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Strategic advisory on brand, consumer and product inventory for revealit TV, the world's first interactive and shoppable in-content streaming platform. Using powerful, patented AI & AR, revealit TV will solve the media advertising challenges that brands face today, whilst revolutionalising the consumer shopping experience across TV & digital content.

Responsible for sales growth and strategic brand development of Fonterra's Beverages portfolio including leadership of the $596m Anchor dairy brand (NZ’s no.1 Supermarket brand) and milk brands Primo, Mammoth and Simply Milk.

Responsible for €20BN global F&R division's delivery of 3 year global strategies for Ice Cream and Beverages businesses providing framework for superior global brand growth and equity performance.

Leading global brand strategy and creative communications development to deliver sales growth and improved brand equity of the MAGNUM brand globally Inspiring and galvanising global agency teams to develop MAGNUM brand positioning from deep insight through to integrated marketing plans along with new product innovations to deliver fastest growing Unilever €1bn+ brand. Turning Global Activation PR Powerhouse that leverages the Cannes Film Festival into a Global Repeatable Model and Best Practice Activation Story. Developing global purpose led communication and global sustainability strategy. Developing compelling new brand strategies and business models to drive new consumption in MAGNUM white spaces.

Lead the Innovation strategy and Product Innovation and Renovation Pipeline for UK Beverages in conjunction with multi-disciplinary teams across Global Strategic Business Units and Global Product Technology Centres. Responsible for delivery of Innovation Funnel Turnover and Gross Margin.Supporting Heads of Marketing to ideate new concept development, fast-track innovation, identify and initiate best practice process and secure global resources for business needs.

Lead multi-disciplinary teams through the conception, development and execution of strategic marketing plans across NESCAFE Decaffeinated and NESCAFE Cafe Style product portfolios.Reporting to Head of Marketing, responsible for leading brand team to step-change the NESCAFE Cafe Style business with full brand re-launch and launch of premium innovation. Re-position and re-launch of the NESCAFE Decaffeinated business.

Drive sales and consumption across a portfolio of Beverage Brands from AERO, The Skinny Cow and Coffee-Mate. Launch the popular US "Skinny Cow" brand into the UK Hot Chocolate Category. Reporting to Head of Marketing, deliver a comprehensive Brand Plan for the Aero Brand innovation launch covering off Full Mix Communication Plans maximising consumer experience.Lead the European opportunity to launch Liquid Coffee-mate defining a viable business model.

Lead the re-launch of Cafe Style Coffee into the Instant Coffee Segment through a winning strategy. Identifying category opportunities, innovation and renovation needs, developing launch Communication and executing cross-functionally for outstanding success. Promoted to Senior Brand Manager January 2008.