••• MARKETING KNOWLEDGE •••- Define and manage budget & business plan/commercial planning- Define KPIs & analyze results- Branding & design (visual identity & brand story-telling)- Project management (campaigns, plans & calendar)- Performance marketing (paid social + SEM)- CRM-communication (mail, push, notifications, text)- Email marketing - PR & thought leadership (pressreleases and PR-activities)- Employer branding (attract new talent and keep existing)- Influencer marketing & collabs- Content creation (written, visuals & video - fluent in SWE + ENG)- Social media maintenance (publishing, optimization, LIVE, collabs, customer support)••• KNOWLEDGE WITHIN BUSINESS DEVELOPMENT •••- Business plan and identify KPIs- Market & trend research- Communication skills (to clearly & efficiently communicate reports and projects)- Analytical & Problem-solving skills- Marketing & growth strategy- CRM strategies (including management)- Project management (goals, targetsm, costs, budget, deadlines)- Launch & comms plans (strategy & operations)- Collab cross functionality (marketing, comm, tech, product)- Technical skills within CRMs and different softwares

Online casino start-upHelped create the brand- and marketing strategy, where the growth strategy focused on social media and content marketing.

Work: • Created and implemented the existing social media strategy, content strategy and influencer strategy• Created the always on-model for social media • Created the official distribution template for social media advertising (FB, Insta and Youtube) - segmented between new prospects, re-marketing and re-targeting • Managed & optimized all social media campaigns - without help from any agency • Created innovative content based PR-activities to boost ToM and brand preference • Created high quality content to promote product developments • Created and curated daily content for both social media and the website • Identified and nurtured relationships - with brand lovers, fans and influencers• Monitored the digital landscape - and reacted to positive and negative mentions• Analyzed the performance of all content, social and influencer related activities • Optimized existing strategies and tactics

Work: • Analyze & research • Strategy • Distribution tactics (owned, earned & paid)• Storytelling (create/curate content)• Data analysis & social monitoring• Optimization (reevaluating and optimizing efforts/strategies)Client Experience: KONE, SOS Barnbyar, SATS, Hemköp, LRF, Swedfund (biståndsorganisation), Skanska Nya Hem, Samhall, Semper Barnmat, KIA Motors, Telia, Kiwi i.a.

Client Experience: Yogobe.com, Avinode, Surfakademin, Ultramare, Ciba Vision, Alcon, Jägersro Center, Gais i.a.