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I am a marketing leader with 10+ years of extensive and quantifiable successes developing, executing, and scaling go-to-market programs in the B2B space. Expertise in strategic program management, with a knack for strong coordination between cross-functional teams including requirements gathering, resource prioritization, and leadership. Passion for analytics and customer/industry insights to drive measurable, repeatable, and programmatic multi-channel marketing campaigns across acquisition and lifecycle with clear KPIs, and success metrics. Background includes managing digital marketing SEO, Display, and SEM campaigns; full website redesigns; voice of the customer surveys with user experience analysis. I love getting my hands into analytics and customer insights to create marketing campaigns & programs that drive new acquisition. I'm passionate and successful at building strong relationships with cross functional teams including senior leaders, and establishing processes E2E managing internal teams, external vendors and digital design agencies.Specialties: Growth Marketing, Acquisition Marketing, Segmentation Strategy, Audience Development, Digital Marketing, Website Strategy, Landing Page Optimization, Search Engine Optimization (SEO), Program Management, Product Management, Information Architecture, Product Development, Website Production, Project Management, Customer Experience, Technical Production, Go-to-Market, Web Analytics, User Experience, A/B Testing.
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FounderMágicolabPalo Alto, Ca, Us
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Growth Marketing LeadSettle Jun 2023 - PresentSan Francisco, Ca, Us -
Main Experience DesignerZutbe Nov 2019 - PresentzutBe is founded by industry vets with a sincere desire to break the chain of recklessness in technology manufacturing. We strive to offer peace of mind and to offer a promise of unwavering support to those that choose the zutBe brand without the premium cost associated with the "big brands." Visit zutBe.com to see our collection of sustainably made, cause-driven, USB Cables, Car Charges, Portable Chargers, and Wall Chargers.
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Head Of Growth MarketingInscribe May 2022 - Apr 2023San Francisco, California, Us⇨ Built multi-channel marketing programs using display, paid linkedin, nurture, and retargeting contributing to 10% growth in QoQ ARR.• Built the marketing funnel model, set quarterly qualified lead targets, and translated goals into digital strategies with weekly marketing dashboard monitoring.• Created 4 channel strategy (display, LI, email, and organic) segmented by AICD stages at $50k monthly budget.• Instituted creative development process for two monthly digital campaigns and one quarterly tier 1 product launch.• Developed nurture strategy and launched email sequence driving 12+ incremental leads per month from 3K database.• Onboarded content syndication agency driving +300 top of funnel leads a month.• Launched 6sense ABM program with display and lowered all-channel CPC blend from $20 to $8.• Partnered with Leadership, Product, and Sales to rally around messaging, positioning, and GTM strategy. -
Business Development Representative, CreditCircleup Jan 2022 - May 2022San Francisco, California, UsAcquired⇨ Prospected using CircleUp's proprietary database Helio, and LinkedIn Sales Navigator⇨ Developed outbound sequences with 32% open rate and 4% reply rates⇨ Qualified brands for CircleUp line of credit⇨ Closed 1 deal with 2 deals in terms approved -
Growth Marketing ManagerCircleup Jan 2020 - Jan 2022San Francisco, California, Us⇨ Led the evolution of CircleUp’s digital marketing from single to muti-channel, quickly driving 15% QoQ growth in sales opportunities from 2020-2021. Highlights include a full brand and website redesign, and the setting & achieving of marketing goals 3 quarters in a row.• Managed the E2E brand and website redesign process (vendor sourcing, design iterations, branding, and development timeline) driving a +15% lift in organic traffic, +5% pages viewed per session, and +2:00 minutes of time on page across all pages. • Using historicals, modeled forward and set quarterly marketing qualified lead targets and translated goals into digital strategies and campaigns for key product launches • Developed E2E weekly marketing dashboard for top-of-funnel down to bottom-of-funnel opportunities.• Ran website experimentation tests on key product lead generation forms driving 15% lift in form completes from organic channels.• Tested product-market fit with rapid prototyping web pages and driving usability study with existing customers. • Honed-in on re-engagement campaigns with closed/lost and funnel-fallout prospects that drove +10% of monthly opportunities generated. • Supported the go-to-market rollout for CircleUp’s Inner Circle community driving +100 engaged entrepreneurs and QoQ growth of new community signups of 30% in the first year.
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Smb Merchant Acquisition Growth Marketing ManagerPaypal Feb 2019 - Sep 2019San Jose, Ca, Us• Steered acquisition multi-channel strategies focused on 15% YoY revenue growth through targeted E2E audiences across organic, owned, and paid.• Developed growth marketing GTM framework for US & CA product launches aligning objectives, target audience, strategy, and KPIs. • Maximize top of funnel lead nurture signups and product adoption/activation conversions by identifying target audience and vertical segmentation strategies, including budget optimization test plans for paid digital audiences across channels. • Drive investment recommendations across digital, creative, and marketing innovation by defining scalable marketing campaign strategies, channel tactics, and KPI measurement frameworks for product go-to-market, awareness, consideration, and engagement campaigns.• Influenced senior leadership buy-in for high-revenue programs across marketing; secured alignment with stakeholders to support strategy, allocate resources, and prioritize roadmaps. -
Website Marketing, Paypal.Com For BusinessPaypal Mar 2016 - Feb 2019San Jose, Ca, Us⇨ Led website strategy and prioritization for PayPal.com for B2B acquisition and lifecycle marketing initiatives including new product GTM and non-profit verticals.• Drove the 2018 PayPal for Business website redesign and brand evolution• Built B2B seasonal campaign website program and content editorial calendar to deliver influential landing page experiences resulting in 3K+ merchant signups, 1K+ activations, and $120K in revenue per quarter.• Developed the merchant website optimization and testing roadmap for PayPal.com. • Used website analytics data to Identify gaps, prioritize high-value experiences, and create A/B tests to drive efficiency in the conversion funnel.• Launched the PayPal Business Resource Center (BRC) for the US, a B2B thought leadership platform designed to lift brand and product visibility in organic search; driving +300k unique visitors, +5K signups and +2k product activations for the business in only 2 months since launch.• Drove the US SEO program, focusing on filling search query gaps and improving SERP ranking, generating a +30% increase in overall organic traffic volumes for non trademark terms.
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Smb Marketing Manager, Contracting With Paypal Inc.Populus Group Sep 2015 - Mar 2016Troy, Michigan, Us⇨ Engaged to re-imagine PayPal's Merchant Help Center. By end of contract, launched pilot that led to 10% reduction in call volumes, and 3x increase in search usage (self help resolutions) for +1M visitors. • Created content taxonomy and refreshed product documentation for merchant help center redesign through a phased A/B rollout experience test.• Partnered with cross-functional teams across the SMB business unit, Global Operations, and Product to develop, test and optimize customer journeys; messaging strategy; and help/support experiences. • Influenced product colleagues in a fast-paced environment to think with an audience first mindset to creatively design customer experiences at the forefront of impacting retention and churn reduction for the business. -
Digital Marketing AssociateFintech World Sep 2013 - May 2015Palo Alto , Us⇨ FintechWorld is an online journalism platform for thought leadership in cryptocurrency & crowdfunding.• Created e-mail lead nurture strategy that segmented new acquisition subscribers by vertical, reaching list size of +1000 and averaging 20% open rates with 4% clickthroughs with rigorous subject line, super-subject line, and creative optimization testing. • Curated homepage placements to deliver relevant hot topics in the crowdfunding industry, driving increased time on site by 3 minutes, decreased bounce rate by 5%, and pages viewed on site by 2x.• Developed account based event marketing program to drive online to offline acquisition strategy resulting in conversion growth from 50 to 200 attendees for yearly FintechWorld/CrowdFundBeat conference in Silicon Valley. -
Technical RecruiterCareer Element Sep 2008 - Jan 2010Palo Alto, Ca, Us⇨ Employee #4 of Career Element, an online marketplace connecting individuals and employers with jobs and employees.• Grew technical engineering team by 15x (from team of 2 to 30+). • Sourced and identified eligible candidates via inbound & outbound channels.• Developed E2E recruiting SOP personalized to Career Element brand. -
Marketing InternCprime, Inc. Jun 2009 - Sep 2009San Mateo, California, Us⇨ cPrime is a project management consulting firm that was named #433 on the Inc 500 in 2009-2010.• Created and managed social media profiles on Twitter & Facebook.• Consolidated project management consulting E2E processes from initial RFP and MSA negotiations to Engagement best-practices.
Philip Chen Skills
Philip Chen Education Details
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University Of Massachusetts AmherstEntrepreneurship In Art & Advertising
Frequently Asked Questions about Philip Chen
What company does Philip Chen work for?
Philip Chen works for Mágicolab
What is Philip Chen's role at the current company?
Philip Chen's current role is Founder.
What is Philip Chen's email address?
Philip Chen's email address is ph****@****ribe.ai
What is Philip Chen's direct phone number?
Philip Chen's direct phone number is +165038*****
What schools did Philip Chen attend?
Philip Chen attended University Of Massachusetts Amherst.
What are some of Philip Chen's interests?
Philip Chen has interest in Science And Technology.
What skills is Philip Chen known for?
Philip Chen has skills like Research, Public Relations, Social Media, Public Speaking, Event Planning, Recruiting, Interviews, Statistics, Pcr, Powerpoint, Microsoft Office, Microsoft Excel.
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