Philippa Anderson Email & Phone Number

Breda, NB, NL

Breda, North Brabant, Netherlands

Deliver strategic direction to manage disruptive/radical innovation portfolios, facilitate new product delivery solutions, build business models, foster external partnerships, and lead live project portfolios.Transform business into a purpose-driven organisation by creating department and leading change initiatives.

Breda, North Brabant, Netherlands

• Played a crucial role in redefining company strategy while serving as a part of a leadership team of 40 members (including board members). Devised strategic plans to steer enterprise-wide projects/programmes aligned.
• Directed a team of 22 (with 400 project team members) to steer the #1 global initiative (worth $300M) to implement an advanced SAP suite across the global business with ten process areas.
• Formulated a strategy for six disciplines, including HR, stakeholder management, training, and internal/external communication, to ensure a seamless transition and adoption of new processes.
• Provided additional support and growth opportunities that enabled the team members to accomplish the projects within a defined schedule while building a "People Pillar".
• Delivered leadership to enhance project management capabilities within the organisation while mentoring project managers and steering continuous improvement initiatives.
• Facilitated execution of a programme for high-performing teams to be used with the sub-teams of the SAP implementation project. Enabled HR team to apply methodology while providing comprehensive training.

Greater Chicago Area

• Formulated and executed dynamic marketing strategies and led the delivery of innovative solutions to strategic customers while driving substantial growth by identifying and pursuing new business opportunities across.
• Acted as a Global Business Unit Representative for the implementation of Martech Stack (Salesforce (CRM), Adobe (DAM) and Pardot); enabled efficient targeting and cross-business unit collaboration by executing a.
• Managed largest global clients (with ~$26B revenues) and business development for non-traditional channels.
• Optimised customer communications by creating a B2B digital marketing strategy and executing digital tools; drove 100% adoption during the Covid-19 pandemic.
• Contributed to the launch of BREMEA star innovation in the rest of the world (US, APAC, LATAM) by coaching the US-based brand team.
• Acquired a key account (7-Eleven) and achieved significant category growth, boosting sales by 8%.

The Netherlands

• Directed a team of five members to manage a newly created marketing operations department comprising marketing operations, category management, product management, and field marketing. Conceptualised and implemented a.
• Enabled the teams to acquire board approval for departmental strategies and empowered the staff to achieve set objectives and KPIs by providing coaching and mentorship.
• Drove product innovation by implementing the Stage-Gate process while leading a cross-functional team.
• Achieved cost reduction of €750K-€2M p.a.; decreased time-to-delivery of packaging by an average of four weeks; minimised headcount requirements (by 1.4 FTE); and improved service levels from 70% to 98% in the Middle.
• Played a crucial role in supporting a company's strategy refresh while serving as a member of a cross-functional team of 35 leaders, including board members.

The Netherlands

• Relocated to HQ in the Netherlands to support the development of a new commercial strategy. Elevated market share, improved brand reputation, and delivered margin improvement while directing portfolio innovation.
• Facilitated the launch of the company's most successful innovation in 10 years by leading cross-functional teams and engaging executive leaders / board members generating €18.5M in sales and €9.3M incremental.
• Boosted innovation performance from 6% to 34% of revenues within two years by implementing consumer and customer insight-driven innovation platforms and roadmaps.
• Oversaw transition of S&OP to fully 'Integrated Business Management' planning cycle. Established a new structure that included driving change management initiatives across commercial organisations with ~250 people.
• Drove an 11.5% increase in like-for-like brand profitability by developing and applying value pricing strategy, principles, and tooling across all other EMEA markets, excluding the UK.
• Led a project team of 10 members (from conception to product development) to facilitate the first-ever market launch of sweet potato fries in Europe. Delivered over €215M in sales and ~€50M incremental profit.

London, England, United Kingdom

• Delivered strategic leadership to direct all marketing disciplines (strategy, trade, consumer, product, brand, category, pricing and agency management) within the UK for food service and retail domains. Rendered.
• Overhauled UK retail and food service marketing by launching a channel-based strategic marketing framework, including activity planning, 3-year brand strategies, and category and market activation plans.
• Highly involved in turning around a loss-making business unit into profitability (delivering +£24M annual profit) by enhancing the effectiveness of sales / marketing initiatives and workflow processes.
• Led nationwide marketing campaign for retail Supreme brand re-launch. Achieved listings at 4 of the five key UK retailers and boosted brand growth, surpassing the market growing at 31% value and 19.5% volume in first.
• Realised 18% elevation in like-for-like brand profitability by building and implementing a value-added pricing strategy with a supporting value selling toolkit for sales.

England, United Kingdom

• Led regional marketing initiatives and built supplier relations to extend organisational reach to small producers and farmers in the Southeast of England that, helped Tesco build a brand and optimise sales. Helped.
• Launched 150+ products across all store categories using data-driven and research-based messaging from conception through commercialisation and post-launch.
• Generated £20M annually in additional sales by generating a portfolio of locally sourced products for S.E England.
• Garnered over £4.5M AVE press coverage across TV, radio, national, and local press with Zero Trade Spend.
• Delivered £4M in sales by improving store compliance (collaborating & influencing store managers) and creating visibility and competition through reporting and rewards.
• Ensured proper performance tracking by leveraging a data-driven approach in coordination with each supplier.

Weybridge, England, United Kingdom

• Established and ran a customer marketing department within the food service division. Recruited and led a five-member team and set the commercial and strategic direction of 30 brands (including ten top-performing.
• Built team structure, roles, responsibilities, and job descriptions. Successfully gained board approval.
• Strengthened compliance with regulations by executing a multi-site project (within budget and on schedule) to transition away from hydrogenated fats (HVOs).
• Secured incremental profit of £1.2M annually for a 5-year term within the first three months by enabling the indirect, long-term growth opportunity while executing a new business model.
• Increased ROI to 4.2 while achieving a 40% reduction in trade spend through customer-focused strategic planning, P&L management, and a promotional calendar alignment.

England, United Kingdom

• Head of OTC Confectionery Brands (valued at £64MM GBP). Led team of 3 direct reports; managed P&L and A&P budget of £1.6million. Created customer-focused marketing brand plans and promotion strategy for all.
• Increased Christmas confectionery sales by +122% from a 5% decline and reduced trade spending by 14% by repositioning key brands and launching roadshows
• Delivered fastest selling McDonald’s McFlurry yielding incremental £900k GBP ($1.7M USD)
• Integrated confectionery launches with key movie releases in coordination with movie studios for Wonka Chocolate Bars and McDonald's Flushed Away advent calendar
• Collaborated in person and remotely with global internal and external teams, including Finance, Field Sales, National Key Account Managers, Retail Confectionery Team, Vending Team, Marketing Agencies, and Events.

International Leadership And Organisational Behaviour

High Performance Business Leadership & Psychology Of Leadership

Bachelor Of Science (Bsc), Genetics