Philippe-André Bisson Email & Phone Number

Montreal, QC, CA

• Responsible for the execution of comprehensive, integrated marketing plans for all of Fix Network business lines, products and events in Canada.
• Effectively manage and lead a team of 12 members.
• Develop and execute strong marketing and media campaigns to increase sales, brand awareness and recognition.
• Create and oversee the implementation of an integrated strategy for media services and communications with the goal of creating a strong, coherent image of Fix Network and all its brands.
• Oversee the planning and organization of all national events such as tradeshows, conferences and workshops.
• Work with different stakeholders in usability, design and content of all Canadian online communications, including: Fix Network website, E-mails, Social Media (LinkedIn, Facebook, X, Instagram, Tik Tok and YouTube) and.

Montréal, Québec, Canada

• Created and oversaw the implementation of an overall strategy for media services and communications with the goal of creating a positive image of the organization and its brands to media, clients, shareholders, and the.
• Effectively managed and led a team of 3 communications experts.
• Developed and executed the strategy for communicating to strategic partners (franchisees, insurance compagnies, shareholders) as well as media and clients regarding Fix Network brands, products, promotions, and.
• Developed and executed the strategy for internal and corporate communications.
• Prepared talking points, speeches, written content and prioritized media opportunities.
• Effectively managed resources and budgets for the communication and media service department in Canada

• Manage participation in press lunch events for Chevrolet, Buick, GMC and Cadillac.
• Developed and executed the strategy for communicating externally to media regarding products, brand, marketing activities, design, and technologies for General Motors.
• Prepared talking points, speeches, written content, special publications and prioritized media opportunities.
• Collaborated with cross-functional teams including marketing, technology, corporate, government and social media to ensure cohesive and consistent brand messaging across all communications channels.
• Integrated Canadian PR into the GM Canada operations as well as within North American and Global PR.
• Acts as a primary media contact, spokesperson for GM products messaging and community relations.

Pointe-Claire, Quebec, Canada

• Discussed products and features with media and managed participation in press lunch events for Chevrolet, Buick, GMC and Connected Services.
• Created communications strategy that allow leaders to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including media and stakeholders.
• Created and oversaw the implementation of an overall strategy for media services and communications with the objective of creating a strong, coherent image of GM and all its brands.
• Analyzed the effectiveness of communications strategy and ROI.
• Evaluated sponsorship proposals and executed sponsorship events.

Pointe-Claire, Quebec, Canada

• Managed Quebec PR operations, including budget, content creation and distribution, media website, and coverage reports.
• Discussed products and features with media and manage participation in press lunch events in Quebec.
• Manage the PR fleet: requires monthly forecasting and budget planning.
• Coordinating the production of multimedia content in order to enhance the company's brand image.
• Performed strategic monitoring of the automotive industry in Quebec and beyond.
• Supplemented existing internal communications efforts with new, engaging forums and cadences to educate, engage and excite employees.

Montreal, Canada Area

• Managed Quebec PR operations: budget, content creation and distribution, media website and coverage reports.
• Discussed products and features with media and manage participation in press lunch events in Quebec.
• Manage the PR fleet: requires monthly forecasting and budget planning.
• Served as the point of contact for French interviews.
• Evaluated sponsorship proposals and provided leadership vision for Kia agency.
• Created and distributed a weekly newsletter.

Mississauga, Toronto

• Responsible for product planning, delivery and marketing throughout the product lifecycle.
• Developed a vision and roadmap for Kia product.
• Worked with Marketers, the Global Product Developers and department heads to brainstorm ideas for new product and create sales strategies.
• Developed product pricing and positioning strategies.
• Developed training materials and execute training for dealers, CSR's, and Kia Canada employees.

Ajax, Toronto

Bachelor'S Degree, Marketing & Management

Associate'S Degree, Business Administration-Automotive Marketing

Certificate, History

Associate’S Degree, Business Administration And Management, General

High School