Philippa Storey Email and Phone Number

Opened 9 flagship and 3 mulitbrand boutiques in Dubai.Responsible for the buying and running of 12 luxury fashion stores.Organization and management of 50 members of staff in relation to all daily retail operations for nine flagship and three multi brand stores.Responsible for maintaining supplier relationships by following forecasts, confirming purchases, following payments and finalizing order details.Responsible for maximizing sales and reaching forecasted figures through Brand performance reports, analysis of the market, competitive shopping and commercial awareness

Responsible for optimising distribution by sourcing new high profile accounts internationally.Planning and implementation of disposal of end of season stock through private outlets.Working as part of the commercial team in planning and building the collections from concept and proto through to final collection.Identifying the correct pricing structure of the range through competitor analysis and price comparison.Budgeting - Planning and reviewing store budgets including seasonal OTB’s, reorder budgets and in store budgetary controlMonitoring stock levels and reviewing deliveries in order to place repeat orders for replenishment.Maintaining the brand image in store including weekly merchandising and the planning and executing of special window projects.

Responsible for UK and International Wholesale Sales Strategy including researching and opening new high profile accountsDirect selling 4 collections a year to international accounts from small regional independents to large department-store groupResponsible for all communication, management and motivation of world wide agents in Italy, Spain, Germany, Asia and AmericaSeasonal Sales Analysis - communicating with design in a positive constructive way regarding best/ worst selling styles and fabrics. Also in initial consultations of fabrics, styles and colours of forthcoming collections.

Responsible for all areas of sales in Europe and the Middle East including 2 free standing stores in Paris and LondonWorking closely with agents in both Italy and Germany in order to broaden the brand nameResponsible for prospecting and opening new high profile accounts within the international marketSelling 5 collections a year within International (London & Paris) and participating as a team in reaching sales targets and increasing account salesResponsible for merchandising in all London major department stores and the London DVF storeResponsible for International inventory and liaising with UK logistics and distribution agents

MenswearResearched and designed jackets for DKNY AW03 collectionAssisted with designing casual wear logo for the diffusion line 'Pure'

menswearWorked as part of the menswear formal and casual team assiting with the buying of the collectionsResearched and presented trend predictions for SS03