I am an accomplished founder and business owner with a proven background in e-commerce and digital marketing. Career highlights include:- Building a sustainable clothing company from the ground up, achieving rapid growth and exiting within 7 years.- Building a successful group of digital marketing businesses proving strategy, design & technology services.- Winning the prestigious Innovate UK - Women in Innovation Award.- Developing and managing robust international supply chains. - Implementing integrated digital advertising & SEO strategies.- Introducing a ground breaking circular business model.I have successfully launched and grown a variety of businesses throughout my career. This has enabled me to build up a wealth of both operational experience and strategic insight. My in-depth knowledge of management accounts and cashflow forecasting supports strategic decision making and enables me to closely monitor performance & manage risks.As an e-commerce specialist, I have experience in growing sales & brand visibility through digital channels. I have launched and managed online stores that achieve excellent conversion rates and strong ROI. My background in digital marketing spans over 20 years and I have experience of both both agency and client-side. I have in depth knowledge of many digital marketing techniques including social media, SEO, and content marketing.I have a proven passion for innovation and am honoured to have been recognised by the Innovate UK Women In Innovation award, for the design & implementation of circular business practices.I believe that business can and should be used as a force for good. Making a positive impact on society and the planet should be just as important as making profit within a business. I’m very proud that my clothing brand, the Bshirt, was one of the first 1,000 UK businesses to be certified as a BCorp for meeting the highest standards of social and environmental performance, transparency and ethics. I aim to contribute to a better future while achieving long-term success in the business world.
Penelopetom Direct Ltd
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Head Of Ecommerce And Digital MarketingPenelopetom Direct LtdTotnes, Gb
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Investor In Private BusinessA Nice Investor Jan 2023 - PresentDevon, England, United KingdomWe purchase UK companies in a variety of sectors including retail, digital marketing and technology. Business owners sell for many reasons including retirement, a desire to travel or simply seeking a new challenge. If you are looking for someone with integrity to carry on your legacy and ensure your team continues to be looked after, please get in touch.
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Exited FounderThe Bshirt Mar 2016 - Jun 2023Totnes, England, United KingdomThe Bshirt is an award winning, circular fashion, breastfeeding clothing brand with a range of innovative clothing designed to support breastfeeding mothers on their nursing journey. We have established a significant market share in the UK and also sell throughout Europe, the USA, Canada, Australia & New Zealand. Sustainability is at the core of our business & drives every decision we make. Our environmental impact includes reducing CO2 emissions, reducing water usage, reducing clothing waste and reducing single use plastic.We are proud to be one of the first 1,000 businesses to be BCorp certified. As a BCorp, we have made a legal commitment to create a positive impact on society and the environment.Our multi award winning brand has over 20k followers on social media, hundreds of 5 star reviews & testimonials and it has gained notable press coverage in the UK and USA.My responsibilities include:- Developing and implementing integrated digital advertising strategy across Facebook, Instagram, Google & Pinterest.- Implementing an SEO strategy to successfully increase ranking & organic traffic.- Managing the website branding to elevate our online presence, improve user experience, and grow traffic, engagement & conversions.- Launching our products across 10 European countries via the Zalando marketplace. - Developing a robust international supply chain including manufacturing, shipping, warehousing & demand planning.- Cashflow forecasting and analysing management accounts to support strategic decision making.- Implementing a clothing rental service as part of our circular business model - reducing environmental impact by promoting reuse and reducing clothing waste.- Managing Product Lifecycle Analysis (LCA) and Scope 1,2,3 carbon emission measurement, using data provided by the factory and mills. -
Founding DirectorNice Group (Sw) Ltd Mar 2019 - Apr 2021Devon, England, United KingdomNice Group is a group of digital businesses providing strategy, design and technology services. We offer expert advice and guidance to businesses seeking to improve their digital presence. We analyse the client's current strategies, identify areas for improvement, and develop customised plans to achieve their digital goals.We assist businesses in leveraging e-commerce solutions to establish online stores and drive sales. We help with setting up secure payment gateways, optimising product listings, and implementing effective marketing strategies to maximise conversions and revenue.As a founding director, I played a key role in strategic plans to establish and grow the group during its early stages of development. -
Founding DirectorWeheartdigital Ltd - Part Of Nice Group (Sw) Ltd Feb 2011 - Mar 2016DevonWeheartdigital Ltd specialises in digital marketing and web development services, offering a wide range of solutions to help businesses establish a strong online presence, attract customers, and enhance their digital strategies.Our team of skilled designers and developers build responsive and user-friendly websites that align with the client's brand identity and business objectives. We focus on creating visually appealing designs, ensuring seamless functionality, and optimising websites for optimal performance across various devices and platforms.My role as Director involved overseeing all development and technical delivery of projects for a variety of clients including RBS, Renault, Easy Jet, ITV and Endemol. -
Technical DirectorSticky Moon Jul 2007 - Jan 2011Sticky Moon is a digital agency based in Borough, London. Our work covers consultancy and production of web, TV and mobile solutions.Responsibilities include overseeing all development and technical delivery of projects. Involves identifying appropriate technology platforms for development and deployment, evaluation and implementation of appropriate development methodologies, keeping up to date with and disseminating knowledge of emerging technologies and best practices amongst the team, establishing coding conventions and documentation standards, writing of and / or signing off on technical specification and architecture for projects, approving development times, conducting code reviews, supervising QA and deployment process and monitoring application performance.Additionally, evaluation and selection of hosting providers, registration of domain names, selection and administration of company email service, selection of suitable version control software and implementation of disaster recovery and business continuity plans.Other aspects include recruitment and line management of the development team. -
Chief ProgrammerArc Worldwide Jul 2006 - Jul 2007 -
Senior DeveloperTriangle Jan 2005 - Jul 2006 -
New Media DeveloperNeos Interactive 2001 - 2005
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Interactive Tv DeveloperOpen.... Interactive 2000 - 2001
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DeveloperMediaprojects International 1999 - 2000
Philippa Doyle Skills
Philippa Doyle Education Details
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First Class
Frequently Asked Questions about Philippa Doyle
What company does Philippa Doyle work for?
Philippa Doyle works for Penelopetom Direct Ltd
What is Philippa Doyle's role at the current company?
Philippa Doyle's current role is Head of eCommerce and Digital Marketing.
What schools did Philippa Doyle attend?
Philippa Doyle attended University Of Gloucestershire.
What skills is Philippa Doyle known for?
Philippa Doyle has skills like Javascript, Php, Digital Media, Ajax, E Commerce, Mysql, Xhtml, User Experience, Web Development, Asp.net, Css, Digital Strategy.
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Philippa Doyle IRMCert
Former Specialist Tactical Firearms Commander - Specialist Firearms Command - Metropolitan Police ServiceLondon
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