Philippa Heal Email & Phone Number

Johannesburg, Gp, Za

South Africa

I head up the internal creative studio at Africa's most innovative open commerce business.

Johannesburg Metropolitan Area

Responsible for growing and retaining the Showmax subscription base and nurturing brand-love through the strategic and creative guidance of campaign ideation and delivery in our internal advertising agency. I manage a team of creatives, editors, designers and traffic managers, nurturing cross-functional relationships across business departments for a culture of collaboration and shared vision, and evolving processes to improve efficiency of delivery and impactful work across all marketing channels. Current focus areas- Collaborating to continuously grow a highly-loved brand and successful streaming business in multiple African territories by exploring a deeper understanding of our customers' needs, and communicating in a way that meaningfully connects people to our local and international stories, sports and brand.- Focusing on building a team culture driven by empathy for the human and business complexity of post-pandemic work.- Reviewing and evolving the delivery process from briefing to final delivery of marketing / creative campaigns to identify bottlenecks, redundancies and effort-duplication, for increased efficiency and stronger work satisfaction across the team.

Johannesburg Area, South Africa

I led the creative team and campaign delivery at our full-service agency, guiding, conceptualising and managing integrated campaigns for content and brand to drive growth across SA, Nigeria, Kenya and Ghana.Key achievements: - A founding member of the multi-awarded agency, responsible for creating and delivering integrated campaigns, managing a creative team, and fostering cross-functional collaboration to drive growth. Ranked 6th best digital agency @ Loerie awards 2021- Showmax Pro: Led the creative launch of our live sports streaming service across SA, Kenya, Ghana & Nigeria. Promax Grand Prix, Ciclope Gold, Loerie craft- Creatively led campaigns for award-winning international shows including Succession, Game of Thrones, Euphoria, The Handmaid's Tale and more, and approx 20 original series including The Wife, Temptation Island, Real Housewives of Durban - Game of Thrones: drove a 281% increase in viewership, propelled our App to trend at #1, Promax integrated campaign Grand Prix- The Wife: led the integrated campaign for 2 seasons, significantly surpassed subs targets, trended on Twitter for 14 weeks, built our social platforms audience by 41%- Vodacom data partnership: Conceptualised and creatively led the campaign that grew the partnership base by 55% in 3 monthsResponsibilities:- Guide the creative process from briefing through to execution on TTL campaigns- Manage and mentor creative team of editors, copywriters and art directors- Collaborate with marketing, performance marketing, social media, design, product and analytics teams to delivery effective holistic campaigns- Write and/or review ideas for digital & ATL assets for brand, international, local and original content, & partnerships- Write & iterate UX copy for websites & user journeys, A/B testing

Johannesburg Metropolitan Area

One of the founding members of the Showmax internal advertising agency, I was its first creative lead and senior copywriter. I co-conceptualised, wrote and creatively-led the marketing communication for the Showmax brand, international content (HBO, Hulu, Sky), its first local original shows, and its product landing pages.

Johannesburg Area, South Africa

Agencies: TBWA, PublicisMachine, FCB/1886, Wunderman, JWT & more BRANDS: DStv, Showmax, Coke, MasterCard, NIVEA, GSK, Standard Bank, ABSA, GM, Virgin, Telkom Mobile, SAB, Renault, AngloPlatinum & moreKey campaigns:Investec Private Bank integrated campaign: ‘More than Data’: - Bookmark Awards: Online Video Production Craft Silver; Online Video Bronze. - Highest content value rating in Twitter’s history in Africa- Over 28 million campaign impressionsCoca-Cola: Happiness: Social Listening campaign- Assegai Award: Most Effective Use of Content Gold; Social Media Platforms Gold- Picked up by global trend reports and outperformed any previous South African Coke campaignNestle Maggi Senses Noodles: ‘Hard Wok Life’8-part web series - Assegai Awards: Branded content Bronze- 55.1% Brand Recall uplift: Best in ClassRole:- Ideate and develop innovative, effective integrated marketing experiences - Present persuasively to clients, and deliver from concept through to guiding post production- Pay meticulous attention to detail and craft copy into stories that move audiences to take action- Apply insight and strategy, and make responsible creative decisions, rather than decisions that purely serve my own portfolio- Mentor and manage teams and guide creative workAwards: Silver & Bronze Bookmarks, 2 Golds & 1 Bronze Assegai, Gold Sigi, Bronze LoerieKey team member on 4 successful business pitches: Investec Private Bank, Renault, Showmax & TeljoyInvited to work on a NIVEA pitch in Amsterdam

Johannesburg Area, South Africa

Brands: Audi, KFC, Coca-Cola, Unilever, GSK, Lucozade, Greenpeace, Cell CAchievements: Gold Assegai, 1st place Microsoft Advertising Story Awards MEA, Loerie Awards Key team member on Imperial Holdings successful business pitch, key member on Coca-Cola pitchKey campaign achievements:Imperial I-Pledge - Gold Assegai Winner: Employee Relationship Marketing Category- Over 25 000 employees pledged to drive responsiblyMicrosoft Advertising Story Awards: hypothetical digital media plan & creative idea- We won the brand category award for EMEA and Africa, judged on the 'strength of the overall campaign idea; innovative use of Microsoft Advertising solutions; creative impact; and the probability that KPIs would be attained.'

Johannesburg Area, South Africa

Awards: One Show Merit, Vuka Gold x 4, Loerie TV Campaign Silver, Most nominated writer at Loerie Awards 2008 including craft writingKey team member on two successful business pitches: First National Bank and Stuttafords GroupBrands: MTN, First National Bank, Anglo Platinum, Drive Alive - Conceptualised creative campaign ideas, mostly for MTN, Africa's biggest mobile network- Wrote and executed scripts and concepts, seeing the production process through to the end on big budget commercials with South Africa's top directors- Presented to C-Suite clients in an articulate and persuasive manner, and had a 100% hit rate in selling ideas- Conceptualised and wrote the scripts for Drive Alive, which received Merit awards at One Show, a campaign silver Loerie, and 4 Gold Vuka awards - Was a key team member on a major successful business pitch for First National Bank

Johannesburg & London

- BBC Films: Assistant Director, London: I set-managed the cast of mockumentary feature ‘Confetti’, starring Martin Freeman, Olivia Colman and Jimmy Carr - Director’s Assistant: I assisted Oscar-Winning director Tom Hooper (The King’s Speech, Les Miserables) on feature film ‘Red Dust’, starring Hilary Swank & Chiwetel Ejiofor- Production Manager/Coordinator: I managed the production process on various big budget commercial productions, from preproduction through to post production

Postgraduate, Business Administration And Management, General, Distinction

Systemic Management Practice, Innovative Wealth Creation, Managing Value streams, Personal Mastery, Leader-as-coach Group Action Learning.

Social Entrepreneurship Programme, Social Entrepreneurship, Distinction

Marketing and Measuring Impact; Leadership and Strategic Planning; Social Entrepreneurship and Systemic Change; Financial Planning.

Ba In Cultural & Literary Studies, Film, Media, Communications

Activities and Societies: SHAWCO teaching volunteer: I taught previously disadvantaged children in Cape Town's informal settlementsWriting.

Education record

Reforge is "The world’s leading career development platform for top-tier professionals in tech." Courses: Growth Series, Growth Marketing.

Education record

Activities and Societies: Academic Colours, Drama Colours, Swimming Colours, Head of House, Eastern Province Swimmer, First Team Swimming.

Education record