Philip Mccracken Email & Phone Number

Auckland, Nz

Auckland, New Zealand

Auckland, New Zealand

It’s hard to refute that obsessing about customers, aligning around a sharp vision and strategy, continuously collaborating, experimenting and iterating are essential to product success.But all too often they take a back seat to tactical fire-fighting. That’s where Interplay can help. We enable product companies to embed processes, habits, and tools that ensure they spend their time on work that matters.

Auckland, New Zealand

Leading the marketing team and managing overall corporate brand and communications, strategic product go-to market and tactical activation for Paymark.

Auckland, New Zealand

Orion Health was founded in 1993, by CEO Ian McCrae, Orion Health has grown from a specialist health integration vendor into a company that sells a comprehensive suite of eHealth solutions. Today, Orion Health products and solutions are currently implemented in more than 30 countries, used by hundreds of thousands of clinicians, and help facilitate the care for tens of millions of patients.This role existed to provide the marketing expertise and leadership to build a clearly defined… Show more Orion Health was founded in 1993, by CEO Ian McCrae, Orion Health has grown from a specialist health integration vendor into a company that sells a comprehensive suite of eHealth solutions. Today, Orion Health products and solutions are currently implemented in more than 30 countries, used by hundreds of thousands of clinicians, and help facilitate the care for tens of millions of patients.This role existed to provide the marketing expertise and leadership to build a clearly defined Corporate brand to help position Orion Health as a global leader in the Healthcare IT market. The key activities and achievements during my time in this role were: - Leadership and team management of the Corporate marketing function globally - Leadership of the marketing efforts surrounding the company IPO - Redefining and rolling out a new branding architecture - providing a framework for all Orion Health brand activity globally - Management and ownership of the global communications strategy to all customer segments around the globe - Development and management of global digital strategy, including ownership for websites and application of marketing automation and digital communication tools - Ownership of the employee/ recruitment brand to position Orion Health as an employer of choice in all relevant markets Show less

Auckland, New Zealand

This role existed to provide strategic marketing expertise in the creation and execution of marketing strategies to support the Healthcare Integration Business Unit objectives globally. This role insisted that strategic capability was matched with high levels of creativity and an understanding of modern marketing techniques. The key activities and achievements during my time in this role were: - Developed global marketing strategy for Rhapsody working alongside all major markets - USA, UK… Show more This role existed to provide strategic marketing expertise in the creation and execution of marketing strategies to support the Healthcare Integration Business Unit objectives globally. This role insisted that strategic capability was matched with high levels of creativity and an understanding of modern marketing techniques. The key activities and achievements during my time in this role were: - Developed global marketing strategy for Rhapsody working alongside all major markets - USA, UK, ME, AUS, NZ - Generated integrated marketing campaigns globally, tracked and reported on their success - Created product specific content to deliver to global content marketing plans - Directed market research to inform successful Go-To-Market strategy - Managed customer databases and lifecycle communications - Managed and structured marketing automation tools (Pardot) and further developed CRM integrations and flows (Sugar) Show less

Auckland, New Zealand

This role existed to support the Corporate Marketing objectives at Orion Health as well as providing global support where required. The key responsibilities of this role included: - Supporting the creation of internal and external messaging, including extensive copywriting. - Ownership of marketing to sales lead management processes and the ongoing automation of this process between marketing automation systems and our CRM database. - Collaboration with sales, inside sales and… Show more This role existed to support the Corporate Marketing objectives at Orion Health as well as providing global support where required. The key responsibilities of this role included: - Supporting the creation of internal and external messaging, including extensive copywriting. - Ownership of marketing to sales lead management processes and the ongoing automation of this process between marketing automation systems and our CRM database. - Collaboration with sales, inside sales and account management functions to improve alignment with marketing efforts. - Support and manage internal and external event management pertaining to conferences, executive forums and user groups. - Support and manage the direction, development and creation of sales facing collateral including printed, multimedia and online content. Show less

Altmba12 - Iota Cohort

Bachelor’S Degree, Commerce/Science, A-

BCOM (Marketing & Management) BSC (Exercise Science & Physiology)

High School, Geography, Biology, Economics, Physical Education, English

Activities and Societies: Prefect (Head of House), Field Hockey, Tennis, Rowing, Golf, Pipe Band