Founding Partner & Board Member
Current
Stockholm, Sweden
ASKET's mission is to free essentials from fashion, bring them back to basics and to transform the way garments are manufactured, marketed and consumed today. We're building a single, permanent collection of timeless essentials. One piece at a time, free of compromise, but full of love. We have no retail middlemen, physical stores, fashion shows or seasonal collections and turn directly to our customers to offer better fitting, premium essentials at a price way below their retail… Show more ASKET's mission is to free essentials from fashion, bring them back to basics and to transform the way garments are manufactured, marketed and consumed today. We're building a single, permanent collection of timeless essentials. One piece at a time, free of compromise, but full of love. We have no retail middlemen, physical stores, fashion shows or seasonal collections and turn directly to our customers to offer better fitting, premium essentials at a price way below their retail equivalent. Show less