Responsible for all Global Brand Marketing initiatives for the category Men's Training. Developed through the line campaigns from A-Z. Lead effectively global advertising agencies as well as cross functional teams (PR, Retail, Digital). Detailed experience in working with high profile athletes and partners

Supported and lead through the line campaigns for the top 5 football clubs and the UEFA Champions League, as well as reactive campaigns. Lead effectively cross functional teams (PR, Retail, Digital). Built strong relationships and knowledge across the different functions within adidas, to agencies as well as to local adidas entities. Detailed experience of working with high profile football assets, primarily football clubs.

MBA, aditional focus on Sports Business Management

Developed and executed projects for an aquatic sport company. Created product launch strategy for a German luxury watch company. Developed 1st division Youth Football Camp Concept. Close cooperation with an established agency.

Responsible for Project Management and several sub-projects within the Financial Services Division. Created feasibility studies, competitor analysis and concepts for new product launches of clients; focus on Automotive banking. Created concept for Management Information System for an Automotive Bank. Assistant to Executive Board Member in the Financial Services Division.