Pan-European leader in mobile surveillance and security. 50M€ euros revenue. 300 employees. Private Equity owned with majority by IK Partners.Responsibilities (Nordic)Leading and building Nordic business with high double digit growth rate and maintaining strong EBIT%. P&L owner, Sales Management, Finance, Marketing, HR & Logistics. Director and responsible for legal entities in Denmark and Sweden.Management minority share holder.

Worlds largest 3D construction printers. +200% growth rate and operational on all continents. Tesla in construction industry and fastest growing robotics company in Denmark.Key shareholders: General Electric, PERI, Holcim, CEMEXResponsibilities (Global):Step-changing marketing function from scratch : Building young high-performance team taking a commercial lead, brand positioning, launching lead management, new CVI, new CRM and Martech/automation, kick-starting SEO & SEM, new website, new digital customer service, launching customer satisfaction program and employee satisfaction. Top score 9,0 out of 10 in employee satisfaction survey.More than doubling top funnel #leads, web traffic and social engagement. New Vision, Mission and Brand Position.

Start-up tech-driven eyewear - biometric 3D tailored glasses and first AI digital sight tests in DK.Direct b2c and b2b via 25 retail partners in DK, SE and IS, ecommerce and classic brick'n'mortar retail.Own 'flagship' store in Copenhagen.External advisory and consultancy: McKinsey, Bain, BCG, Kearney, GLG, Dialectica, AlphaSight and venture capitals.

Responsibilities (Markets: Northern Europe: NL, SE, DK, NO, FI)• Regional marketing, sales & brand strategy - and integrated country plans• Functional areas: CXP, Digital, Media, CRM, Creative & Concept dev.• Country sales & marketing operations• People (approx 50 FTEs): Matrix of country mkt functions + regional functional specialistsKey results• Driving ever-changing epicenter of the business in a marketing-driven sales organisation• Optimising organisation to be key driving function to deliver daily results and business operation in competitive retail environment - in 5 markets + driving agenda for longer term digital business transformationReporting to Northern Europe Board and Global Group CMO. Member of Northern Europe Operating Board and Global Marketing Senior Leadership Team

Responsibilities (Markets: Global, but mainly Nordic markets)• Group marketing & brand strategy. Detailed roadmaps and country plans• Retail and in-store management, customer loyalty club, CRM, omni-channel, campaigns, digital marketing, paid and earned media/SoMe, sales and web analytics• People (12 FTE): country mkt mgrs, content mgr, digital/ecommerce specialists and in-store mgr. Key results• Significant efficiency and cost reductions leading to strongly improved EBIT YoY• ROI on all activities - up to 118%Reporting to Group CEO and CCO. Member of Corporate Management team

Satair (part of Airbus Group) - also known as Airbus after market divisionResponsibilities (Markets: Globally. Offices: DK, Germany, Dubai, US, China, Singapore and UK)• External: Gluing needs of all commercial functions : Global marketing strategy, plan & operations.Full mkt toolbox: Leads/marketing automation, e-comm, brand, SoMe, customer satisfaction, PR, CSR, CRM, web, events, media• Internal: Mission, vision and value creation ; Internal communication: Intranet, townhalls etc.• People (12-15 FTE): Transnational team based in CPH + HAM: project mgrs, digital, events, comms. Key Results• Kick-started marketing: first global mkt strategy and built team to a respected and proactive ROI culture• Grew sales by omni-campaigns, improving direct revenue measures, significant marketing efficiency improvements• Key role in merging two global companies + mkt. functions (multi-national/cultural/geo integration)• Developed new commercial brand platform and profile: www.satair.com/en/about-satair-group/our-portfolio/portfolio-modelReporting to CCO and member of commercial management team

Responsibilities• Brand owner incl. acquired companies, marketing strategy, plan & budget, product development, PR, technical doc, ads & campaign, web, CRM, events, DK national handball team sponsorship• People (12-15 FTE): 5 mkt project mgrs, web, event, communication, designers, tech. docsKey results• New brand profile & campaign strategy (incl. new tv-ads). Now global best practice in b2c ! • Created new global best practice website - afterwards global no. 1 in in terms of traffic per capita• Transformed installer loyalty program into pull consumer driven - generating +10.000 inquiries/year• Brand migration of local +90% market share LK/Lauritz Knudsen brand, profile and positioning into global Schneider brand• E-commerce game-changer: true disruptive solution - best global innovation : bestil.lk.dk/privat• 3D virtual home - 1st place global Schneider marketing innovation award: 3d.lk.dk • Improved efficiency by restructuring mkt in BU-supporting matrix with ROI oriented culture: -Reduced cost by 50%. Merging several mkt departments + systems. Transform print > digital. -Mitigate global processes, tools + org (new lead mgt system, CRM, global/local split).Reporting to Global Cluster Marketing + national CEO/country president. Member of national cross-BU top management team - national country steering committee. Member of Nordic MarCom management team.

Responsibilities (Markets: Denmark, Norway, Sweden, Finland, Iceland, Latvia, Lithuania, Estonia)• Full 4P marketing: pricing, marketing plan & budget, forecast with HQ, NPDs with R&D• Interim Sales Manager (SE, DK, NO) meaning KAM and Field Sales (11 people in external sales) • Co-built new nordic sales structure. Integrator of HQ best practice in Sales + Supply chain• Acting as distributor/sales manager for Iceland and Finland• People: (3-5 FTE): 2 product mgrs, 2 channel mgrs and 1 mkt coordinator (all newly hired)Key results• Exceeded financial results: +33% sales growth and doubling margin• Co-built the foundation for regional strategy: “doubling the business in 3 years” - Externally: professionalising customer plans and external partners: media agency, PR agency - Internally: Nordic / HQ change-owner, new CRM, new team from 2 to 5 people - all replaced.• Driver behind new strategy roll-out: “Reduce wholesaler" : PUSH to PULL strategy - New Nordic installer-loyalty program - End-user communication and trade campaigns: Aggressive mkt plan with double spending YOY - New partnership : international cooperation between GROHE and Reckitt Benckiser• Harmonising and simplifying price structure and wholesale rebates in Scandinavia• New retail shop-in-shop concepts - successfully rolled out in 7 countriesReporting to GM / VP Northern Europe. Member of Northern Europe management team

Responsibilities (Markets: UK and Asia)• Marketing plan and budget for UK and Asia, concept development, campaigns, market researchKey results• Driver behind new aggressive sales pull strategy through main distributor• Co-developer of first CRM in UK org and launched first Lead generation system with Sales org.• Built first "services"-add-on in industry: "ServicePledge" launch in HongKong towards hospitalsMarketing Manager for UK and South East Asia reporting to International Marketing Director

Responsibilities (Markets: Denmark, Sweden, Norway, Finland and Iceland)• Nordic Brand and full P&L owner on various brands: Vanish, Glassex, Harpic, Airwick, Vitroclen Full 4 P marketing: Pricing, budget, Ads, Pack design, Media plan, POS, quali/quanti research• Account Management: 4 Nordic distributors/4 external Product Managers• Nordic web Champion (yes, was new!). Representing all brands. Starting Vanish.dk + more…• International harmonisation and standardisation projects and sparring with other Int. Brand Mgrs.Key results• "Best launch ever" awarded 12 years after launch for VANISH! (by Dansk Dagligvarehandel)• "Launch of the year" (ACNielsen). Market share of 87% in 8 months. Market growth: +300%• 0 to 60MDKK in 2 years! (Vanish) ; +22% sales (Harpic). Market share: +120% ; +27% sales (Glassex)• +20 launches in 4 years (Vanish brand launch, many line extensions and a brand name change)• Brand name change to international brand name (Hardol > Harpic)• Global lead in VANISH repositioning by use of Lotte Heise in DK. Concept used internationally• Strategic partnering co-promos : with Tæppeland, Gustavberg and Vitroclen (sales index +500%)• New channel development via direct marketing and first to do online sales (Glassex EasyMop)• Retail development projects: Mini shop-in-shop solutions generating +130% sales in test storesReporting to Nordic Marketing Director

• Product development of new brand with CEO and Marketing Manager - P&L and pricing calculations, concept, supplier evaluation, design development, forecasting• Distributor reporting, campaign, line extensions and pack design support to product mgrs. • Project Manager on new space management system

• Internal training: ECR/Category Management and retail knowledge: Account Mgrs and creatives.• Product development: In-store analysis reports for existing clients: Mystery shoppers• Danisco Foods: Supporting instore development: Bäncke, Frigodan and Skælskør• Arla Foods: Buko in-store, Arla Germany• Nycomed: In-store campaign catalog and implementation• Fazer Blå: In-store campaign• Anthon Berg: In-store development• MacBaren: In-store development• Nissan: Image and opportunities research on professional market• Schulstad: In-store campaigns in Denmark, Research and in-store development, Poland• Telia: Trade/in-store implementation research• Toms: Product design with hall tests, Bachelor degree: “Toms corporate and brand identity”• ViaSat: Research and support behind International concept development• Attending ECR Conference and in-store fairs in Chicago and London• Axa: Research behind product development