Research Interests & Field of Consulting Services* Strategy development and strategic Controlling* Market and competitor analysis; Porter's 5 Forces analysis* Emerging Markets and economic development analysis* African business opportunities and leveraging sales potential* International Economics, Globalization, Multinational Companies

Lecturing courses in the MBA Program

The German–African Business Association (Afrika-Verein der deutschen Wirtschaft) is the foreign trade association representing German companies and institutions with an interest in Africa. Through its well-established networks, the Association promotes exchange between German and African representatives from both business and politics. In doing so, the Association advocates a new conception of Africa in Germany: Africa as a continent of opportunity.The Association provides information about countries and markets and represents the interests of its more than 600 members nationally and internationally with respect to political, economic and media issues. The Association positions itself as a competent contact point and contributes actively through political dialogue to setting the stage for the successful involvement of German business in Africa.

The Insitute offers training to businesses and consulting offereings in the fields of strategic managment, process improvements, internationaliziation of business and market entry, business modell development, growth strategies in growth markets, market intelligence, market modelling.Besides these topical focus themes there is a regional focus on Africa and all lesser developed and emerging market.Please visit: http://www.institut-neuemaerkte.de/en/

Low Voltage Distributionis a Business Unit with turnover of > 2 bn EuroResponsibilities include:Strategy DevelopmentProduct Portfolio Management on Business Unit levelMarket & Competitor monitoringM&A Screening Project management

Responsibilities included M&A screening; M&A process topics & tools; global market analysis and modeling; customer potential analysis and ABC analysis; Sales reporting project; strategic planning; leadership; project management

Responsibilities included economic and industry analysis of China, East Asia and Eastern Europe; detailed industry analysis; project lead sales project in 13 Eastern European countries; project on relocation of customer industries and impact on BASF; strategic regional projects (Russia, Eastern Europe)