Brand Connector
Nutcase wearers are a passionate and engaged lot. No wonder, if you wear a Nutcase helmet, you'll get a lot of enthusiastic reactions every day. So your helmet becomes part of your persona, a cherished style and attitude accessory. This makes Nutcase customers a marketers dream - smart, stylish, expressive, engaged and often passionate brand ambassadors.As the Brand Connector, I initiated the first dedicated Nutcase marketing department, overseeing all marketing activites in the US and 35 country subsidiaries. With a talented team of 5, we developed an omni-channel approach based on social media, email, blogs, sponsorships and events driving traffic to a multi-national site and US e-store with double digit growth every year. One project I'm particularly proud of is Nutcase Unframed. Under my tenure, Nutcase started working with international artists to create helmet graphics for production. The artists also joined us at the worlds largest bike trade shows Eurobike (Germany) and Interbike (Las Vegas), painting murals live at the shows. The murals were auctioned off to benefit World Bicycle Relief. Unframed has gotten Nutcase international recognition beyond our most daring goals. Check out this video documentary about it:
