My role involves a blend of strategic and analytical responsibilities. I leverage data to uncover actionable insights that drive business decisions, guiding clients in understanding market trends, consumer behavior, and competitive landscapes. Additionally, I will help Wilke with the development of new products or services, ensuring they align with market needs and are grounded in data-driven research.

Taking complex business problems, defining the market research solution and reporting a simple and actionable strategy. Development of methods, products and business solutions, within growth opportunities.Additional focus on pricing, branding and positioning, growth perspectives and innovation Providing strategy consultancy with continuous focus on the core business. Focus on outperforming competitors by being not 10% better, but 10x betterDeveloping the product… Show more Taking complex business problems, defining the market research solution and reporting a simple and actionable strategy. Development of methods, products and business solutions, within growth opportunities.Additional focus on pricing, branding and positioning, growth perspectives and innovation Providing strategy consultancy with continuous focus on the core business. Focus on outperforming competitors by being not 10% better, but 10x betterDeveloping the product portfolio and services so that our clients customer needs are meet and ensured in 5-10-15 years from nowCreating consumer insights, that can provide rapid growth through a strong understanding of how to create growth in existing products. By exploring the Growth Equation, we deep dive into realization of growth potential within Penetration | Frequency | Volume | Value.I work with optimizing the mental availability of brands, securing the best price pack startegy and providing the most attractive value proposition on the marketSegmentation | Category Entry Point assesment | Innovation | Concept development and testing | Driver analysis | Customer satisfaction | U&A | Design and packaging optimization | TURF analysis | Brand stretch | Brand Equity | Conjoint | Maxdiff | NPS | Brand image mapping | Demand space exploration | Friction analysis | Customer Journey | Pricing through Price Triangulation Show less

Taking complex business problems, defining the market research solution and reporting a simple and actionable strategy. Development of methods, products and business solutions, within growth opportunities.Additional focus on pricing, branding and positioning, growth perspectives and innovation Providing strategy consultancy with continuous focus on the core business. Focus on outperforming competitors by being not 10% better, but 10x betterDeveloping the product… Show more Taking complex business problems, defining the market research solution and reporting a simple and actionable strategy. Development of methods, products and business solutions, within growth opportunities.Additional focus on pricing, branding and positioning, growth perspectives and innovation Providing strategy consultancy with continuous focus on the core business. Focus on outperforming competitors by being not 10% better, but 10x betterDeveloping the product portfolio and services so that our clients customer needs are meet and ensured in 5-10-15 years from nowCreating consumer insights, that can provide rapid growth through a strong understanding of how to create growth in existing products. By exploring the Growth Equation, we deep dive into realization of growth potential within Penetration | Frequency | Volume | Value.I work with optimizing the mental availability of brands, securing the best price pack startegy and providing the most attractive value proposition on the marketSegmentation | Category Entry Point assesment | Innovation | Concept development and testing | Driver analysis | Customer satisfaction | U&A | Design and packaging optimization | TURF analysis | Brand stretch | Brand Equity | Conjoint | Maxdiff | NPS | Brand image mapping | Demand space exploration | Friction analysis | Customer Journey | Pricing through Price Triangulation Show less

Providing strategy consultancy with continuous focus on the core business. Focus on outperforming competitors by being not 10% better, but 10x betterDeveloping the product portfolio and services so that our clients customer needs are meet and ensured in 5-10-15 years from nowCreating consumer insights, that can provide rapid growth through a strong understanding of how to create growth in existing products. By exploring the Growth Equation, we deep dive into realization of… Show more Providing strategy consultancy with continuous focus on the core business. Focus on outperforming competitors by being not 10% better, but 10x betterDeveloping the product portfolio and services so that our clients customer needs are meet and ensured in 5-10-15 years from nowCreating consumer insights, that can provide rapid growth through a strong understanding of how to create growth in existing products. By exploring the Growth Equation, we deep dive into realization of growth potential within Penetration | Frequency | Volume | Value.I work with optimizing the mental availability of brands, securing the best price pack startegy and providing the most attractive value proposition on the market Show less

Data storytellerTaking complex business problems, defining the market research solution and reporting a simple and actionable strategy. Development of methods, products and business solutions. Best practise standards with in the areas of market science;*Concept and product testing - findings the new product with highest potential*Conjoint analysis - product, portfolio, line and price optimization*Maxdiff - finding out what matters*TURF analysis - optimize… Show more Data storytellerTaking complex business problems, defining the market research solution and reporting a simple and actionable strategy. Development of methods, products and business solutions. Best practise standards with in the areas of market science;*Concept and product testing - findings the new product with highest potential*Conjoint analysis - product, portfolio, line and price optimization*Maxdiff - finding out what matters*TURF analysis - optimize reach*Perceptual mapping - how are we and our competitors perceived - are there any white spaces*Segmentation, latent class - dividing the customers into groups*Brand stretch - how far can a brand stretch into new categories*Regression, linear, binary, multiple, PLS - what drives customers actions*NPS modeling - how can NPS be improved*Customer service*Customer journey - improving the entire customer experience, one step at the time*Growth evaluation - where will future growth come from*Pricing - finding the optimal price, in regards to customers willingness to pay, competitors, revenue, profit and psychological pricing Show less

Finding the stories behind the numbers.Works as part of Wilke's Optimization team.Project management, research design, reporting, recommendation and presentation.

Convert numbers to knowledge and knowledge to strategies

Senior Research Executive handling project management, data analysis reporting as well as client facing. Managing both ad-hoc danish projects but also multinational projects.

Client facing and datahandling as part of the FMCG team. Work includes such areas as concept tests, product testing, usage and attitude test, branding, advertisement and POS test, price sensitivity measurements and others.