Advising founders and leadership on business strategy, product development and growth strategy

Marketing & Growth Strategy- Led team of 7 experts across Marketing, Business Development and Community to develop and execute growth strategy to rapidly scale storage users, community developers and industry partnerships- Developed marketing & social media strategies achieving +18% organic Twitter followers to over 106k followers- Led Centralized Exchange (CEX) and Decentralized Exchange (DEX) launches and liquidity pool planning, achieving a sustained token price increase of… Show more Marketing & Growth Strategy- Led team of 7 experts across Marketing, Business Development and Community to develop and execute growth strategy to rapidly scale storage users, community developers and industry partnerships- Developed marketing & social media strategies achieving +18% organic Twitter followers to over 106k followers- Led Centralized Exchange (CEX) and Decentralized Exchange (DEX) launches and liquidity pool planning, achieving a sustained token price increase of >30% the weeks following launchProduct Management- Set up a revamped DAO community framework and CRU token governance model to drive community ownership- Supported launch of a decentralized consumer storage product “Crust Files” (achieved >40k users in <3 months)- Built business plan, coordinated the development and delivered the beta launch of NFT creation platform “Crust NFT” Show less

- Led team of 6 researchers to produce research driving capital allocation decisions for primary & secondary markets- Grew team’s on-chain analysis competencies by training to use Dune Analytics, OpenBB, GitHub and various research platforms to gain both market and project insights- Provided research consultancy services to portfolio projects on protocol design, tokenomics design, trading and DeFi operations delivering bespoke business plans and project roadmaps to drive business… Show more - Led team of 6 researchers to produce research driving capital allocation decisions for primary & secondary markets- Grew team’s on-chain analysis competencies by training to use Dune Analytics, OpenBB, GitHub and various research platforms to gain both market and project insights- Provided research consultancy services to portfolio projects on protocol design, tokenomics design, trading and DeFi operations delivering bespoke business plans and project roadmaps to drive business growth- Co-developed and executed marketing & comms strategy for MiamiWeb3 Summit (Nov 2022), achieving ~1500 attendees Show less

Driver of Budweiser APAC’s short and long-term business strategy, focusing on building the budget and developing strategic initiatives to deliver results for the company. Further delivered results as commercial finance and overheads zero-based budgeting owner.

Capital investment allocation and driving cost efficiencies, while double-hatting as Chief of Staff to the CFO.

Bosch Brand: Leading Marketing Planning and Activities- Definition and defense of sales and marketing objectives; measuring marketing and sales performance; development and execution of marketing strategies to support profitable growth in challenging market- Mid- to long-term strategic planning and execution; quarterly budgeting and planning support- Conception and execution of marketing mix elements including advertising campaigns- Responsible for Bosch Service marketing spend… Show more Bosch Brand: Leading Marketing Planning and Activities- Definition and defense of sales and marketing objectives; measuring marketing and sales performance; development and execution of marketing strategies to support profitable growth in challenging market- Mid- to long-term strategic planning and execution; quarterly budgeting and planning support- Conception and execution of marketing mix elements including advertising campaigns- Responsible for Bosch Service marketing spend and co-responsible for sales budget- Managing the Bosch Marketing teamMarketing Management of the Blaumann engine lubricant brand- Development and execution of branding and marketing strategies- Design and development of all promotional materials using Adobe Suite- Product design and development through co-operation with agencies - Support in re-negotiating supply deals with Asian production base- Responsible for Blaumann marketing spendProject Support for Porsche network development- Ad hoc project support for Managing Director of Jebsen Motors- Responsible for corporate quarterly and ad hoc reporting on Porsche performance- Coordination of Porsche network expansion projects Show less

Bosch brand: Leading Marketing Planning and Activities - Re-branding of Bosch Service; definition and defense of sales and marketing objectives; development and execution of marketing strategies to support profitable growth in challenging market - Conception and execution of marketing mix elements like advertising campaigns - Design of promotional materials - Responsible for Bosch Service marketing spend and co-responsible for sales budgetMarketing Management of the… Show more Bosch brand: Leading Marketing Planning and Activities - Re-branding of Bosch Service; definition and defense of sales and marketing objectives; development and execution of marketing strategies to support profitable growth in challenging market - Conception and execution of marketing mix elements like advertising campaigns - Design of promotional materials - Responsible for Bosch Service marketing spend and co-responsible for sales budgetMarketing Management of the Blaumann brand - Development and execution of branding and marketing strategies - Design and development of all promotional materials using Adobe Suite - Product design and development through co-operation with agencies - Support in re-negotiating supply deals with Asian production base - Responsible for Blaumann marketing spendProject Support for Porsche network development - Responsible for corporate quarterly and ad hoc reporting on Porsche performance - Coordination of Porsche network expansion projects Show less

Strategic planning for the Bosch aftersales business- Responsible for developing go-to-market strategy including branding, marketing and pricing strategies- Market research and competitive analysesLaunch of Bosch aftersales business- Responsible for ensuring a successful and smooth launch of the Bosch after-sales business, including managing the launch event, supporting coordination of centre construction and communication to senior management

Leading social media marketing implementation, planning and execution for all Porsche Centres - Growth from a small Social Media presence to a fan-base of tens of thousands of followersDriving innovation through developing and leading new cross-departmental initiatives for Porsche network (including marketing, sales, finance, after-sales, CRM and IT departments) - Manage and show ownership for high profile organization-wide projects while prioritizing competing needs with… Show more Leading social media marketing implementation, planning and execution for all Porsche Centres - Growth from a small Social Media presence to a fan-base of tens of thousands of followersDriving innovation through developing and leading new cross-departmental initiatives for Porsche network (including marketing, sales, finance, after-sales, CRM and IT departments) - Manage and show ownership for high profile organization-wide projects while prioritizing competing needs with creative solutions (e.g. introducing new revenue streams through add-on products, Uber-Porsche co-operation, development of Dynamic Performance Dashboard) - Strategize and deliver initiatives to improve business performance of dealer networkCoordination of marketing activities for Porsche Centre Hong Kong - Key coordinator for the award-winning Porsche Centre Hong Kong 60th anniversary event - Coordination of events, advertising campaigns and the production of marketing materials - Recommend and develop new marketing activities, strengthen brand image and attract new target customers Show less

Key responsibilities included developing online communication channels and opening new customer touch-points, providing online-marketing training to employees, the development and implementation of dealer performance measurement and reporting systems as well as providing operational support to our dealer network throughout China. These responsibilities required regular travel between Shanghai and Hong Kong. During my time as Project Specialist, our WeChat followership grew 30-fold. Furthermore,… Show more Key responsibilities included developing online communication channels and opening new customer touch-points, providing online-marketing training to employees, the development and implementation of dealer performance measurement and reporting systems as well as providing operational support to our dealer network throughout China. These responsibilities required regular travel between Shanghai and Hong Kong. During my time as Project Specialist, our WeChat followership grew 30-fold. Furthermore, the performance measurement systems allowed for optimization of organisational processes, improved senior decision-making as well as helped to identify opportunities for additional revenue streams. Show less

Project Leader of Mobile Application Development Project, Project Leader for Porsche Family Day - A Journey through China, assistance with contract drafting, assisting in dealer marketing activities, official document translation (English - German - Chinese), assisting with the launch of new products within Jebsen owned Porsche Centres

Development and Management of the first SBC International Open DayDevelopment and Management of the first student-led promotional movie production for SBCUpgrade of the official SBC website by translating its Chinese and English elements into German

Supervising marketing initiatives and product development, liaison with Chinese vendors, search engine optimization for webstores and related blogs, development on Magento and Shopware online shop systems

Supporting the development of new marketing initiatives, product development through market research, photography and image editing with Adobe Photoshop, web development with a focus on the xt:Commerce online shop software, web server maintenance