Phil Johnson Email and Phone Number
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TL;DR - Helping brands and teams grow by turning customer insights into strategies, roadmaps, and results - now exploring introvert-friendly innovation and grassroots football inspiration.I’m driving two exciting projects: - Built for Introverts, unlocking the $1 billion opportunity to design introvert-friendly products, services, and media;- and Max Barringer's World of Football, a grassroots brand inspiring young players through football and mindset development. Both projects turn deep customer insights into impactful, audience-first solutions.Longer Read:I help product and digital leaders define and deliver growth by uncovering customer insight, building strategy, structuring delivery roadmaps, and supporting high-performing teams. Over the past 25 years (including 10+ years as an independent consultant), I’ve successfully identified insights and opportunities that drive revenue growth across sectors like Telecoms, Media, Play, Travel, Financial Services, B2B (including Smart Manufacturing), and EdTech. My work has secured +£250m in investments and business cases for global brands like BT, Vodafone, Hasbro, Oxford University Press, The Football Association, and Saga, whilst also helping UK start-ups and mid-sized businesses scale.My expertise blends customer empathy with strategic execution, ensuring that roadmaps don’t just sit on a page but deliver tangible results. Beyond brand, product & digital strategy, I’m passionate about team dynamics, performance, and leadership—skills I bring into every project. As a volunteer coach for a high-performing Academy football team, I apply technology, sports psychology, and mindset strategies to drive team success.Today, I’m exploring an exciting opportunity: creating brands, services, and media that cater to introverts—an untapped $1 billion market. Through media and insights, I’m working to build products and experiences that empower this often-overlooked group.If you’re looking to define and deliver growth, whether through product roadmaps, digital transformation, or supporting high-performing teams, I’d love to connect.Areas of Expertise:• Brand & Product Strategy• Market Research & Insight Development (incl. #JTBD)• Opportunity Discovery• Product Portfolio Lifecycle management• Product plans and roadmaps• P&L Management • Business Case Development• Commercial Product Management & Revenue Growth• Partnership & Stakeholder Management and Influencing Change• Team Leadership & Coaching• Agile Product Owner• Application of AI for Product Managers• Mindset and Team Psychology
The Brand Shed
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Managing DirectorThe Brand Shed Jul 2012 - PresentMaidenhead, England, United KingdomAn independent strategy studio, fuelled by deep customer empathy.We help ambitious brand & product leaders by uncovering deep customer truths, and target the biggest opportunities for growth.Working on interim assignments or projects to uncover insight, and then drive innovative, disruptive, and commercially viable propositions. I’m currently driving two exciting projects: **Built for Introverts** unlocking the $1 billion opportunity to design introvert-friendly… Show more An independent strategy studio, fuelled by deep customer empathy.We help ambitious brand & product leaders by uncovering deep customer truths, and target the biggest opportunities for growth.Working on interim assignments or projects to uncover insight, and then drive innovative, disruptive, and commercially viable propositions. I’m currently driving two exciting projects: **Built for Introverts** unlocking the $1 billion opportunity to design introvert-friendly products, services, and media; **Max Barringer's World of Football** a grassroots brand inspiring young players through football and mindset development. Authored and promoting a series of 5 children's football books. Both projects turn deep customer insights into impactful, audience-first solutions.Brand & Product Strategy | Customer Insights | Capability Development Show less
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Associate Consultant / Strategy SpecialistPerfectly Picked Oct 2022 - PresentAnalysis, Research, and Strategy for B2B brands.Oct-Dec '22 - Customer empathy research with C-suite customers to inform Value Proposition design. -
(Interim) Digital Travel ExperienceSaga Plc. Mar 2023 - Sep 2024The UK's specialist in products and services for life after 50.Working with the Saga Travel Group to research, scope, develop and deliver enhancements to the digital Travel experience. -
(Interim) Digital RebrandSaga Plc. Aug 2020 - Jan 2022RemoteThe UK's specialist provider of travel & insurance products to the over 50s.Working across Saga's business units (Travel/Insurance/Financial Services/Corporate), managing external design agencies (VCCP) and platform suppliers, and with the in-house development and UAT teams - to rebrand the Saga digital estate in support of the new brand identity and 'Experience is Everything' positioning.Building & iterating a Digital Design System from the offline brand guidelines - to deliver… Show more The UK's specialist provider of travel & insurance products to the over 50s.Working across Saga's business units (Travel/Insurance/Financial Services/Corporate), managing external design agencies (VCCP) and platform suppliers, and with the in-house development and UAT teams - to rebrand the Saga digital estate in support of the new brand identity and 'Experience is Everything' positioning.Building & iterating a Digital Design System from the offline brand guidelines - to deliver consistency of UI and UX across site sections.Defining, scoping, usability testing and building a common navigation system and implementing it across the digital estate.Site-wide rebrand of UI, in support of the new Brand and Positioning - www.saga.co.uk#digital #product #brand #travel# insurance #financial services Show less
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(Interim) Digital Membership ProductsSaga Plc. Oct 2019 - Mar 2020The UK's specialist provider of travel & insurance products to the over 50s.Working with the Digital Team to define, build and optimise the Saga membership scheme (Possibilities) across digital platforms.Product Owner for 2 initiatives (Account Creation simplification + Membership Programme tiering)Product Coach to the product teamProduct Discovery for Smart Voice (Alexa, Google Home)#digital #product #membership #loyalty #travel# insurance
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Head Of Product - Bitesize LearningAvado Feb 2018 - May 2019Accountable for the development of the portfolio of Digital Bitesize learning solutions - off-the-shelf programmes and client-bespoke learning - to deliver strategic growth plans, P&L targets and learning impact goals. My products were entrusted to deliver digital skill and knowledge improvement for over 40 global blue-chip clients, including; EY, Disney, Lego, Santander, Vodafone, Shell, Merck and MetLife. -
(Freelance) Marketing & Growth ConsultantTkc Sales Nov 2016 - Aug 2017Market and Customer Insight process, in order to gather evidence to create a growth strategy for the following brands in the UK&I:Play - Aerobie (Pro Ring), Stomp Rocket, Coffee - AeropressOutdoor - Lowa (footwear)Growth strategy agreement.Agency briefing and marketing plan generation.Recruitment of permanent marketing manager. -
(Interim) Digital Strategy & InnovationOxford University Press Nov 2014 - Oct 2016Oxford, United KingdomDelivering English Language Teaching solutions globally, to improve quality of life and life outcomes.Capability development for the English Language Teaching division to improve digital product planning and insights – introduction of ‘Voice of the Customer’ approaches such as Kano, Net Promoter Score, ‘Jobs To Be Done’ and Outcome-Driven-Innovation. Supporting the Technology Product Management team to deliver more successful solutions, quicker.Leading a global cross-division… Show more Delivering English Language Teaching solutions globally, to improve quality of life and life outcomes.Capability development for the English Language Teaching division to improve digital product planning and insights – introduction of ‘Voice of the Customer’ approaches such as Kano, Net Promoter Score, ‘Jobs To Be Done’ and Outcome-Driven-Innovation. Supporting the Technology Product Management team to deliver more successful solutions, quicker.Leading a global cross-division innovation project to develop ‘Interoperable Content’, completing customer research, market analysis and business case development. Leading the ‘lean-development’ of a Proof of Concept across key global markets, managing a 3rd party supplier. Show less -
(Interim) Digital Innovation In EducationBabcock International Group Oct 2013 - Oct 2014LeatherheadThe UK's largest Education Services provider, a division of Babcock International Group.Established an Innovation team - team recruitment, strategy creation, capability and process development. Directing growth initiatives for the UK’s Leading Education services provider to improve margin via service digitisation and elearning.Innovation proposition development - Education market insights, solution design, business case approval, and digital build for a new platform to engage… Show more The UK's largest Education Services provider, a division of Babcock International Group.Established an Innovation team - team recruitment, strategy creation, capability and process development. Directing growth initiatives for the UK’s Leading Education services provider to improve margin via service digitisation and elearning.Innovation proposition development - Education market insights, solution design, business case approval, and digital build for a new platform to engage school governors. Show less -
Volunteer Start-Up Business MentorWayra Apr 2013 - Mar 2014London, United KingdomVolunteer mentor @ Wayra (Telefonica’s London-based start-up accelerator) providing commercial and product advice to digital media start-ups including Eventstagr.am and Peekster.co. -
Commercial DirectorWeddingsite Dec 2011 - Jun 2012Employed by Archant Digital Ventures, I led the development, launch and rapid growth of the digital start-up - www.WeddingSite.co.uk. I had full operational ownership including strategy, P&L, product, marketing, sales and operations. -
Head Of Yell Media ProductsYell Oct 2010 - Dec 2011Accountable for the entire product portfolio across digital, mobile, voice and print (brands: Yell.com, Yell Mobile, 118 24 7 and Yellow Pages). Led a team of product owners and proposition managers to deliver the product revenue budget, plus EBITDA and usage targets – reaching UK SMEs through 2,000 sales people (field and telesales). Contributed to the UK business plus global group-wide initiatives. -
Head Of Product Management (Print)Yell Jan 2008 - Oct 2010Accountable for Yell UK’s portfolio of printed products – Yellow Pages, Business Pages, Your Town and The Insurance Directory – interacting with 27.8m UK households. P&L responsible - led a team of product managers to deliver EBITDA, usage and product revenue goals.
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Senior Innovation ManagerYell Oct 2004 - Dec 2007Founding senior member of Yell’s innovation group, with the purpose of identifying, creating and launching growth opportunities. Established an innovation process to “win big, fail quick & cheap”.- London market development manager - insights and plan for new propositions and marketing- Led the outsourced development of an on-line insurance comparison tool.- Negotiated Yell's first ever contra partnership deal, with Transport for London. - European Foundation of Quality… Show more Founding senior member of Yell’s innovation group, with the purpose of identifying, creating and launching growth opportunities. Established an innovation process to “win big, fail quick & cheap”.- London market development manager - insights and plan for new propositions and marketing- Led the outsourced development of an on-line insurance comparison tool.- Negotiated Yell's first ever contra partnership deal, with Transport for London. - European Foundation of Quality Management, speaker "Innovation Process" in Brussels (May 2007). Show less
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Product ManagerVodafone May 2004 - Oct 2004Member of a specialist team that managed all messaging service innovations (incl. Picture messaging / MMS, Video messaging, Push to Talk, Email, Instant Messenger). Product owner for Vodafone Messenger. Local UK product development (aligned with global plans), Microsoft partnership development, consumer testing and business case creation. -
Product Manager - 118 24 7Yell 2001 - 2004Managed the creation of a new consumer brand and service proposition for the deregulated 192 market.• No.1 in the market for service quality, No.3 by call volume. Industry Quality Award winner.• Awarded Yell’s coveted ‘UK Marketer of the Year’ 2003 in addition to a ‘Yell Gold Award’.
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Commercial Trainee - Fast Track Management ProgrammeBt Oct 1999 - Apr 2001A range of digital placements, responsible for launching: wap.yell.com, SMS service with BT Cellnet and Digital TV search on Sky and OnDigital.
Phil Johnson Skills
Phil Johnson Education Details
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Marketing -
Strategyzer AcademyBusiness Models That Work & Value Propositions That Sell -
Lean Startup MachinePractitioner Of Lean Startup Principles
Frequently Asked Questions about Phil Johnson
What company does Phil Johnson work for?
Phil Johnson works for The Brand Shed
What is Phil Johnson's role at the current company?
Phil Johnson's current role is Brand & Product Strategist 📊 | Introvert Customer Insights 🧠 | Author 5 x Football Books ⚽📖.
What is Phil Johnson's email address?
Phil Johnson's email address is ph****@****ail.com
What schools did Phil Johnson attend?
Phil Johnson attended University Of Warwick - Warwick Business School, Chartered Institute Of Marketing, Strategyzer Academy, Lean Startup Machine.
What are some of Phil Johnson's interests?
Phil Johnson has interest in Education.
What skills is Phil Johnson known for?
Phil Johnson has skills like Product Management, Strategy, Digital Marketing, Management, Digital Media, B2b, Product Development, Start Ups, Digital Strategy, Marketing, Product Marketing, Leadership.
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Phil Johnson
Project Manager, Product Owner For Investment Management & Banking Business Systems. Dynamics 365 Sales, Crm, Power Platform. Online Banking. Agile Champion, Usability Enthusiast And Data Purity Evangelist.London2yahoo.co.uk, kleinworthambros.com -
Phil Johnson
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Phil Johnson
United Kingdom
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