Philippa Scudds Email & Phone Number

A strategic thinker with over 30 years' experience in independent schools and corporate marketing, sales and public relations, working both in-house (currently at Canford School, Dorset) and through consultancy services as a founding director of Cathcart Communications.Reporting at Board level and a member of the Senior Management Team, I have successfully developed marketing and public relations strategies producing impressive results.I have extensive experience working with press and broadcast media running campaigns at both regional and national level. I am a regular contributor on generic schools marketing issues in major independent education publications, a speaker at national conferences focusing on wider issues in the independent education sector and currently judge of the Brand Communication category in the Independent School Parent Independent Schools of the Year Awards.Specialities: Strategic marketing planning and development advising at Board levelDevelopment of PR campaigns Branding and identityCompetitive analysisAdvertisingEditorial contributionEvent management