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@thebrandshed.com
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Phil Johnson is listed as Brand & Product Strategist š | Introvert Customer Insights š§ | Author 5 x Football Books ā½š at The Brand Shed, a company with 1 employees, based in Maidenhead, England, United Kingdom. AeroLeads shows a work email signal at thebrandshed.com and a matched LinkedIn profile for Phil Johnson.
Phil Johnson previously worked as Managing Director at The Brand Shed and Associate Consultant / Strategy Specialist at Perfectly Picked. Phil Johnson holds Bsc, Management Sciences, 2:1 from University Of Warwick - Warwick Business School.
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TL;DR - Helping brands and teams grow by turning customer insights into strategies, roadmaps, and results - now exploring introvert-friendly innovation and grassroots football inspiration.Iām driving two exciting projects: - Built for Introverts, unlocking the $1 billion opportunity to design introvert-friendly products, services, and media;- and Max Barringer's World of Football, a grassroots brand inspiring young players through football and mindset development. Both projects turn deep customer insights into impactful, audience-first solutions.Longer Read:I help product and digital leaders define and deliver growth by uncovering customer insight, building strategy, structuring delivery roadmaps, and supporting high-performing teams. Over the past 25 years (including 10+ years as an independent consultant), Iāve successfully identified insights and opportunities that drive revenue growth across sectors like Telecoms, Media, Play, Travel, Financial Services, B2B (including Smart Manufacturing), and EdTech. My work has secured +Ā£250m in investments and business cases for global brands like BT, Vodafone, Hasbro, Oxford University Press, The Football Association, and Saga, whilst also helping UK start-ups and mid-sized businesses scale.My expertise blends customer empathy with strategic execution, ensuring that roadmaps donāt just sit on a page but deliver tangible results. Beyond brand, product & digital strategy, Iām passionate about team dynamics, performance, and leadershipāskills I bring into every project. As a volunteer coach for a high-performing Academy football team, I apply technology, sports psychology, and mindset strategies to drive team success.Today, Iām exploring an exciting opportunity: creating brands, services, and media that cater to introvertsāan untapped $1 billion market. Through media and insights, Iām working to build products and experiences that empower this often-overlooked group.If youāre looking to define and deliver growth, whether through product roadmaps, digital transformation, or supporting high-performing teams, Iād love to connect.Areas of Expertise:ā¢ Brand & Product Strategyā¢ Market Research & Insight Development (incl. #JTBD)ā¢ Opportunity Discoveryā¢ Product Portfolio Lifecycle managementā¢ Product plans and roadmapsā¢ P&L Management ā¢ Business Case Developmentā¢ Commercial Product Management & Revenue Growthā¢ Partnership & Stakeholder Management and Influencing Changeā¢ Team Leadership & Coachingā¢ Agile Product Ownerā¢ Application of AI for Product Managersā¢ Mindset and Team Psychology
Listed skills include Product Management, Strategy, Digital Marketing, Management, and 46 others.
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Maidenhead, England, United Kingdom
An independent strategy studio, fuelled by deep customer empathy.We help ambitious brand & product leaders by uncovering deep customer truths, and target the biggest opportunities for growth.Working on interim assignments or projects to uncover insight, and then drive innovative, disruptive, and commercially viable propositions. Iām currently driving two.
Analysis, Research, and Strategy for B2B brands.Oct-Dec '22 - Customer empathy research with C-suite customers to inform Value Proposition design.
The UK's specialist in products and services for life after 50.Working with the Saga Travel Group to research, scope, develop and deliver enhancements to the digital Travel experience.
Remote
The UK's specialist provider of travel & insurance products to the over 50s.Working across Saga's business units (Travel/Insurance/Financial Services/Corporate), managing external design agencies (VCCP) and platform suppliers, and with the in-house development and UAT teams - to rebrand the Saga digital estate in support of the new brand identity and.
The UK's specialist provider of travel & insurance products to the over 50s.Working with the Digital Team to define, build and optimise the Saga membership scheme (Possibilities) across digital platforms.Product Owner for 2 initiatives (Account Creation simplification + Membership Programme tiering)Product Coach to the product teamProduct Discovery for.
Accountable for the development of the portfolio of Digital Bitesize learning solutions - off-the-shelf programmes and client-bespoke learning - to deliver strategic growth plans, P&L targets and learning impact goals. My products were entrusted to deliver digital skill and knowledge improvement for over 40 global blue-chip clients, including; EY, Disney.
Market and Customer Insight process, in order to gather evidence to create a growth strategy for the following brands in the UK&I:Play - Aerobie (Pro Ring), Stomp Rocket, Coffee - AeropressOutdoor - Lowa (footwear)Growth strategy agreement.Agency briefing and marketing plan generation.Recruitment of permanent marketing manager.
Oxford, United Kingdom
Delivering English Language Teaching solutions globally, to improve quality of life and life outcomes.Capability development for the English Language Teaching division to improve digital product planning and insights ā introduction of āVoice of the Customerā approaches such as Kano, Net Promoter Score, āJobs To Be Doneā and Outcome-Driven-Innovation..
Leatherhead
The UK's largest Education Services provider, a division of Babcock International Group.Established an Innovation team - team recruitment, strategy creation, capability and process development. Directing growth initiatives for the UKās Leading Education services provider to improve margin via service digitisation and elearning.Innovation proposition.
London, United Kingdom
Volunteer mentor @ Wayra (Telefonicaās London-based start-up accelerator) providing commercial and product advice to digital media start-ups including Eventstagr.am and Peekster.co.
Employed by Archant Digital Ventures, I led the development, launch and rapid growth of the digital start-up - www.WeddingSite.co.uk. I had full operational ownership including strategy, P&L, product, marketing, sales and operations.
Accountable for the entire product portfolio across digital, mobile, voice and print (brands: Yell.com, Yell Mobile, 118 24 7 and Yellow Pages). Led a team of product owners and proposition managers to deliver the product revenue budget, plus EBITDA and usage targets ā reaching UK SMEs through 2,000 sales people (field and telesales). Contributed to the UK.
Accountable for Yell UKās portfolio of printed products ā Yellow Pages, Business Pages, Your Town and The Insurance Directory ā interacting with 27.8m UK households. P&L responsible - led a team of product managers to deliver EBITDA, usage and product revenue goals.
Founding senior member of Yellās innovation group, with the purpose of identifying, creating and launching growth opportunities. Established an innovation process to āwin big, fail quick & cheapā.- London market development manager - insights and plan for new propositions and marketing- Led the outsourced development of an on-line insurance comparison.
Member of a specialist team that managed all messaging service innovations (incl. Picture messaging / MMS, Video messaging, Push to Talk, Email, Instant Messenger). Product owner for Vodafone Messenger. Local UK product development (aligned with global plans), Microsoft partnership development, consumer testing and business case creation.
A range of digital placements, responsible for launching: wap.yell.com, SMS service with BT Cellnet and Digital TV search on Sky and OnDigital.
Activities and Societies: President - Mens Hockey
Business Model and Value Proposition development
Alumnus of the weekend-long Lean Startup Machine programme in London, April 2013.
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Phil Johnson works for The Brand Shed.
Phil Johnson is listed as Brand & Product Strategist š | Introvert Customer Insights š§ | Author 5 x Football Books ā½š at The Brand Shed.
AeroLeads has found 1 work email signal at @thebrandshed.com for Phil Johnson at The Brand Shed.
Phil Johnson is based in Maidenhead, England, United Kingdom while working with The Brand Shed.
Phil Johnson has worked for The Brand Shed, Perfectly Picked, Saga Plc., Avado, and Tkc Sales.
You can use AeroLeads to view verified contact signals for Phil Johnson at The Brand Shed, including work email, phone, and LinkedIn data when available.
Phil Johnson holds Bsc, Management Sciences, 2:1 from University Of Warwick - Warwick Business School.
Phil Johnson is listed with skills including Product Management, Strategy, Digital Marketing, Management, Digital Media, B2B, Product Development, and Start Ups.
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