Results-Driven Digital Marketing Specialist | Crafting Impactful Campaigns & Building Brand VisibilityPassionate about digital marketing and data-driven strategies, helping brands amplify their online presence, engage audiences, and drive conversions. I specialise in developing tailored digital strategies that align with business goals, leveraging social media and insights from analytics to refine and optimise campaigns that deliver tangible results.

DefineHer - a movement committed to nurturing the health, confidence, and overall well-being of young girls through engaging fitness & nutrition workshops in schools, and an online subscription platform.

PHILLY Training and Nutrition: July 2019 – PresentOnline and in person training and nutrition coach, specialising in helping women & men to ditch the dieting, thrive in their bodies, all whilst getting and keeping results.My goal has always been to provide the highest quality of coaching by utilising science backed methods and working closely with individuals on a 1-1 basis.I help clients to optimise performance, lifestyle, bodily function and nutritional quality which ultimately delivers high-calibre results.

USN Digital Marketing Executive: November 2019 – PresentDeveloping and executing key strategies and campaigns to drive market expansion and growth through social media channels.Key responsibilities in the role:• Market research and analysis of competitors for an understanding of the current landscape to ensure informed decisions.• Develop new strategies and support the delivery of content to drive brand awareness on Instagram, Facebook, YouTube and Twitter, as research indicated this was significantly lower than the competition.• Utilise social media insights to understand follower demographics, behaviors and characteristics both on the USN channels and our athletes’ channels.• Work closely with athletes and influencers to generate personality-driven content with a shift away from forced product placement imagery.• Design and create natural and interactive content with USN athletes. An example of this is the ‘Bromance’ Video which launched on Valentine’s Day 2020 which received over 287K impressions across channels, compared to an average of 6K on the previous style posts.• Shift focus towards hero products, with a more focused campaign strategy.• Encourage utilization of new platforms including a TikTok strategy designed around athletes’ personal use. • Lead the USN x GSLC partnership, of which plans have currently been postponed due to Coronavirus.• Redesign a new website which was previously out of date. Create a concise and clear customer experience which made it simple of consumers to navigate, understand and purchase products.