Phil Johnson Email & Phone Number

Maidenhead, England, United Kingdom

An independent strategy studio, fuelled by deep customer empathy.We help ambitious brand & product leaders by uncovering deep customer truths, and target the biggest opportunities for growth.Working on interim assignments or projects to uncover insight, and then drive innovative, disruptive, and commercially viable propositions. I’m currently driving two exciting projects: **Built for Introverts** unlocking the $1 billion opportunity to design introvert-friendly… Show more An independent strategy studio, fuelled by deep customer empathy.We help ambitious brand & product leaders by uncovering deep customer truths, and target the biggest opportunities for growth.Working on interim assignments or projects to uncover insight, and then drive innovative, disruptive, and commercially viable propositions. I’m currently driving two exciting projects: **Built for Introverts** unlocking the $1 billion opportunity to design introvert-friendly products, services, and media; **Max Barringer's World of Football** a grassroots brand inspiring young players through football and mindset development. Authored and promoting a series of 5 children's football books. Both projects turn deep customer insights into impactful, audience-first solutions.Brand & Product Strategy | Customer Insights | Capability Development Show less

Analysis, Research, and Strategy for B2B brands.Oct-Dec '22 - Customer empathy research with C-suite customers to inform Value Proposition design.

The UK's specialist in products and services for life after 50.Working with the Saga Travel Group to research, scope, develop and deliver enhancements to the digital Travel experience.

Remote

The UK's specialist provider of travel & insurance products to the over 50s.Working across Saga's business units (Travel/Insurance/Financial Services/Corporate), managing external design agencies (VCCP) and platform suppliers, and with the in-house development and UAT teams - to rebrand the Saga digital estate in support of the new brand identity and 'Experience is Everything' positioning.Building & iterating a Digital Design System from the offline brand guidelines - to deliver… Show more The UK's specialist provider of travel & insurance products to the over 50s.Working across Saga's business units (Travel/Insurance/Financial Services/Corporate), managing external design agencies (VCCP) and platform suppliers, and with the in-house development and UAT teams - to rebrand the Saga digital estate in support of the new brand identity and 'Experience is Everything' positioning.Building & iterating a Digital Design System from the offline brand guidelines - to deliver consistency of UI and UX across site sections.Defining, scoping, usability testing and building a common navigation system and implementing it across the digital estate.Site-wide rebrand of UI, in support of the new Brand and Positioning - www.saga.co.uk#digital #product #brand #travel# insurance #financial services Show less

The UK's specialist provider of travel & insurance products to the over 50s.Working with the Digital Team to define, build and optimise the Saga membership scheme (Possibilities) across digital platforms.Product Owner for 2 initiatives (Account Creation simplification + Membership Programme tiering)Product Coach to the product teamProduct Discovery for Smart Voice (Alexa, Google Home)#digital #product #membership #loyalty #travel# insurance

Accountable for the development of the portfolio of Digital Bitesize learning solutions - off-the-shelf programmes and client-bespoke learning - to deliver strategic growth plans, P&L targets and learning impact goals. My products were entrusted to deliver digital skill and knowledge improvement for over 40 global blue-chip clients, including; EY, Disney, Lego, Santander, Vodafone, Shell, Merck and MetLife.

Market and Customer Insight process, in order to gather evidence to create a growth strategy for the following brands in the UK&I:Play - Aerobie (Pro Ring), Stomp Rocket, Coffee - AeropressOutdoor - Lowa (footwear)Growth strategy agreement.Agency briefing and marketing plan generation.Recruitment of permanent marketing manager.

Oxford, United Kingdom

Delivering English Language Teaching solutions globally, to improve quality of life and life outcomes.Capability development for the English Language Teaching division to improve digital product planning and insights – introduction of ‘Voice of the Customer’ approaches such as Kano, Net Promoter Score, ‘Jobs To Be Done’ and Outcome-Driven-Innovation. Supporting the Technology Product Management team to deliver more successful solutions, quicker.Leading a global cross-division… Show more Delivering English Language Teaching solutions globally, to improve quality of life and life outcomes.Capability development for the English Language Teaching division to improve digital product planning and insights – introduction of ‘Voice of the Customer’ approaches such as Kano, Net Promoter Score, ‘Jobs To Be Done’ and Outcome-Driven-Innovation. Supporting the Technology Product Management team to deliver more successful solutions, quicker.Leading a global cross-division innovation project to develop ‘Interoperable Content’, completing customer research, market analysis and business case development. Leading the ‘lean-development’ of a Proof of Concept across key global markets, managing a 3rd party supplier. Show less

Leatherhead

The UK's largest Education Services provider, a division of Babcock International Group.Established an Innovation team - team recruitment, strategy creation, capability and process development. Directing growth initiatives for the UK’s Leading Education services provider to improve margin via service digitisation and elearning.Innovation proposition development - Education market insights, solution design, business case approval, and digital build for a new platform to engage… Show more The UK's largest Education Services provider, a division of Babcock International Group.Established an Innovation team - team recruitment, strategy creation, capability and process development. Directing growth initiatives for the UK’s Leading Education services provider to improve margin via service digitisation and elearning.Innovation proposition development - Education market insights, solution design, business case approval, and digital build for a new platform to engage school governors. Show less

London, United Kingdom

Volunteer mentor @ Wayra (Telefonica’s London-based start-up accelerator) providing commercial and product advice to digital media start-ups including Eventstagr.am and Peekster.co.

Employed by Archant Digital Ventures, I led the development, launch and rapid growth of the digital start-up - www.WeddingSite.co.uk. I had full operational ownership including strategy, P&L, product, marketing, sales and operations.

Accountable for the entire product portfolio across digital, mobile, voice and print (brands: Yell.com, Yell Mobile, 118 24 7 and Yellow Pages). Led a team of product owners and proposition managers to deliver the product revenue budget, plus EBITDA and usage targets – reaching UK SMEs through 2,000 sales people (field and telesales). Contributed to the UK business plus global group-wide initiatives.

Accountable for Yell UK’s portfolio of printed products – Yellow Pages, Business Pages, Your Town and The Insurance Directory – interacting with 27.8m UK households. P&L responsible - led a team of product managers to deliver EBITDA, usage and product revenue goals.

Founding senior member of Yell’s innovation group, with the purpose of identifying, creating and launching growth opportunities. Established an innovation process to “win big, fail quick & cheap”.- London market development manager - insights and plan for new propositions and marketing- Led the outsourced development of an on-line insurance comparison tool.- Negotiated Yell's first ever contra partnership deal, with Transport for London. - European Foundation of Quality… Show more Founding senior member of Yell’s innovation group, with the purpose of identifying, creating and launching growth opportunities. Established an innovation process to “win big, fail quick & cheap”.- London market development manager - insights and plan for new propositions and marketing- Led the outsourced development of an on-line insurance comparison tool.- Negotiated Yell's first ever contra partnership deal, with Transport for London. - European Foundation of Quality Management, speaker "Innovation Process" in Brussels (May 2007). Show less

Member of a specialist team that managed all messaging service innovations (incl. Picture messaging / MMS, Video messaging, Push to Talk, Email, Instant Messenger). Product owner for Vodafone Messenger. Local UK product development (aligned with global plans), Microsoft partnership development, consumer testing and business case creation.

Managed the creation of a new consumer brand and service proposition for the deregulated 192 market.• No.1 in the market for service quality, No.3 by call volume. Industry Quality Award winner.• Awarded Yell’s coveted ‘UK Marketer of the Year’ 2003 in addition to a ‘Yell Gold Award’.

A range of digital placements, responsible for launching: wap.yell.com, SMS service with BT Cellnet and Digital TV search on Sky and OnDigital.

Bsc, Management Sciences, 2:1

Activities and Societies: President - Mens Hockey

Diploma, Marketing

DipM via Distance Learning

Business Models That Work & Value Propositions That Sell

Business Model and Value Proposition development

Practitioner Of Lean Startup Principles

Alumnus of the weekend-long Lean Startup Machine programme in London, April 2013.