Philipp Gorgi Email & Phone Number

• ️ Leading global team of SEM Specialists.
• ️ Developing, refining, and coordinating the implementation of comprehensive, multi-brand growth strategies tailored to the specific requirements and market conditions in Europe, Latin America, and Asia while improving.
• ️ Managing and coordinating a variety of interdisciplinary projects in collaboration with various marketing channels, including Marketing Intelligence, Creative Studio, Product, Data Science, and Compliance departments.
• ️ Creating innovative concepts to increase brand awareness through monthly YouTube flights across multiple markets, focusing on creative and audience-oriented approaches. Utilizing Brand and Search Lift studies for.
• ️ Managing internal and external stakeholder relationships, with direct accountability for performance results across markets and regular reporting to the C-level.

• ️ Co-led division with accountability for planning, organization, and revenue. Reported directly to C-Level and directors.
• ️ Crafted full-funnel strategies across multiple channels.
• ️ Coordinated data-driven implementation of performance marketing strategies; responsible for media planning.
• ️ Provided strategic consulting and reported to key client stakeholders, including conducting QBRs, while driving business expansion with clients.
• ️ Developed and implemented growth strategies by identifying business opportunities via in-depth market analysis and audits.
• ️ Project Lead for strategic and operational audits of marketing channels from leading international brands across various sectors.

• ️ Handled advertising accounts (Google Ads, Meta, Bing, Taboola and more) from local start-ups to internationally established brands.
• ️ Developed online stores and websites for clients from scratch.
• ️ Created First-Party Audience clusters and remarketing strategies.
• ️ Implemented Affiliate Platforms, onboarded and managed affiliate partners.
• ️ Created and implement tracking concepts (mainly via Google Tag Manager).
• ️ Created and optimized Product & Business data feeds.

• ️ Led the SEA Department.
• ️ Drafted Paid Search strategy for various industry leading brands and oversaw implementation.
• ️ Coached and motivated SEM team, ensured that we always kept up with the latest trends and developments.
• ️ Development of case studies in cooperation with external service providers for internal and external use.
• ️ Established close cooperation with other channels to ensure alignment of our strategies for synergy creation.
• ️ Conducted quarterly feedback sessions with team members to foster their growth and development.

• ️Managed SEA campaigns on all networks (Search, Shopping, App, YouTube, Display, Discovery). From medium-sized businesses to leading global brands from various industries.
• ️Followed performance and data-driven approach to achieve clients business objectives both in terms of profitability and growth.
• ️Mentored Junior SEA consultant weekly for skill enhancement.
• ️Weekly reporting meetings with clients.
• ️Delivered regular updates on industry trends for the SEM team.
• ️Conducted multiple workshops and coachings for other SEA team members.

Lissabon Und Umgebung, Portugal

• ️ Advised clients on best practices for creating new and optimizing existing Google campaigns.
• ️ Conducted regular product knowledge training sessions within the DACH market as a Google Ads SME.
• ️ 6 Weeks of intensive Google Ads product, sales and consulting training.
• ️ Coached colleagues as SME to improve their output, resulting in transition from low ranking to top team performers and overachievement of quarterly targets and KPIs by 15%+ on average.
• ️ Served on the Cultural Committee and independently fostered a fun, collaborative, and supportive working environment through team building events.

Wien, Österreich

• ️ Managed Google Ads and social media campaigns using comprehensive data analysis and reporting.
• ️ Defined and executed paid digital marketing strategies across paid search, paid social, and other paid marketing channels, including media planning, buying, tracking, setup, optimization, and reporting for all.

Wien, Österreich

• Promoted from Door-to-Door Sales Agent to Team Leader and Trainer after one year due to exceptional sales results, leadership abilities, and revenue production.
• Developed, coordinated, and delivered sales strategies, led large-scale projects, and managed weekly metrics and KPIs to ensure profitable growth while collaborating on pricing policy.