I'm an advertising specialist who does what 99% of media buyers and agencies won’t do. My approach is heavily focused on creative testing. In today’s advertising platforms, creative testing is what gets the results. Most media buyers and ad agencies are still living in 2018 where the audience targeting and the technical side of each platform were the most important things. Today, it’s all about knowing how to do creative testing in both quantity and quality.My approach to all aspects of media buying is heavily data-driven and results-oriented. I'm a proponent of letting the market speak and making decisions based on the data it provides rather than making assumptions.