Helping startups achieve their goals by providing guidance and mentorship in product and growth strategy.

First hire on a new experimental team to build a growth strategy and team to accelerate paying customer and revenue growth from or Cloudflare's 130MM ARR self-serve business (PAYGO). Over the course of my two year tenure, we were able grow self-serve billings by 89% and paying customer count by 61% through product-led growth, rapid experimentation, and more traditional growth and lifecycle marketing.Key Accomplishments:- Built and distributed qualitative and quantitative growth models to help the executive team understand the key drivers of growth and areas of opportunity to inform our overall self-serve growth strategy.- Investigated and fixed a slew of measurement and analytics issues across the marketing site and dashboard affecting the company's ability to accurately measure acquisition and monetization.- Designed and launched in-house experimentation management platform and OKR process in key product and web areas across acquisition, monetization, and retention motions yielding a 10x increase in completed monthly experiments.- Recruited and hired a team to accelerate learnings and impact through rapid experimentation and execution of strategic initiatives.- Led effort to rebuild our lifecycle marketing function and migration from Marketo -> Iterable which led to a 400% increase in paid lifecycle conversions in the first quarter.- Redesigned Cloudflare's core checkout experience that allowed customers to purchase more than one product at a time which increased conversion rates for paid products by over 42% and captured $3MM + of additional LTV annualy.- Championed the development of our first ever predictive LTV model that enabled us to accurately measure and optimize around customer value and channel efficiency.- Collaborated closely with the senior leadership, product, marketing, engineering, and emerging-tech teams to ensure self-serve growth initiatives were prioritized alongside other major company bets.

Cloudflare is an internet infrastructure company whose mission is to build a better internet. We do that by providing products and services that make the internet faster, more reliable, and more secure for consumers, hobbyists, small businesses, and large enterprises alike. My role focuses on creating and scaling sustainable growth strategies that will help acquire, retain, expand revenue from our self-serve (Pay as You Go) segment.

Wheel is the world’s first flexible, tech-enabled clinical network allowing digital health companies to scale more quickly without having to hire, credential, and manage their own network of clinicians. • Built and managed the product, design, and engineering functions• Led product strategy for the company, including our pivot toward On Demand product line that grew from $0 to > $2mm ARR in less than 9 months• Designed and oversaw the execution of a patented API / routing, queuing, and notification system that supported over 160 clinicians and up to 50K consults a day• Created mobile-first clinician, employer, and developer experiences generating CSAT scores > 90%• Democratized data in the organization by building and maintaining an enterprise-level data warehouse and ETL pipeline and connected to BI tools and dashboards• Created an outcome-based culture by implementing OKRs and tying them to our roadmap

Providing strategic guidance and execution in product development, product management, growth, e-commerce, and beyond.

Part of the original EverlyWell founding team leading product, design, ecommerce, and customer acquisition for reaching 6MM in sales by month 18.• Orchestrated customer acquisition strategy that generated around $2MM in sales in our first year on the market• Led product strategy and design for the entire customer experience, including: ecommerce store, lab integrations, customer results dashboard, internal tools, and data / analytics• Increased onsite conversion rate by 500% by redesigning the ecommerce experience and continuous A/B testing • Simplified complex lab integrations through an admin tool allowing us to launch 16 new test products in one year• Transformed product packaging and instructional inserts to provide a consistent and straightforward customer experience resulting in fewer customer support requests and an elevated brand experience• Owned comprehensive redesign of the EverlyWell experience and launched to 15,000+ customers• Designed and launched three innovative consumer lab tests combining genomic and standard blood biomarkers on the Helix platform, the first and only consumer genomics marketplace• Developed subscription lab testing product

One of first 15 employees and eventually first PM at Main Street Hub building products that help small business leaders all over the country maximize their online impact.(Acquired by GoDaddy - July 2018)• Owned and optimized all customer-facing products including the responsive content approval tool, customer dashboard, and reporting suite through 450% growth of customer-base• Led agile teams in biweekly development sprints• Designed, managed, and monitored analytics stacks to ensure that data informed our every move.• Collaborated with product design teams to rapidly prototype and test our assumptions before utilizing development resources• Mentored future product managers through our competitive Semi-Pro Product Camp• Championed redesign of internal agile processes

• Designed and launched/help build a social advertising product that accounted for 12% of total monthly revenue and was used by our over 2,000 customer client base • Slashed media spend of social advertising product by 50% through by reworking $1MM of ad campaigns• Managed, with the VP of Engineering, weekly agile sprints for products in various lifecycle stages• Worked with internal and external QA teams to identify and resolve bugs through regression testing prior to product releases• Established KPIs for client facing and internal tools by leveraging complex data sources to enable clear snapshots of status to the executive team

• Built and managed the reseller channel leading to a 300% increase in monthly channel revenue • Created a training portal, deal registration program, marketing resources, compensation structure, and onboarding process to improve the recruitment, screening, and qualification of leads to yield productive channel partners • Launched SalesForce and Marketo implementations to manage partner relationships more efficiently and increase visibility into partner behavior• Planned and executed inbound and outbound marketing efforts resulting in significant channel growth • Identified and fostered partnerships to key individuals at target organizations through measured outreach

• Managed over 250 client relationships, 50% of active accounts, and increased the retention rate of the client book by over 20% in three months• Championed every step of the client lifecycle to ensure maximum client satisfaction and retention • Consistently set and broke records for upsells, cross-sells, revenue-positive resolutions and client cancellation requests

• Developed and executed marketing campaigns to reach our firms specialized market• Generated strong sales leads and established relationships that resulted in over $150,000 of new monthly billings

• Updated business plans and optimized websites of various subsidiaries in order to maximize revenue generating activity

• Edited and delivered presentations to English-speaking clients and investors

• Conducted competitive media research for media planners for BMW USA and International account

• Created and maintained in-house web server with no prior experience• Miscellaneous office work