Philippe Bastide Email & Phone Number

Strasbourg, Grand Est, FR

dianosic is a newly created start up developing innovative solutions in the field of ENT. We mainly focus on chronic allergic rhinitis and chronic sinusitis, two areas with significant unmet medical needs. Our drug-eluting, intranasal, resorbable solution has the potential to unleash the patient from medication adherence challenges in ENT and other.

London, GB

• Key responsibilities & competencies:
• Develop Market Access strategies for New Ventures products (Neuromodulation in Heart Failure, epilepsy, depression and sleep apnea, Transcatheter Mitral Valve Replacement)
• Understand non clinical stakeholders' (e.g. Health technology Assessment bodies, payors, hospital purchasers, etc) expectations
• Strategic pricing activities in Sleep Apnea
• Reduce time to reimbursement for New Ventures products
• Development and deployment of value package (clinical, health eco) and ad hoc tools (e.g. Profitability Impact Models for hospitals)

Irvine, CA, US

• Key responsibilities & competencies
• P&L responsibility for FRABENE, DACH, IBERIA and MEA
• KOLs (ENTs) management plan (including development of rising stars)
• Definition of the optimal Market Access strategy (coding, funding, coverage) for the entire Acclarent portfolio Management of commercial pricing (hospitals and buying groups)
• Development of ad hoc / differentiated marketing tools (including media campaigns) in key geographies
• Definition of EMEA Professional Education plan including peer to peer training events, webinars, cadaver labs, etc

Irvine, CA, US

• Key responsibilities & competencies
• Prepare for “go live” (readiness to sell) post-acquisition
• Define business development roadmap (identification of KOLs, key accounts, territory segmentation, stepwise commercial approach, etc)
• Prepare and deploy local Market Access strategy including pricing
• KOL management plan
• Procedural support for customers (in the OR) during first implants

New Brunswick, NJ, US

• Key responsibilities & competencies
• Define Market Access strategy for Ethicon Biosurgery in EMEA markets
• Based on key geographies inputs, influence Clinical activities in order to optimize product(s) reimbursement / price
• Develop ad hoc tools to support countries’ needs e.g. Value Dossiers, Economic Models (QUIXIL, BIOPATCH).
• Market Maintenance activities: prepare rebuttals for both clinical and non clinical stakeholders in case of objections (e.g. economic)
• Support Sales team during customers’ visits on an ad hoc basis

New York, New York, US

• Key responsibilities & competencies
• Support Central Nervous System (CNS) Market Access activities in France (€300 M business in 2005)
• Preparation of Reimbursement & Economic dossiers (epilepsy, depression, schizophrenia, neuropathic pain, migraine)
• Negotiations with the Pricing Committee (Comité Economique des Produits de Santé)
• “Sector-based” agreement optimization (development of a proprietary tool for optimal piloting, identification of sources of savings regarding year-end rebates)
• Environmental scanning (monitor / anticipate impact of changes)

• Key responsibilities & competencies
• Management of reimbursement and economic dossiers
• Follow up of "Sector-based agreement" (end of year rebates system for pharmaceutical industry)
• Merger with Pfizer: coordination of activities related to strategic presentations for top managementImportant achievements:
• Reimbursement of NEURONTIN in epilepsy
• Exposure to Country Manager regarding sector-based agreement and activities related to the merger with Pfizer

• Key responsibilities & competencies
• Market surveillance, competitive benchmarking and ad hoc market research analyzes
• Support optimal sales forecasting
• Provide inputs into Pricing & Reimbursement dossiers (assessment of budget impact for payors)