Philip Howell Email & Phone Number

Denver, Co, Us

Tokyo, Japan

MAGNITEAt Magnite, our purpose is to power advertising that enables billions of people to stay informed, entertained, and connected. Our mission is to help media owners maximize the value of their ads and audiences by providing trusted guidance, innovative technology, and a global platform to connect with advertisers.OVERVIEWI lead a team of three streaming-video Technical Operations specialists in APAC and live by a hands-on, practice-oriented style, aiming to cultivate refined technique from others and myself. We support internal teams, publishers and advertisers by applying broad technical literacy to customize solutions. Our primary areas of focus include technical communications, partner integrations/onboarding, data solutions, issue diagnostics/troubleshooting and testing. We help our stakeholders thrive through diligent technical excellence and meticulous attention to detail.RESPONSIBILITIES• Demonstrate proficiency in English/Japanese technical communications• Lead/manage a team of three APAC Technical Operations specialists• Apply knowledge of technical specifications (especially VAST/ORTB)• Complete integrations, monitor performance, upgrade configurations and communicate opportunities• Simplify technical concepts and make data useful• Author documentation/visuals grounded in data to substantiate proposals and guide decisions • Navigate cross-functionally and across timezones/languages to align diverse perspectives/expertise• Utilize global ticketing systems to triage, define, assign, escalate and document issues/requests• Shape product roadmaps by carefully outlining/articulating client priorities and requirementsACHIEVEMENTS• Lead/completed a platform migration for 9 Japanese broadcasters, 2 premium streaming services• Onboarded, integrated, and grew new accounts• Trained, onboarded and developed an operations Account Team• Lead/attended external technical meetings conducted entirely in Japanese

Tokyo, Japan

SpotX was acquired by Magnite and my employment transitioned from SpotX G.K. to Magnite K.K. effective July 2021. In March 2022, I started my role as a Director, Technical Operations in Tokyo Japan.

Tokyo, Japan

OVERVIEWImplement and scale global ad tech operations, training & sales processes to drive efficiencies in internal/external workflows and generate new revenue streams from programmatic video adsRESPONSIBILITIES/ACHIEVEMENTS• Lead operations for core business areas, especially Business Development, Media Planning, Training, Sales and Account Management• Interviewed, hired and trained, growing team from 2 to 7 members (2017-2020)• Onboard and scale key publisher/advertiser accounts with a main focus on broadcasters and premium video owners/buyers; within two years, every national broadcaster in Japan had utilized SpotX technology/services• Created analytics dashboards for global revenue and KPI monitoring• Set global company record for monetization of live events• Set global company record for fastest office to profitability• Increased net revenue 5x between 2018/2019• In partnership with broadcasters, scaled a top-ten OTT app, with a continued focus on expanding into internet connected TV devices

Greater Denver Area

• Managed onboarding and account operations for a portfolio of strategic OTT, OLV, outstream, gaming, music and CTV clients• Onboarded and scaled global programmatic video for the leading global music streaming service• Lead operations for SpotX Japan from September 2017 to December 2017, establishing the Japanese office and foundation for future success• Collaborated closely with internal teams to maximize publisher relationships with SpotX, exceeding consecutive quarterly bonus goals• Presented QBRs, attended industry events and sales meetings with publishers• Created video tutorials to encourage publisher education, self-sufficiency and platform adoption• Trained and managed direct reports, eventually seeing each promoted to senior positions• Utilized industry-leading data tools and a highly analytical approach to optimize portfolio revenue and guide publishers in their activity with SpotX

Greater Denver Area

• Trafficked, optimized and analyzed over 100 global video campaigns/week, including third-party ad tags and reporting•Saved key client over $500k in 2013 compared to 2012 by utilizing campaign data to improve performance metrics, resulting in increased 2014 budgets• Executed quarterly budgets with over 98% accuracy and 100% client retention while exceeding quarterly bonus metrics• Responsible for the organization and implementation of internal training programs, resulting in increased operational efficiency and workplace knowledge• Adept at creating and implementing processes around existing and new business objectives

•Assisted in social media monitoring, analytics & reporting, and strategic account management•Utilized cross-platform social media management tools to generate actionable campaign insights on both paid and unpaid media•Created and delivered social media content calendars and email newsletters•Utilized Google Analytics to analyze web traffic•Conducted vertical specific social channel research and outreach

Boulder, Co

• Promoted artists (Paper Diamond, Cherub, Two Fresh), concerts/events, and brand across Social/OOH• Assisted in event planning and management• Led a company wide brand campaign, reaching over 120,000 Facebook users • Created, optimized, published, and analyzed Wordpress/FB posts• Helped increase post views/feedback by 42%/62% in first three months• Gained insight into sponsorship acquisitions, new business partnerships and the music/art industries

Northglenn, Colorado

• Created and executed promotional campaigns for major film studios• Conducted targeted outreach to hundreds of influential public figures, community leaders, business professionals, press members and others• Managed strategically curated screenings with attendance ranging from 100-500• Interviewed and surveyed screening attendees, including key press and community figures• Submitted comprehensive screening reports to publicists and studio clients• Managed content as a website admin for Lionsgate and TWC studios

Bachelor Of Science (B.S.), Journalism, Graduated

Bachelor Of Arts (B.A.), Economics, Graduated

Web Design - Html / Css

This course focused on the skills needed to create fully responsive web sites for screens, tablets, and mobile devices. Primary areas.