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Delivering Marketing & Sales strategic initiatives driving Customer Growth by utilizing expertise in Customer Acquisition & Retention, Customer Segmentation & Strategy, Channel Development, Product Development, Cross-Sell Strategy, Digital Marketing, and Analytics/Insights.I'm 𝙔𝙊𝙐𝙍 marketing partner from the beginning until the end and an extension of your team. Your success is my success, simple as that.𝐖𝐇𝐀𝐓 𝐈 𝐃𝐎I help you to effectively reach your target customers and create sustainable growth by:✅ Building and Optimizing Marketing Channels (organic and paid)✅ Implementing Lifecycle Marketing Strategies to acquire and retain your ideal customers✅ New Product Development✅ Focus on Digital Marketing capabilities for both online and offline targeting𝐑𝐄𝐕𝐄𝐍𝐔𝐄 𝐃𝐑𝐈𝐕𝐄𝐍✅ Increased Profitable New Customer Acquisition✅ Increased Existing Customer Lifetime Value𝐄𝐗𝐀𝐌𝐏𝐋𝐄𝐒𝘾𝙧𝙚𝙖𝙩𝙞𝙣𝙜 𝙄𝙣𝙘𝙧𝙚𝙢𝙚𝙣𝙩𝙖𝙡 𝙂𝙧𝙤𝙬𝙩𝙝. Led startup of new sales channels from the ground up, resulting in a viable $50M sales channels𝙄𝙣𝙘𝙧𝙚𝙖𝙨𝙞𝙣𝙜 𝘿𝙚𝙢𝙤𝙜𝙧𝙖𝙥𝙝𝙞𝙘 𝙍𝙚𝙖𝙘𝙝. Target different industry verticals and customer segmentation that created expansion of marketable demographic reach, resulting in new revenue streams𝙄𝙢𝙥𝙧𝙤𝙫𝙞𝙣𝙜 𝘾𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙄𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣. Designed and implemented first in industry for energy enrollments via SMS resulting in 100% regulatory compliance, 90% conversion rate, and administrative savings of $500K annually𝘿𝙧𝙞𝙫𝙞𝙣𝙜 𝙄𝙣𝙘𝙧𝙚𝙖𝙨𝙚𝙙 𝙑𝙖𝙡𝙪𝙚. Collaborated with existing partners to identify and implement new sales & marketing campaigns resulting in increased Customer Lifetime Value and Partnership Value𝐆𝐄𝐓 𝐈𝐍 𝐓𝐎𝐔𝐂𝐇📧 Email me directly at: 𝙥𝙝𝙞𝙡𝙞𝙥.𝙨𝙖𝙬𝙚𝙧𝙞𝙨@𝙥𝙨𝙢𝙖𝙙𝙫𝙞𝙨𝙤𝙧.𝙘𝙤𝙢📅 Book a 30 min exploratory discussion with me at: 𝙝𝙩𝙩𝙥𝙨://𝙘𝙖𝙡𝙚𝙣𝙙𝙡𝙮.𝙘𝙤𝙢/𝙥𝙨𝙢𝙖𝙙𝙫𝙞𝙨𝙤𝙧/30𝙢𝙞𝙣

Responsible for growing Direct Energy’s $600M Service Brand business (company owned and franchise) by building new revenue channels and establishing strategic partnerships.✅ Built Partnership team, defined a vision, and implemented a roadmap for developing partnership sales channel within 3 months of appointment to role.✅ Increased lead conversion by 340% by implementing Live Transfer program for all of the digital market place partners that were generating leads.✅ Grew existing franchise account participation by 150% by introducing new product offerings as well as establishing communication channels that promotes partnership and value to business.

Responsible for building the Affinity Marketing channel from the ground up to provide customers with new avenues to engage with Direct Energy and to contribute to top line growth of Direct Energy’s $5B Residential Energy business.✅ Drove Affinity team’s revenue growth by 150% by establishing and executing partnership selection criteria to bring on partners that are strategically aligned with marketing channel diversity and national coverage.✅ Created Direct Energy’s VIP Club program that offers an exclusive energy offer to employees of partners and commercial clients.✅ Positioned Direct Energy in the local communities by developing programs for school districts to give back to their educational initiatives.

Responsible for building the Retail sales channel from the ground up to provide customers with new avenues to engage with Direct Energy and to contribute to top line growth of Direct Energy’s $100M Prepaid Energy business.✅ Established Retail sales channel into a $50M channel within 4 years from $0 by not only acquiring strong retail clients, but also focusing the team’s efforts on in-store field management activities and ensuring that the top performing accounts are have the proper attention as well as the new pilot products.✅ Exceeded Per Store Average (PSA) benchmark by 400% by implementing field sales support processes and store performance management, thus raising the PSA minimum level from 2 to 8, with a stretch PSA of 12.✅ Improved customer experience by implementing first in industry for prepaid energy enrollments via SMS resulting in 100% regulatory compliance, 90% conversion rate, and administrative savings of $500K annually.

Responsible for building and managing a set of Sales Quality standards that influences the Sales culture to be focused on customer experience as well as sales volume.✅ Reduced customer complaints by 30% in one year by developing quality scorecard that highlights customer/commission complaint trends, regulatory compliance scores, and net promoter scores (NPS) for the Direct Sales and Telesales channels.✅ Partnered with Legal to lead Direct Sales Master Agreement standardization that reduced Direct Energy’s exposure and increased vendors’ accountability to meet Direct Energy’s quality standards.✅ Transformed Direct Sales channel by redefining internal processes and creating transparency across Sales, Finance, Ops, Compliance, and Legal resulting in better relations with regulatory bodies.

Management consultant focused on process improvements.

Delivered value-add IT and Process solutions that supported WM's overall strategy for their Waste Disposal, Recycling, and Medical Waste business units.✅ Defined business process for the various verticals within Healthcare Solutions (Sales & Marketing, Operations, Finance).✅ Developed system roadmap that aligns system implementation with business model development.✅ Led the delivery of a $20M project to 600+ dispersed facilities between US and Canada which is responsible for $5B of revenue by managing the efforts of Development, Deployment and Support teams.

Consultant focused on delivering IT solutions to Fortune 500 clients within Oil & Gas, Financial Services, and Hi-Tech & Telecommunications.Clients Served:✅ Verizon✅ GE Capital✅ Tosco (acquired by ConocoPhillips)