Philippa Cassar Email and Phone Number
As a seasoned marketing strategist, I excel in developing and executing result-driven marketing campaigns. My passion lies in branding, where I create compelling identities that stand out in the market. My experience in marketing has seen me plan several successful events, adding comprehensive event management skills to my portfolio. I have a deep understanding of digital marketing tools, ensuring optimal online presence. I get my drive from collaboration to transform ideas into powerful strategies, unforgettable brands, and successful marketing campaigns.
Vivendo Group - Malta
View- Website:
- vivendo.com.mt
- Employees:
- 33
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Marketing ManagerVivendo Group - MaltaSaint Paul'S Bay, Mt -
Marketing ManagerVivendo Group - Malta Jan 2024 - PresentQormi, Malta -
B2B Marketing ManagerVivendo Group - Malta Jul 2022 - Apr 2024Qormi, Malta -
B2B Marketing ExecutiveVivendo Group - Malta Aug 2019 - Jun 2022Qormi, Mdina- Creating awareness of Vivendo within the business community in Malta and positioning the group as partner of choice for architects, designers, corporate companies, hotels, and gyms. - Generating interest and prospects in the business community. - Ensuring that the marketing plans are designed and executed according to the overall business strategy.- Managing social media accounts by implementing strategies and tactics that grow followers, engage and retain them.- Content management: ensuring the flow of information relevant to each part of the business community.- Public Relations: Creating content regularly to grow the company’s awareness and coordinate the generation of creative content.- Lead event planning and coordination.-Creating and maintaining metrics reports on marketing activities, effectiveness, and business impact.- Analyzing marketing and sales data to develop insights and make recommendations on areas for optimization.- Managing technical aspects of CRM used to generate, distribute, and report on leads. -
Marketing Team LeaderRe/Max Malta, Real Estate Agency Sep 2017 - Nov 2018Portomaso, St Julian'S- Managed a team overseeing the design and digital marketing operations for the master franchise, reporting directly to the COO.- Led marketing function implementation across 77 offices, ensuring brand and marketing guideline adherence for 70 franchisee-owned offices.- Developed and executed innovative online and offline marketing strategies in collaboration with franchise owners and managers.- Successfully negotiated cost-effective agreements with suppliers and service providers.- Enforced communication policies and guidelines from the head office.- Managed end-to-end project coordination for internal ad-hoc events, including brand launches, staff parties, and the AGM.- Implemented sponsorship agreements with third-party companies to maximize lead generation and brand awareness.- Provided comprehensive progress and results reports for online and offline campaigns. -
Marketing Communications ManagerMicrosoft Feb 2017 - Sep 2017Malta- Driving all the marketing communications for Malta in support of the local sales team and in partnership with the marketing team in Greece and Cyprus under one subsidiary. - Planning the strategy, integrating marketing efforts, reporting in measurable business results against different segments, business groups and partner objectives within the organisation. - Focusing on driving demand along the customer journey whilst working closely with appointed advertising and relationship marketing agencies. - Leading efforts on CMO planning and marketing execution, extracting insights and building specific campaigns to address local opportunities. -
Group Marketing ManagerAx Hotels Malta Jan 2013 - Feb 2017The Palace, Sliema- Planning and implementing marketing strategies for all five properties of the AX Hotels group including all dining outlets and leisure facilities. - Leading a team of 3 colleagues, working hand-in-hand with the e-Commerce department and constantly communicating the marketing material internally to ensure hotel operations run smoothly.- Running digital marketing campaigns using channels in social media, travel/food review sites, email marketing, website, mobile applications and blogging.- Liaising and negotiating with suppliers and marketing agencies to have the right resources whilst using budgets effectively.- Creating and establishing branding guidelines for old and new properties plus the individual outlets.- Content writing, proof reading and taking care of local and foreign PR.- Organising photo and video shoots for social, advertising and corporate purposes. - Following and tracking feedback to ensure good customer care and guest satisfaction.- Seeking out new marketing opportunities, finding new potential clients and building new business relationships.- Designing day-to-day promotional material using Photoshop.- Organising events from wedding fairs, press conferences to corporate parties. -
Marketing ExecutiveThe Palace Hotel Malta Mar 2011 - Dec 2012The Palace, Sliema- Creating effective and efficient marketing campaigns through various media.- Assisting the Business Development Manager.- Co-ordinating photoshoots and creating artworks.- Handling PR, updating all social media channels daily.- Co-ordinating all email marketing campaigns.
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Malta RepresentativeShanghai World Expo 2010 Icp Sep 2010 - Nov 2010Shanghai City, China- Greeting visitors and marketing Malta according to every individual’s needs.- Taking care that all operations run smoothly in the pavilion.
Philippa Cassar Skills
Philippa Cassar Education Details
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Post Graduate Diploma In Digital Marketing -
Mcast Art & Design3D Design -
G.F. Abela Junior CollegeArt, French, Italian And Philosophy
Frequently Asked Questions about Philippa Cassar
What company does Philippa Cassar work for?
Philippa Cassar works for Vivendo Group - Malta
What is Philippa Cassar's role at the current company?
Philippa Cassar's current role is Marketing Manager.
What schools did Philippa Cassar attend?
Philippa Cassar attended Digital Marketing Institute, Ice Malta, Mcast Art & Design, G.f. Abela Junior College.
What skills is Philippa Cassar known for?
Philippa Cassar has skills like Tourism, Direct Marketing, Marketing Management, E Commerce, Social Media, Web Marketing, Online Marketing, Brand Development, Event Planning, Business Development, Digital Marketing, Advertising.
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