Co-founder of Fleur Studios. Elevate life at home. Design-led furniture & homewares.

River Sands is a construction materials manufacturer with five business divisions which include prepackaged Building Materials, Filter Media, Render, Concrete Coatings and Pigments and Pool Finishes. As the Marketing Manager, I drive the strategy and communications for each division utilising digital marketing strategies to drive revenue and business outcomes.

• Effective and creative web design • Creative ideas and implementation of online campaigns • Management of campaign performance tailoring for success• Website design, editing, updating and construction • Social media management • Graphic design and brand design influence• Creation of articles, blogs & online materials

Whilst working at The Arts Centre Gold Coast (TACGC) I’ve created show campaigns,written and built EDMs, liaised with Gold Coast media to secure free & paid advertising andhave been responsible for all ‘hirers’ that came through the centre. Experience gained:• Generated marketing content for my selected shows and worked with Graphic Designer tobuild collateral for a campaign.• Managed weekly e-Newsletters (cinema & general ‘What’s On) along with show promotionEDMs and hirer EDMs.• Built relationships with hirers and assisted with their marketing options around the Centre.• Recorded weekly promotional content for the Centre, cinema and radio advertising.• Responsible for Snapchat (filming and creating content).• Ran competitions for shows and on behalf of hirers.• Worked with newspapers and online websites for promotional marketing of shows

The time I have spent at River Sands has seen me create campaigns for new brands, launchand manage new websites for existing brands and create POS materials that support salesstaff and generate leads. Experience gained:• Managed new and existing websites (Word Press) ensuring always up to date, uploadingcontent and editing links, whilst utilising Google Analytics to measure the effectiveness ofcontent.• Created and built online eNews campaigns (including direct email marketing) and ensuredonline and print media were aligned.• Creation of a new brand, which involved working out key values and attributes, the targetmarket and the final brand image that united all attributes together.• Developed content for seven brands to meet a range of Target Markets (Homeowners,Tradesmen, Architects) in various forms (print and online).• Developed the ability to deal with challenging tasks, offering solutions that continued tomeet expectations.• Created print media including brochures, flyers and product books.• Worked with a team of four and delegated tasks towards each persons areas of expertise.• Communicated on a professional level with staff and clients.• Created trade exhibition stands and organized work functions.

• Provided exceptional customer service to a wide range of clientele. • Represented a range of High End fashion brands to assist in selling product (Zimmermman, Ellery, Iro, Paige Denim). • Gained product and brand knowledge to assist in sale of product. • Learned effective merchandising techniques to ensure product presented beautifully. • Point-of-Sale • Upload of new products to website and edit of online content. • Nurtured relationships with both existing and new customers, creating brand loyalty and increase in sales.

• Website design• Liaising with clients for trade shows• Assisting marketing manager and completing tasks such as Trade Show Designs• Design and order of company merchandise• Input in design of product packaging.