years. Started as a volunteer and fundraiser, moved on to the board, and then the board chair. Finally, served as CEO for 6 years.