As an entertainment marketing executive, I’ve excelled by melding together my passion and expertise in the music industry with a lifelong love of sports. I am able to quickly connect different individuals and frames of reference, cutting through extraneous information to determine the pathway necessary to achieve success. I’ve used this ability to drive NASCAR’s transformation into a diversified brand integrated with mainstream pop culture. 𝗖𝗮𝗿𝗲𝗲𝗿 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄I began my career in the music industry as a Music Supervisor and Marketing Manager at small labels and transitioned to NASCAR in 2003 with the mission of using entertainment to spur growth and connect with new audiences. While my original role was heavily in-the-weeds with musical events and celebrity management, I’ve been progressively promoted to own the overall entertainment marketing strategy and create synergy among disparate business units using events. During my career, I’ve delivered wins such as overseeing the creation of NASCAR’s theme song, developing the first-ever mid-race concert, growing NASCAR into a premiere destination for entertainment industry promotions, and spearheading NASCAR’s embrace of diverse musical genres. My work has been recognized by industry leaders such as 𝘝𝘢𝘳𝘪𝘦𝘵𝘺 and 𝘉𝘪𝘭𝘭𝘣𝘰𝘢𝘳𝘥 𝘔𝘢𝘨𝘢𝘻𝘪𝘯𝘦, and I was named to 𝘈𝘥𝘈𝘨𝘦’s 40 Under 40 for my efforts leading NASCAR’s crossover into the mainstream. 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐒𝐭𝐲𝐥𝐞I’m a team player who genuinely cares about the people I work with. I am able to understand the heart of seemingly competing goals, identify a course of action, and provide people with enough big-picture information to drive their investment. 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐕𝐚𝐥𝐮𝐞 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬𝘐𝘯𝘵𝘦𝘨𝘳𝘢𝘵𝘦𝘥 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨: I am known for taking one contact and driving it across an entire ecosystem, and I distinguish myself from others by my ability to connect the dots across all marketing channels to create a cohesive message. 𝘛𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘊𝘩𝘢𝘯𝘨𝘦 𝘈𝘨𝘦𝘯𝘵: Although I certainly didn’t do it alone, I’m proud of the pivotal role I’ve played in evolving NASCAR’s brand to appeal to a mainstream national audience. 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘗𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱𝘴: I leverage an extensive network of high-profile musical artists, celebrities, and sponsorship companies to drive business outcomes.