Philip Norris Email & Phone Number

Chicago, IL, US

Detroit, MI, US

• Planned and executed influencer marketing strategies for high-growth startups, including Keeps, Policygenius, Bespoke Post, and Hone Health
• Expanded relationships with key brand partners by presenting options outside their standard scope of deliverables, resulting in a tripling of monthly spend with no significant decline in performance
• Built relationships with creators and agents to ensure consistent and reliable delivery of advertising integrations across YouTube, Instagram, Twitch, and Twitter
• Worked alongside a media planning and operations team to provide a seamless transition of information between brands, creators, and the agency, leading to the successful execution of campaigns
• Provided monthly reporting on views, clicks, engagement, conversions, and demographics, allowing for optimized campaign performance through improved creator selection

Washington, District Of Columbia, US

• Managed the day-to-day activities of a four-person advertising operations team, ensuring on-time deliver and quality of work through daily team check-ins and weekly one-on-ones
• Supported the advertising team with campaign development by utilizing audience tools across social, search and display platforms, market research, and prior campaign data, allowing the team to build campaigns that.
• Supplied reporting, analysis, and visualizations via Excel, Datorama, and Google Data Studio that improved holistic campaign storytelling across the Sales and Client Management teams
• Led a team of analysts in the development and design of proprietary tools used to aggregate data across multiple advertising platforms
• Assisted in the development of strategic marketing plans to engage customers at all funnel levels for clients across multiple industries including Renewable Energy, SaaS, Ecommerce, and more
• Designed, planned, and executed paid advertising campaigns ranging in size from $6,000 to $60,000 per month encompassing various platforms including Facebook, Twitter, LinkedIn, and Google Ads (Search and Display)

Reston, Virginia, US

• Created financial models for internal teams to determine feasibility of new lines of business and company partnership opportunities
• Developed economic analysis for evaluating competitive environment and market trends for telecommunications businesses
• Aggregated research to gain insight on spectrum holdings and market segmentation
• Subject matter expert on use cases for autonomous drones and high precision location GPS for the satellite industry

New York, NY, US

• Prepared and submitted statistical reports, graphical illustrations of findings, and action plan recommendations to marketing research management allowing them to provide clients with strategic recommendations on ad.
• Worked directly with cross-functional teams and department leadership to create research presentations and summaries, allowing them to better present the value proposition of the company
• Gathered data on competitors utilizing Nielsen Ratings to analyze and compare competitive factors across DMAs, products, and networks
• Served as digital advertising liaison for market research team which allowed them to enhance the offering and provide more cohesive advertising between TV and Digital
• Maintained updates on marketing research and new developments through contacts with educational institutions, professional organizations, publications, and vendors

New York, US

• Designed reporting templates and dashboards that could be systematically reproduced and scalable across multiple advertising campaigns
• Supported internal and external teams with key responsibility of delivering views for optimization tactics
• Evaluated data fields from multiple sources and designed reporting dashboards highlighting key performance indicators
• Tracked performance and provided insights on digital advertising campaigns across display, mobile and social channels
• Worked in a platform-agnostic environment and made recommendations on the best programmatic platforms based on client needs and key performance indicators
• Interacted with clients to assess knowledge of the programmatic advertising technologies, set goals for the future of the campaign, and bring reporting throughout and at campaign end to support our success stories

Chicago, Illinois, US

• Manipulated, cleaned, and processed data from several Demand Side Platforms and Ad Servers using Excel and SQL
• Identified reporting and data discrepancies and supported the process for quality assurance by reaching out to platform operations contacts and providing them with the necessary data to pinpoint internal issues.
• Assisted in the build and modification of client campaigns as necessary to achieve client goals
• Collaborated with a team to develop databases used to expedite reporting processes

Ann Arbor, Michigan, US

As a Rec Sports Supervisor I trained, evaluated, and scheduled student officiating staff for several sports. I ensured participants and officials adhered to the established rules and policies of the intramural program. At the beginning of each season of sports I helped with the instruction of various official's clinics.

Detroit, MI, US

As a Project Manager intern I identified resources needed and assigned team members. I helped to analyze business and user needs. I coordinated communication through the business, keeping stakeholders informed of progress and changes through written and verbal communication.

Bachelor Of Science (B.S.), Informatics

Education record