** Open to new consulting assignments starting December 2024 **I help organizations manage and implement integrated, multi-channel marketing programs using my: - Unique blend of strategic, operational, analytical experience.- Desire to create the best possible experience for both external and internal customers.- Coordinated approach to marketing activities to create tightly integrated workstreams and tactics.- Drive and resourcefulness to continually initiate and pull through program improvements.- Ability to build solid partnerships and lead teams to drive superior results.- Emphasis on collaboration, and providing thorough team documentation and communications. - Strong problem solving, process development, and project management skills.- Industry experience: life sciences; financial services; consumer services.Areas of Focus Include:- Marketing Program Development & Implementation- Operations & Project Management- Process Development, Documentation & Standardization- Staff Augmentation & Mid/Long-Term Consulting or Contingent AssignmentsFor availability, please contact me on LinkedIn. I typically work on a C2C or 1099 basis, but open to W2 arrangements as well.

Independent consultant supported IT-focused project management for patient-based marketing programs.

Supported a number of multi-channel marketing programs that promoted pharmaceuticals and medical devices to consumers and healthcare professionals.

Supported two of IQVIA's major pharmaceutical clients in the development and implementation of digital / multi-channel marketing programs.

Supported a number of digital marketing and process development projects across multiple therapeutic areas (mainly oncology) and customer groups.

Led the multi-channel marketing operations effort of a high profile cardiovascular medicine (marketed in conjunction with alliance partner Pfizer) through product launch, and across healthcare professional, consumer, and payer customer groups.

Lead relationship manager within a newly formed digital marketing group responsible for bringing strategic marketing guidance and program execution to a key product franchise.

Through Epsilon I supported AstraZeneca, leading cross-functional departments, vendors, and advertising agencies in the implementation of digital marketing programs for two of the company’s top selling medications.

Through Epsilon I supported AstraZeneca, leading cross-functional departments, vendors, and advertising agencies in the implementation of digital marketing programs for two of the company’s top selling medications.

Developed strategy and implemented marketing initiatives for a national direct-to-consumer auto insurance marketer (formerly known as Unitrin Direct). Managed multiple marketing distribution channels with an emphasis on online strategy, including leading a full-scale redesign of the company website.

Developed marketing strategy and managed weekly multi-touch direct marketing campaigns to increase subscriber rates for the nation's largest satellite radio service.

Developed marketing strategy and implemented multi-channel acquisition programs for the nation's largest residential lawncare service provider.

Managed all tasks involved in the profitable acquisition of credit card accounts across multiple product segments for the nation’s leading credit card issuer. Obtained Series 7 license as a financial consultant in the Smith Barney division.

Managed strategic development and implementation of balance-generation programs to customers of a major national credit card issuer.