Philippa Doyle
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Philippa Doyle Email & Phone Number

Head of eCommerce and Digital Marketing at Penelopetom Direct Ltd
Location: Totnes, England, United Kingdom 11 work roles 1 school
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✓ Verified Jul 2026 3 data sources Profile completeness 100%

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Current company
Penelopetom Direct Ltd
Role
Head of eCommerce and Digital Marketing
Location
Totnes, England, United Kingdom

Who is Philippa Doyle? Overview

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Philippa Doyle is listed as Head of eCommerce and Digital Marketing at Penelopetom Direct Ltd, based in Totnes, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Philippa Doyle.

Philippa Doyle previously worked as Investor in Private Business at A Nice Investor and Exited Founder at The Bshirt. Philippa Doyle holds Bsc (Hons), Multimedia And Computer Science, First Class from University Of Gloucestershire.

Profile bio

About Philippa Doyle

I am an accomplished founder and business owner with a proven background in e-commerce and digital marketing. Career highlights include:- Building a sustainable clothing company from the ground up, achieving rapid growth and exiting within 7 years.- Building a successful group of digital marketing businesses proving strategy, design & technology services.- Winning the prestigious Innovate UK - Women in Innovation Award.- Developing and managing robust international supply chains. - Implementing integrated digital advertising & SEO strategies.- Introducing a ground breaking circular business model.I have successfully launched and grown a variety of businesses throughout my career. This has enabled me to build up a wealth of both operational experience and strategic insight. My in-depth knowledge of management accounts and cashflow forecasting supports strategic decision making and enables me to closely monitor performance & manage risks.As an e-commerce specialist, I have experience in growing sales & brand visibility through digital channels. I have launched and managed online stores that achieve excellent conversion rates and strong ROI. My background in digital marketing spans over 20 years and I have experience of both both agency and client-side. I have in depth knowledge of many digital marketing techniques including social media, SEO, and content marketing.I have a proven passion for innovation and am honoured to have been recognised by the Innovate UK Women In Innovation award, for the design & implementation of circular business practices.I believe that business can and should be used as a force for good. Making a positive impact on society and the planet should be just as important as making profit within a business. I’m very proud that my clothing brand, the Bshirt, was one of the first 1,000 UK businesses to be certified as a BCorp for meeting the highest standards of social and environmental performance, transparency and ethics. I aim to contribute to a better future while achieving long-term success in the business world.

Listed skills include Javascript, Php, Digital Media, Ajax, and 30 others.

Current workplace

Philippa Doyle's current company

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Penelopetom Direct Ltd
Penelopetom Direct Ltd
Head of eCommerce and Digital Marketing
Totnes, GB
11 roles · 28 years

Philippa Doyle work experience

A career timeline built from the work history available for this profile.

Head Of Ecommerce And Digital Marketing

Penelopetom Direct Ltd

Totnes, Gb

Investor In Private Business

Current
A Nice Investor

Devon, England, United Kingdom

We purchase UK companies in a variety of sectors including retail, digital marketing and technology. Business owners sell for many reasons including retirement, a desire to travel or simply seeking a new challenge. If you are looking for someone with integrity to carry on your legacy and ensure your team continues to be looked after, please get in touch.

Jan 2023 - Present

Exited Founder

Totnes, England, United Kingdom

The Bshirt is an award winning, circular fashion, breastfeeding clothing brand with a range of innovative clothing designed to support breastfeeding mothers on their nursing journey. We have established a significant market share in the UK and also sell throughout Europe, the USA, Canada, Australia & New Zealand. Sustainability is at the core of our business & drives every decision we make. Our environmental impact includes reducing CO2 emissions, reducing water usage, reducing clothing waste and reducing single use plastic.We are proud to be one of the first 1,000 businesses to be BCorp certified. As a BCorp, we have made a legal commitment to create a positive impact on society and the environment.Our multi award winning brand has over 20k followers on social media, hundreds of 5 star reviews & testimonials and it has gained notable press coverage in the UK and USA.My responsibilities include:- Developing and implementing integrated digital advertising strategy across Facebook, Instagram, Google & Pinterest.- Implementing an SEO strategy to successfully increase ranking & organic traffic.- Managing the website branding to elevate our online presence, improve user experience, and grow traffic, engagement & conversions.- Launching our products across 10 European countries via the Zalando marketplace. - Developing a robust international supply chain including manufacturing, shipping, warehousing & demand planning.- Cashflow forecasting and analysing management accounts to support strategic decision making.- Implementing a clothing rental service as part of our circular business model - reducing environmental impact by promoting reuse and reducing clothing waste.- Managing Product Lifecycle Analysis (LCA) and Scope 1,2,3 carbon emission measurement, using data provided by the factory and mills.

Mar 2016 - Jun 2023

Founding Director

Devon, England, United Kingdom

Nice Group is a group of digital businesses providing strategy, design and technology services. We offer expert advice and guidance to businesses seeking to improve their digital presence. We analyse the client's current strategies, identify areas for improvement, and develop customised plans to achieve their digital goals.We assist businesses in leveraging e-commerce solutions to establish online stores and drive sales. We help with setting up secure payment gateways, optimising product listings, and implementing effective marketing strategies to maximise conversions and revenue.As a founding director, I played a key role in strategic plans to establish and grow the group during its early stages of development.

Mar 2019 - Apr 2021

Founding Director

Devon

Weheartdigital Ltd specialises in digital marketing and web development services, offering a wide range of solutions to help businesses establish a strong online presence, attract customers, and enhance their digital strategies.Our team of skilled designers and developers build responsive and user-friendly websites that align with the client's brand identity and business objectives. We focus on creating visually appealing designs, ensuring seamless functionality, and optimising websites for optimal performance across various devices and platforms.My role as Director involved overseeing all development and technical delivery of projects for a variety of clients including RBS, Renault, Easy Jet, ITV and Endemol.

Feb 2011 - Mar 2016

Technical Director

Sticky Moon is a digital agency based in Borough, London. Our work covers consultancy and production of web, TV and mobile solutions.Responsibilities include overseeing all development and technical delivery of projects. Involves identifying appropriate technology platforms for development and deployment, evaluation and implementation of appropriate development methodologies, keeping up to date with and disseminating knowledge of emerging technologies and best practices amongst the team, establishing coding conventions and documentation standards, writing of and / or signing off on technical specification and architecture for projects, approving development times, conducting code reviews, supervising QA and deployment process and monitoring application performance.Additionally, evaluation and selection of hosting providers, registration of domain names, selection and administration of company email service, selection of suitable version control software and implementation of disaster recovery and business continuity plans.Other aspects include recruitment and line management of the development team.

Jul 2007 - Jan 2011

Senior Developer

Jan 2005 - Jul 2006

New Media Developer

Neos Interactive
2001 - 2005 ~4 yrs

Interactive Tv Developer

Open.... Interactive
2000 - 2001 ~1 yr

Developer

Mediaprojects International
1999 - 2000 ~1 yr
1 education record

Philippa Doyle education

FAQ

Frequently asked questions about Philippa Doyle

Quick answers generated from the profile data available on this page.

What company does Philippa Doyle work for?

Philippa Doyle works for Penelopetom Direct Ltd.

What is Philippa Doyle's role at Penelopetom Direct Ltd?

Philippa Doyle is listed as Head of eCommerce and Digital Marketing at Penelopetom Direct Ltd.

Where is Philippa Doyle based?

Philippa Doyle is based in Totnes, England, United Kingdom while working with Penelopetom Direct Ltd.

What companies has Philippa Doyle worked for?

Philippa Doyle has worked for Penelopetom Direct Ltd, A Nice Investor, The Bshirt, Nice Group (Sw) Ltd, and Weheartdigital Ltd - Part Of Nice Group (Sw) Ltd.

How can I contact Philippa Doyle?

You can use AeroLeads to view verified contact signals for Philippa Doyle at Penelopetom Direct Ltd, including work email, phone, and LinkedIn data when available.

What schools did Philippa Doyle attend?

Philippa Doyle holds Bsc (Hons), Multimedia And Computer Science, First Class from University Of Gloucestershire.

What skills is Philippa Doyle known for?

Philippa Doyle is listed with skills including Javascript, Php, Digital Media, Ajax, E Commerce, Mysql, Xhtml, and User Experience.

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